-Leading a team of Insights and Forecasting professionals in the development and execution of Sun Pharma's Branded US portfolio's commercial planning, market research, forecasting and competitive intelligence work streams. -By providing meaningful market insights and actionable recommendations, partner with Brand Marketing, Sales leadership, Finance, Market Access, and other key stakeholders to make effective, data-driven business decisions.

As the world’s largest online health community, Inspire is the go-to source for patient and caregiver insights. The Insights division worked with biopharmaceutical companies to capture the true patient and caregiver perspective at every point in the commercial process—from clinical trial design to product development and marketing.-Successfully managed the Business Development and research design process.

Led all global primary and secondary research for Stivarga in CRC, HCC, LCM; Nexavar in RCC and HCC and Xofigo in ProstateNotable Research ProjectsTKI Franchise (Nexavar, Stivarga and LCM) • Conducted drivers and barriers analysis for later line CRC Tx• Earned Insight of the Year award for Branding Platform study• Lead efforts for targeting messages by segment• Transformed ATU to Rapid Research platform to Brand Adoption Monitor for CRC and HCC KPI’s • Facilitated multi-year Demand studies to drive forecasting assumptions • Authored company-wide white paper on Covid’s Impact on market research• Spearheaded Digital Engagement research• Worked with strategic consultants and creative agency on developing actionable Integrated Brand plans • Championed Internal Meta-analysis of all available Market Research MaterialsXofigo• Managed | implemented Campaign research• Explored triggers of Prostate Cancer treatment change through primary research• Initiated Thorium Platform Message development through primary research and linguistic analysisNexavar• Managed global market research for all indications for Nexavar, Bayer’s leading oncology product • Supervised one associate director• Conducted research on special projects including pan tumor positioning of drug• Designed market research plans, budgets, implementation, interpretation of results and reporting of recommendations• Created and conducted primary research globally• Managed all secondary reports• Worked with Global Brand team, regional, and international representatives to conceptualize forecast framework by creating and updating annual strategic Nexavar forecasts for all indications • Enhanced the forecast process serving as internal resource for the Bayer move to a cloud - based solution• Led epidemiology discussions• Established a global tracking study to provide performance metrics• Authored an internal Bayer white paper on the proper way to conduct concept testing research

Managed global market research for Camptosar in colorectal cancer and Ellence and Aromasin in Breast CancerSupervised two market research managers.• Functioned as key market research contact for establishment of Pfizer’s oncology business unit• Conducted primary research that established Pfizer Oncology’s brand identity globally • Facilitated segmentation analysis studies and messaging research with healthcare professionals and colorectal cancer|breast cancer patients• Authored secondary reports on the colorectal cancer and breast cancer markets• Served on internal Vendor Evaluation | Management Committee and Talent Evaluation Team

Created new product development global primary research for the use of Cox-2 inhibitors as cancer prevention agents. Developed, managed, and reported new product development global primary research for pipeline compounds. Supervised one market research manager.