As the consulting partner on IBM Systems US, I worked with their CMO and leadership team to develop marketing and operational strategies for the group and led the team in applying our approach across many of their individual product suites. I coupled this with development of a new process for implementing campaigns throughout the IBM Systems business, resulting in a dramatically improved creative standard and ROI of their marketing initiatives. Internally, I worked across offices within the US and UK to restructure the business.

Forever Beta is an integrated creative and innovation agency. I joined the agency to develop a structure for a marketing innovation lab. Securing Absolut vodka as our founding US client, I ventured to New York to help set up our new office. We went on to create the first interactive VR game; two new revenue streams for Absolut; a panel of 100 nightlife influences, including artist managers, DJs , performers and digital platform owners; and changed the way they created value from Absolut branded events.We quickly went on to help Google, Pernod Ricard, Pukka Tea, and Wiley Publishing become more innovative with their marketing. As with any start-up, the role evolved over time from one focused on operations and inter-company process to winning business, delivering campaigns, and even pivoting our agency offering.

Predominately focused on telecommunications provider O2, at one time or another I worked across all 6 divisions of the account, namely: Brand, Direct Marketing, Retail, Sponsorship, Content, and Business.Starting in the direct response division, I helped build the 12 strong account team bringing in more digital and integrated talent, and raising the bar for business as usual campaigns so that innovation projects could have more strategic focus. Once the foundations were laid, we went to work integrating VCCP's Social, Content and Data offering into the whole account and setting the model for integration and best practice for the rest of the agency.

My first couple of years at VCCP were spent as a digital specialist, leading integrated accounts and projects for multiple clients.

After traveling for a year I held various freelancing roles.