Stuart Chappell Email and Phone Number

• Developing dynamic code for data utilisation and marketing use cases (includes Shopify Liquid, JSON, APIs and SQL)• Exploring, assessing and developing integrations with third-party vendors • Identifying unique instances and creating testing strategies with internal stakeholders including IAM, automation and data sets• Facilitating omnichannel strategy and best practices for email, SMS, push notifications, in-app messaging and content cards• Managing compliance with deliverability standards and regulations such as GDPR, CCPA, CAN-SPAM, PIPEDA, and HIPAAKey moment: Reduced HIPAA migration project completion time by 5 days utilising Shopify liquid, HTML, CSS and Braze APIs

Managing acquisition CRM activity:• Owned and implemented the email strategy, ensuring alignment with other marketing operations• Designed, tested, and managed automated email campaigns targeting lapsed and prospective audiences, including win-back initiatives• Continuously monitored email campaign performance, delivering actionable insights to optimise effectiveness and identify opportunities• Collaborated closely with key stakeholders to support cross-functional business initiatives and drive overall success• Drove initiatives to maximise personalisation using data points and external vendors, such as Moveable InkKey moment: Increased sign-up volume for CRM in my first year

• Oversaw email marketing activity for 4 brands including streamlining processes to enhance workflow and optimise performance• Worked closely with key stakeholders to develop and deploy email marketing campaigns• Managed a team of 5 and an external agency

• Built and optimised email campaigns with diverse designs and layouts• Collaborated closely with cross-functional teams to align with email briefs, provided expert advice, and facilitated revisions• Streamlined workflows and processes within the CRM team to enhance efficiency (e.g. using code snippets for email and push creation)• Utilised Litmus for quality assurance, ensuring optimal campaign rendering across all devices• Managed customer data, creating custom filters for targeted audience segmentation (including GDPR)• Created and executed dedicated app push campaigns for a global audience• Maintained and updated master HTML templates Key moment: Reducing Push messaging creation time across the team by approximately 45%

Provided expert advice on email best practices such as using conditional content for personalisation, managing data, ESP advice, data handling, uploads and insights, and email template builds.

Account: Bentley Motors• Devised and followed a detailed workflow schedule• Maintained close working relationships with international stakeholders• Consistently met weekly deadlines for all content, amends, and sign-off• Created HTML emails, tested, uploaded audience data, and deployed using Salesforce Email Studio• Identified trends through weekly summary reports based on email and web metrics. Providing insights and actionable next steps for the business to implement• Key moment: Reduced costs by cutting down requirements for extra billable studio time for HTML and graphic design utilising my own skill set

• Developed and optimised email campaigns for seamless performance across web, desktop, and mobile platforms• Managed and analysed customer data to create custom target audiences while ensuring GDPR compliance• Conducted in-depth analysis of campaign performance through reporting and trend evaluation• Designed and implemented custom email automation programmes to drive new business opportunities and nurture existing customer relationships• Created bespoke content using Photoshop and InDesign• Notable clients: Ford and SEAT• Key moment: Consistently achieved above industry-standard email open and click-through rates

• Created bespoke email templates, web forms and landing pages based on client’s requirements using HTML, CSS, Regular Expressions, Javascript and XML• Scoped projects closely with clients and account managers to identify requirements and provide estimations of time and costs• Updated and improved internal documentation including quality assurance checklist and wiki • Provided training to clients and internally to colleagues • Managed and prioritised projects to deliver results on time and within budget• Delivered expert advice to the first and second-line support teams to accurately bug-fix client email • Used Photoshop to create and edit wireframes, designs, and assets for emails, web forms and landing pages• Notable clients worked with: Oxfam, Halifax/Bank of Scotland, Informa, Future Publishing and Co-Op Travel

• Created content and keeping websites up to date using custom CMS and HTML• Operated and contributed to multiple social media accounts including Facebook and Twitter• Provided technical support to customers and a large network of retailers• Designed and created marketing materials for web, social media and print • In-house brand specialist for Reloop DJ• Offered marketing support to UK-wide retailer base• Organised and planned for trade show events• Notable clients worked with: Pro-Ject Audio Systems, Reloop and Ortofon• Key moment: Winning ‘Best Show Marketing’ award at the National Audio Show ’15.