Stuart Kellerman Email & Phone Number

United Kingdom

Rickmansworth, London

London, United Kingdom

Leadership• Managed a team of four people responsible for delivering the company forecasting and internal reporting processes to the UK Management Team.• Led projects on regular strategic planning tasks to ensure the correct data and analysis was implemented to optimise the outcome.• Implemented a reporting process and dashboard providing greater insights and analysis for the UK business.• Managed the monthly forecasting process, chaired meetings and reported to Senior Management for sign off.Fiscal• Designed and created a new process to capture, monitor and analyse promotional spend and performance and linked to the promotional guidelines improving ROI by 20%.• Provided key recommendations for all promotional guidelines based on learnings.• Analysed external market data to review brand performance vs key competitors to determine both the brand strategy and company strategy.• Member of the UK Leadership Team and provided the latest company performance reports for discussion and decision making.Supply and Demand• Designed and created a new process for capturing and monitoring customer stock and sales and made recommendations to sales team.Strategy• Analysed both internal and external data to determine new business opportunities for the UK Sales Director to mitigate the loss of the Toys R Us UK business.• Worked closely with the Senior Management Team to provide data and recommendations to support strategic decision making.• Made key recommendations on promotional strategy based on insights.• Managed several external agency relationships including Kantar, Euromonitor and NPD and provided project briefs based on the needs of the wider UK team.• Trained and supported colleagues from across the European offices on the use of databases provided by external agencies.

Slough, United Kingdom

• Managed key accounts with Toys R Us, Smyths Toys, Tesco and Argos to provide both consumer and retailer demand forecasts.• Published the UK’s annual forecast to the wider business each month.• Delivered on key KPI’s for stock turn and retailer and LEGO inventory levels.• Acted as the UK’s main representative in the global forecasting function and ensured the UK team adhered to the global direction.• Coordinated the monthly forecasting process and ensured timely sign off of the company sales plan by the UK Management Team.• Managed forecasts for wider company brands; LEGO City, LEGO Star Wars and LEGO Technic.

Slough, United Kingdom

Responsible for co-ordinating and managing the supply of stock for the entire UK market.

Slough, United Kingdom

Managed the day to day running of the Woolworths account, then the 2nd largest customer for LEGO in the UK/Eire market.

Slough, United Kingdom

Analysing internal and external market data/trends to provide insights to support the Uk/Eire sales team.

Slough, United Kingdom

Managed the customer orders and shipments for LEGO's key customers including Toys R Us, John Lewis, Smyths and Woolworths.

Bsc Hons, Industrial Business Systems

Education record