Stuart Kernaghan Email & Phone Number

North Vancouver, Bc, Ca

Surrey, British Columbia, Canada

Member of the senior leadership team, responsible for overseeing all aspects of marketing, business development and communications for a 50-person design firm. Manage a marketing team that is responsible for proposal responses, social media management, graphic design, and creation of marketing collateral. Marketing duties include , but are not limited to:- Maintaining brand standards - Award submissions- Social media creation and posting- Advertisements- Website design / creation / content management- Database management- Internal communications - Case studies / brochures / white papers- Writing conference abstracts and presentations- Representing the company at conferences and events- Creation of promotional itemsBusiness development opportunities include, but are not limited to:- New opportunity discovery - Proposals management / supervision / writing- RFP interviews - Fee letters- Business development team coordination - Creation and execution of sector action plans - Networking / strategic relationship management - Performance tracking and reporting - Social media for business development

Product tester / reviewer and travel writer for print and online magazine specializing in the Canadian cycling scene.

XY Photos is an online portfolio of professional photography work, as well as showcase of selected freelance journalism work and writing / editing collaborations for Stuart Kernaghan.

Vancouver, British Columbia, Canada

Responsible for all aspects of communications for the 150-person Vancouver studio of an international design and engineering firm, including social media strategy and content creation, media relations, media pitching, awards creation and submission, web content creation and posting, and website maintenance.

Vancouver, Canada Area

Responsible for delivering class-leading proposals that won new work for a 150-person architecture and engineering practice. Worked with senior leadership team and subject matter experts to write and edit compelling content, prepared graphically and visually appealing materials, and met strict project deadlines. Key member of the Vancouver studio marketing team.

• oversaw, implemented and managed all aspects of company’s B2B marketing strategies• responsible for executing all aspects of those strategies, including proposals, brand management, advertising, corporate website, signage and relationship management• managed multiple concurrent large-scale projects, often with competing deadlines• redefined and developed a revitalized brand identity • raised the public profile of the brand through proposal submissions to prospective new clients, generating print and digital media coverage for the company, dramatically raising the company’s public profile on construction sites across the Lower Mainland and creating an online presence• implemented a comprehensive re-branding for all external and internal touchpoints• ensured that new corporate branding was consistently executed by all stakeholders• designed the look and feel for all print and online marketing collateral, and then executed layout and production work• wrote and edited a broad range of marketing and communications collateralsales and marketing presentations (print and digital), advertisements, advertorial• led the submission process for more than 25 single-source (internal) proposal submissions annually• managed proposal creation and submissions with large-scale teams made up of multiple external consultants • ensured consistency of voice and style, maintained messaging standards and quality for all submissions• built and delivered two iterations of corporate website• managed media relations and public relations • worked with external consultant to develop social media strategy, oversaw postings • sourced prospective new business / pipeline growth • championed viable prospects and worked with senior management to select appropriate opportunities• managed relationships with existing clients, explored new opportunities• responsible for on-boarding of new employees• supervised, collaborated with and provided performance feedback for junior team members

product tester / reviewer and photographer for online magazine

• Manage network of regular contributors and freelancers, sourcing feature content, news articles, lifestyle articles, product reviews, etc.• Write, edit, photograph and publish web content; edit contributor content • Develop style guides and contributor guidelines• Develop and manage short- and long-term editorial calendars• Manage business relationships with partners / customers • Develope new business relationships with key industry contacts • Increase business commitments from existing partners

Strategic marketing and business development• Analyzed market data to identify target audiences and potential business opportunities• Analyzed existing customer data to determine buying and selling / usage patterns, and identify opportunities to increase business• Used strategic marketing initiatives to acquire new prospects, convert prospects into customers, win back lost customers Building and executing marketing campaigns• Developed branding, customer acquisition and sales‐generation marketing strategies• Managed all aspects of long-term marketing campaigns, from idea generation through campaign creation and implementation, to post-campaign analysis• Managed simultaneous large-scale marketing and sales campaigns • Managed annual marketing budgets of several hundred thousand dollars for business groups responsible for generating more than $700 million in salesTeam and situational leadership• Managed large-scale web project (e.g. develop, translate, load content in 21 languages)• Supervised teams of up to 12 from different groups, many at remote locations • Worked with sales team to integrate marketing campaigns into sales initiatives• Managed relationships with multiple internal customers and external partners Marketing communications• Write and edit diverse range of marketing and communications collateral, including: print & online advertisements; sales presentations, requests for proposal (RFP), press releases, research reports, direct mail collateral, etc.• Developed key messaging documents and supporting marketing / communications collateral for internal and external audiences• Produced collateral used to achieve project-based and long-term strategic objectives

• Wrote and edited diverse range of marketing and communications collateral, including: web content, print ads, research reports, press releases, direct mail collateral• Developed key messaging documents and supporting marketing / communications collateral for internal and external audiences• Produced collateral used to achieve project-based and long-term strategic objectives• Managed relationships with multiple internal customers and external partners • Wrote and edited news section of association magazine, as well as president’s column

Master Of Arts

Certificate In Editing Program

Bachelor Of Arts, History & English

Social Media And Digital Marketing - Statement Of Completion