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 Strategic: Communication creation to review, refine and execute a communication strategy to establish a well targeted messaging to stakeholders, and ensure alignment and integration of all marketing activities to said strategy. Ensure that this communication strategy sits at the heart of the business and is aligned with the Product, Sales and Finance teams

Head of Market Development – Member of the Exco Defining and implementing a digital recruitment strategy to drive new leads, driving leads from 100 – to over 1000 per month  Acquisition: Define and execute a tactical acquisition plan digital and retail channels, with a target CPA of R1500. Focus on AdWords, Social Media and Paid Advertising Conversion: Optimise existing acquisition funnel to increase lead: deposit conversion rate to 20%. Leveraging CRM, remarketing and instore conversion Retention: Conceptualize and deploy action plan to grow active base and maintain current clients. Maximising inbound marketing and sales with Hubspot Social Media content strategy and management  Defining and implementing a staff management system to build a high performing team. Ensure Compliance with the Financial Intelligence Centre Act (FICA), the Financial Advisory and Intermediary Services Act (FAIS) as required by the licencing conditions granted by the Financial Services Board  Managing a digital marketing team of 4 people and a retail team of 7Highlights: Creation and implementing of an integrated campaign in under a month, refined the strategy and creative to reduce CPA 800% Refined the customer conversion funnel to improve acquisition at all stages Establishing the retail strategy, recruiting staff and implementing a new training strategy to increase conversion. Courses completed: Digital Strategy and Brand Building (Vega School of Communications) – passed with distinction

 Southern African Marketing Manager leading the new Jacobs (ex Mondelez) and Douwe Egberts global coffee merger at a local level. Reporting directly to the Regional Marketing Director based in Ukraine.  This entailed setting up the local business process and systems to allow the coffee category to function as a stand-alone business while step changing the approach to driving market share gains.  Developed an integrated coffee category business model to ensure that both Jacobs and Douwe Egberts could thrive. Including a 5-year category expansion plan which included innovation, portfolio realignment and pricing strategy.  Strong alignment with regional team to establish ways of working, best practice, and strategic direction to drive success. Identify, assess and appoint key suppliers.  Recruit and manage the marketing team plus assist in the recruitment of other key functions incl Trade Marketing and Sales

Senior Manager Countlines Category (Chocolate Bars), June 2013 to Dec 2014 2013 – present SBM Countlines Portfolio  Brands incl Lunch Bar, PS, Crunchie, Tempo, Chomp, Flake, Snacker, Tumbles, Astro's, Whispers and Nutties and a range of smaller brands Creating and aligning the business strategy for the Chocolate bars (Countlines) and Bite size portfolios with both global and local key stakeholders Developing ATL and BTL communications and communications plans Build the relationship with suppliers and agencies to manage the creative process for the creation of new integrated campaigns Aligning the category strategy and activity across the organisation and with global partners Ensuring alignment and execution of the brand plan by the sales team Category Pricing and portfolio pack size optimisation  New product development Category Market reviews including target market analysis and competitor analysis Interviewing and recruitment of ABM’s, BM’s assisting in SBM recruitment  2 direct reports (1 BM + 1 ABM) Focus on people development – Excellent results with direct reportsPassionate about people development Highlights: re-established Lunch Bar as the leading count line in South Africa displacing Kit Kat with a 15% share Conceptualised and planned the the 50th birthday campaign on Lunchbar which re-established the brand as the market leader

 Brands incl Endearmint, Eclairs, Halls, Manhattens gums and mallows, SuperC, Tendermints and a range of smaller brands Strong Exposure to traditional trade Brand strategy with a particular emphasis on, portfolio management, brand positioning, communication, packaging and innovation  Aligning the category strategy and activity across the organisation Category Pricing New product development Global alignment on category  2 direct reports (BM + ABM) Courses: Coaching for success and Managing people for Results at Gibs Business School (Pretoria University) Highlight: Halls Klein Kimmie Integrated Campaign – Won A Bookmark award for online creative excellence and was the 3rd most viewed clip on YouTube in South Africa for 2013. Halls Brand grew 10% Vol and 15% Val full year 2013

2007-2011 BM to SBM on the Coffee Category (Jacobs Coffee) Kraft FoodsAchievements: 2010 Kraft Foods Central Eastern European Middle East and Africa award for best share growth in Coffee Category 2011 Bronze Apex Award for Sustained Marketing Effectiveness 2010 Apex silver arrow award

2004 – 2007 Yellowwood Brand Architects JohannesburgStrategic Planner Creation and revision of client marketing strategy with a particular emphasis on brand positioning, communication and architecture All aspects of research from the briefing, design, creation of material, execution, supervision, research analysis and report writing Market reviews including target market analysis and competitor analysis New product development, Workshop preparation and support, Positioning, Proposal, and Report writing, Brand name generation, Pitch support Clients: Brand House (Namibian Breweries, Guinness Udv and Heineken), The Coca Cola Corporation, Distel, Edcon, Santam, Sanlam, SABC, Selati, 99.2 YFm, and various smaller clients