I create compelling value propositions and brand narratives for businesses. And marketing strategies that deliver tangible outcomes & profitable growth.I’ve launched, grown & nurtured dozens of successful products & services, in mature and fast growth categories. Across a range of sectors (Fintech, Travel, Leisure, Tech, Finance, Consumer Electronics, Insurance, FMCG), in highly transactional businesses, both D2C and Omni-channelI’ve held marketing leadership roles in, and been a guardian to, some of the world’s most recognisable brands, including Samsung, British Airways & TUI Travel.And with that, had accountability for £ms of marketing investment. So I have a great understanding of what works. And most importantly, what doesn’t. I’m a highly experienced commercially focused, data driven marketer, available for consulting, fractional, interim and permanent opportunities, to support your business develop and execute winning marketing strategies.I am passionate about creating and communicating compelling marketing strategies that resonate with consumers, build loyalty and deliver business value.Experienced in delivering customer and revenue growth, brand health and maintaining high customer engagement and retention. Guardian of customer experience, ensuring seamless in-life experiences across multiple digital platforms.*100% human content - excuse any typos! (yep, I'm onboard with AI tools, but back myself to tell my story best!)**