Stuart Mcara Email & Phone Number

Edinburgh, Scotland

Manage Individual Giving fundraising operations and Donor Relations. Lead on public and church income generation campaigns and the Trading Company.

Stirling, Scotland

• On ongoing basis, wrote, designed and edited fundraising, supporter care and general information materials for both paper and electronic use.• Led development and introduction of new fundraising proposition and messaging in collaboration with external agency. After introduction, non-legacy income increased by >20% per year.• Developed successive fundraising strategies with increasing focus on donor-centricity. • Introduced use of donor connection surveys to capture details of… Show more • On ongoing basis, wrote, designed and edited fundraising, supporter care and general information materials for both paper and electronic use.• Led development and introduction of new fundraising proposition and messaging in collaboration with external agency. After introduction, non-legacy income increased by >20% per year.• Developed successive fundraising strategies with increasing focus on donor-centricity. • Introduced use of donor connection surveys to capture details of individual donor motivation and commitment. Hyper-personalisation and segmentation of campaigns now reflect individual donor priorities.• Introduced new Philanthropic Psychology approach to copywriting for all fundraising campaigns.• Specified and developed architecture for and introduced new donor CRM (Donorfy).• Worked with external agency and celebrity sponsor to develop complete package for Community Fundraising Product (Cook Up A Curry) for use in various environments.• Produced Emergency Appeals in response to different waves of COVID infection around the world. Each in turn achieved highest ever response to an Individual DM appeal.• Trialled new Donor Acquisition approaches, analysing immediate and short-medium term responses prior to wider roll-out.• Created Donor Journey schemes for New Donors, Individual Cash and Regular Donors and Community Event Participants. Collaborated on Donor Stewardship scheme for all supporters.• Manage content schedule for all social media. Manage relationship with digital agency for delivery of content schedule, SEO and online advertising.• Member of core group to develop Global Fundraising Campaign for the whole of The Leprosy Mission.• Manage relationship with fulfilment agency for production and delivery of DM appeals, supporter magazines and other materials.• Member of Senior Management Team, working closely with CEO and other area Heads.• Made multiple fact-finding and story/photo-gathering trips to partner countries in Africa and Asia. Show less

Stirling, Scotland

• Created and introduced several generations of fundraising campaigns for individual giving, regular giving and churches/community groups. Analysed ongoing results to determine which had a long-term future and which should be replaced. Each new generation based on sector analysis coupled with team and systems capacity, and budget.• Wrote brief and managed production of new website by external agency to incorporate improved online giving functionality and email list… Show more • Created and introduced several generations of fundraising campaigns for individual giving, regular giving and churches/community groups. Analysed ongoing results to determine which had a long-term future and which should be replaced. Each new generation based on sector analysis coupled with team and systems capacity, and budget.• Wrote brief and managed production of new website by external agency to incorporate improved online giving functionality and email list management• Introduced Direct Debit capability to replace Standing Orders, allowing regular upgrade campaigns and donor-driven auto-upgrade to gift amounts.• Introduced text giving capacity for campaigns and community fundraising events.• Supported introduction of new donor CRM system (eTapestry)• Trained and equipped volunteers to speak at churches, church groups and community groups (eg Rotary). Produced standard sets of stories and slides and materials and guides for asking for donations and other support. Continue to speak at some churches and groups in person.• Extended focus of primary church campaign from World Leprosy Day to Your Leprosy Sunday giving churches greater flexibility to choose any suitable date to focus leprosy and supporting people affected by it.• Produced Emergency appeal for 2015 Nepal Earthquake from concept to postage in less than 3 days. Show less

Stirling, Scotland

• Made arrangements, prepared all necessary materials and spoke at churches, church groups and community groups across the area to raise financial and prayer support. Including promoting and preparing materials for churches to hold their own leprosy-focused service on World Leprosy Day (last Sunday in January)• Supported community fundraising groups in their events, and encouraging them to raise their efforts.• Launched, wrote and edited new periodical supporter… Show more • Made arrangements, prepared all necessary materials and spoke at churches, church groups and community groups across the area to raise financial and prayer support. Including promoting and preparing materials for churches to hold their own leprosy-focused service on World Leprosy Day (last Sunday in January)• Supported community fundraising groups in their events, and encouraging them to raise their efforts.• Launched, wrote and edited new periodical supporter newsletter.• Developed and managed first regular giving product – Leprosy Partners.• Brought DM appeal schedule planning and writing in-house, completing control of the fundraising cycle.• Designed, developed and wrote new website. Show less

Livingston, Scotland

• Designed Analog integrated circuit components for use in commercial and industrial settings.• Delivered interim and final project presentations to customers from Japan, USA and Germany.

Master Of Engineering (M.Eng.), Electronics

Education record