Stuart Pool Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Australia

Responsible for overseeing Solstice Media’s commercial and product development, including:Revenue generation and growth across digital and print media, commercial content, events and all of business partnershipsLeading the commercial teamDigital audience growthProduct management and development

Greater Adelaide Area

Led a large team of Superannuation Customer Service Consultants working remotely, processing payment requests made under the Federal Government COVID-19 early release of superannuation scheme.

Adelaide, Australia

Senior sales leadership role with responsibility for Key Accounts, Consortium and Independent Agencies across Print, Digital, Magazines and marketing solutions.Responsibilities included: developing and implementing strategic and tactical sales business plans to drive growth; building productive agency and client relationships at a senior level; creating a people focused culture that is commercially oriented and customer centric; effective internal and external stakeholder management.Achievements included: rebuilding agency and client relationships; 4x individual team members and team finalists in annual Mediai SA sales awards (Nov 2019); strong Net Promoter Scores in annual Mediai agency survey (Nov 2019); exceeding internal team staff engagement survey target and national average; significant YoY revenue growth and diversification among a number of key accounts.

Adelaide, Australia

Senior sales leadership role with responsibility for Key Accounts, Consortium and Independent Agencies and Major Accounts across Print, Digital, Magazines and marketing solutions.Responsibilities included: developing and implementing strategic and tactical sales business plans to drive growth; building productive agency and client relationships at a senior level; creating a people focused culture that is commercially oriented and customer centric; effective internal and external stakeholder management.Achievements included: rebuilding agency and client relationships; successful management of significant organisational change and restructure; successful management of local News Engage customer acquisition program.

Adelaide, Australia

Senior sales leadership role with responsibility for Digital revenue growth, product commercialisation and Digital transformation of sales team.Responsibilities included: positioning News Corp brands as Digital media market leaders; building maintaining relationships with key internal and external stakeholders; establishing a long-term business direction and plan for the digital business; project management of a number of key projects, co-ordinating resources across multiple disciplines; attracting and retaining key advertising partners, assessing client proposals and commercial opportunities; meeting/exceeding Digital revenue targets; developing, communicating and executing the Commercialisation Strategy, Product Strategy/Plan, traffic and revenue budgets; helping to create an innovative and achievement oriented sales team culture.Achievements included: completion of Elkiem High Performance leadership program; successful product launches including but not limited to smartphone/tablet apps, a mobile-optimised web site and paid Digital subscription; consistently above market average year on year Digital revenue growth; consistently above market average Digital audience, traffic and engagement growth; multi-winner of PANPA News Site of the Year.

Adelaide, Australia

Senior sales leadership role with responsibility for Digital revenue growth, product launches and Digital transformation of sales team.Responsibilities included: leading and developing strategies for establishing partnerships with clients, government organisations and other content and revenue providers; working closely with the Digital Editor and Advertising management to formulate business cases, plans, sales budgets and strategies for the online business development team; identifying and communicating Digital business strategy, partnership development opportunities and technical development opportunities; identifying and pursuing revenue-generating partnership opportunities, selling these companies on our products and growing Digital traffic; education of the local Sales team on Digital revenue opportunities; development and validation of viable business proposals for strategic business partnerships; meeting/exceeding monthly Digital sales targets; thinking strategically and creatively to address business challenges and respond to opportunities; ensuring all projects are on time and delivered within budget.Achievements included: successful launch of AdelaideNow, SA’s #1 news website; growth of local advertising revenues above industry averages and increasing market share; consistently exceeding annual revenue and traffic targets; developed profitable relationships with key local agencies and clients resulting in diversification and growth of client base; successful adoption of an integrated approach to selling to key clients in conjunction with print sales teams.

Sydney, Australia

Joined News Interactive as NSW Sales Manager, promoted to National Sales Manager. Company name changed to News Digital Media. Responsible for national sales across News Digital network.Responsibilities included: identification of sales opportunities, including a calendar of events and development of relevant sales promotions; attending sales and account management calls with Account Managers, presenting credentials of the business to key prospects, distribution partners and internal clients; building strong relationships with national and state sales teams to promote integrated business opportunities for clients; development and implementation of quarterly and annual strategic plans for targeting new business in conjunction with Commercial Director and key national and state-based sales staff; review, assessment and utilization of new technologies to maximize sales opportunities; monitoring of key competitor strategies and activity; regular review of sales strategy, pipeline, activity and revenue reports and individual performance with Account Managers; oversight of Sales Operations team, providing guidance and direction where necessary and ensuring the timely resolution and communication of issues as they arise; performance management including ongoing skills development and training of team; production of variety of weekly reports, financial reporting, including forecasting and budgeting.Achievements included: meeting/exceeding almost every quarterly and all annual sales targets exceeded since joining; market share growth versus competitors; diversification and growth of client base; improved relationships with key agency accounts and internal local and national sales teams; adoption of integrated approach to selling to key accounts in conjunction with National sales team; upgrade of ad management system; relaunch of trade site and rate card.

North Sydney, Australia

Joined as Yahoo! Australia & NZ, responsible for managing agency portfolio.Responsibilities included: building relationships and developing a major account list of agencies and clients; selling and rolling-out all advertising, promotion and revenue programs; prospecting, presenting, proposing, closing, renewing and servicing accounts; negotiating business with new and existing clients; introducing new Yahoo! Services as these roll out; working with Trafficking department to ensure delivery of ad campaigns; working with Marketing Solutions team to develop compelling proposals to take advantage of seasonal and ad hoc marketing opportunities.Achievements included: top selling sales person at Yahoo! in 2002 and 2003, billing over $1.4m in 2003; winner of Starcom/AdNews industry award for Best Online Representative of the year as voted by industry experts in 2002; runner up in "Yahoo! of the Year" award for Yahoo! Australia & NZ in 2002 as voted by management and peers; consistently exceeded yearly sales targets.

Sydney, Australia

Responsible for managing agency portfolio.Responsibilities included : ensuring that key clients have an understanding of all OzEmail business solutions; selling Digital advertising and site sponsorships across the OzEmail portfolio of sites; generating new business through prospecting and cold calling; possessing an accurate knowledge of competitors’ products and services; understanding customer needs and matching them to particular OzEmail sites; liaising closely with producers and coordinating co-marketing opportunities; liaising with the Traffic Administrator to ensure that campaigns are started and completed as per booked schedules; liaising with the Traffic Coordinator to ensure that campaign reports are generated for all bookings; providing weekly sales figures to the National Advertising Sales Manager; participating in ongoing training courses; achieving minimum performance requirements as established by the National Advertising Sales Manager and achieving Digital sales targets.Achievements included: developed an in-depth understanding of the local Digital advertising market; developed relationships with agencies and an understanding of their business (and that of their clients).

London, United Kingdom

Responsible for management and delivery of BT Openworld Digital advertising campaigns, including ad management platform. Managed a small team to provide world-class customer service to agencies and clients.

London, United Kingdom

Developed and managed a programme of ad hoc and strategic market research projects for internal customers in conjunction with a number of approved market research agencies.

London, United Kingdom

London, United Kingdom

Responsible for above and below the line marketing activity for the Provamel health food brand, including relationships with key external suppliers and internal stakeholders.

Weybridge, Uk

High Performance Masterclass Program

Empowering teams and individuals to create a high performance culture.

Mini Mba, Marketing, A

Bsc (Hons), Management Studies

Education record

Qualifications included: 4x A Levels: General Studies, Economics, Maths and English Literature 9x GCSEs