Stuart Randall Email & Phone Number

Dubai, United Arab Emirates

Clients, Projects & Campaigns:Stellantis Group MEO (Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Fiat, Abarth and Mopar/Eurorepar/BproAuto):-Jeep Wrangler There Is Only One; “We don’t Make Jeep. You Do”: Delivering a campaign with the community at its core, we created user-generated content tapping into the deep bond between the owners and their customized vehicles. Each Jeep named is displayed and highlights the unique, personalized touch that these enthusiasts bring to their vehicles. Social & Digital-led campaign, with Key Visuals promoting their IG @handles.-Dodge Hemi V8 Campaign; “The Last Call”: Time has come to say goodbye to the notorious Hemi V8 engine, calling all Dodge Petrol heads to tell us their ‘Hemi-Stories’. Housed website content and driven by a Social & Digital-led campaign, pushed on OOH. Website: https://www.dodge.com/ae/en/my-hemi-story.html-New 2024 Jeep Wrangler Launch; “California Love”: Repurposing the Global campaign, with the infamous sound track; “California Love”, we launched across Social & Digital-led campaign, with OOH support and as the Official Automotive Partner at the UNTOLD Festival, held at Expo City.-All-New RAM MCA Launch; “You Can with A RAM”: Pick-up Trucks are the only car we manufacture and introducing the new 2025 MCA we wanted to create a new Brand Identity. So, we delivered a campaign, utilizing AI for the VO and showing that anything is possible in a RAM. A full TTL delivery, tapping into current and new audiences and expanding into the SUV segments. -New 2024 Jeep Wrangler Activation; “The Sandbox”: It’s about the love for adventure and the thrill of the challenge, as it got people going 4x4 — literally. Launched in KSA with over 300 participants and 13 key finders! The one lucky winner, with the fastest time is now enjoying their new 2024 Wrangler during this Saudi's National Day Celebration.

Dubai, United Arab Emirates

Clients, Projects & Campaigns:Chevrolet MEO (Trucks, SUVs, Passenger, Performance, Electric Vehicles & Service / Aftersales):-All-New 7-Seater Captiva; “Find Room For More”: Delivering a social first campaign, highlighting key passion points for families of seven, while talking to their interests. Social & Digital-led awareness campaign, supported by key features and price through all touch points. -First-Ever Silverado ZR2 Campaign; “Find The Power That Excites”: Delivering a campaign with culture at its core and targeting our Shabab Audience, we created shareable content showing extreme ‘realms’ you feel when driving the ZR2. Social & Digital-led campaign, pushed on TV & OOH during the World Cup. The ‘scream & disappear’ concept was also supported by Influencers & SnapChat gamification.-Ramadan Campaign; “Fawazir”: Creating a nostalgic, yet modern spin to ‘Fawazir’ game show, with ‘thumb-stopping’ engaging riddles all about Road Safety. A TikTok-led only campaign.-KSA Women Retail Campaign; “Lead The Drive”: Focusing on first-time females buyers, showing them behind the wheel and promoting specific retail offers for Saudi women only. Digital-led campaign driving them to the website to sign-up and on-ground dealer activations.

Dubai, United Arab Emirates

Clients, Projects & Campaigns:Chevrolet MEO (Trucks, SUVs, Passenger, Performance, Electric Vehicles & Service / Aftersales):-All-New Groove Campaign - "ME-Pop, Find Your Groove": We marked the occasion by digitally launching the vehicle and joining forces with top Middle Eastern artists to create its very own, brand new music genre, ME-Pop – Middle Eastern Pop. -Shop.Click.Drive Campaign: Due to the Pandemic, this campaign was introduced to give our audience an accessible choice to ‘Buy their Chevy Online’. Digitally run and supported by all Dealers. -Extended Warranty Campaign: Introducing a 2 Year’ Warranty message across the Chevy Range to compete within the market place. Social & Digital Focus, supported by all Dealers. -All-New Tahoe Sustain Campaign: Following the launch of the Tahoe, a digitally-led campaign at year-end to drive sales for the Z71 & Premier trims in KSA, KWT & UAE markets. -New 7-Seater Captiva Launch: Introducing the SUV through a product-centric CGI video focused campaign. Promoted and targeted through all social and digital channels highlighting the key strategy of “Big Car. Small Price”.-Dubai International Motorshow & Service Activation: Reveal of new Chevrolet Line-up, supported by live social media coverage. Proactive Cost of Service campaign activated within the vehicles, highlighting competitor service. -Corvette 2017 ZR1 & 2019 C8 Global launch: High-end Media, Influencer, Royalty and Collector events. PR & Social media campaigns covering the reveal in real time. Social Media live and Website update. -Chevrolet Bolt EV launch: The new Chevrolet electric vehicle arrived in the MEO Region and was revealed at the Dubai International Motor Show, with social support. -The New Malibu Sport: The pinnacle of the Malibu Range, with it's all new Sports package - "As Fast As It Looks". Tier 2 campaign supported by RPNA (Real People Not Actors) TVC, YouTube formats. Static & LED OOH, all social media channels and CRM.

Dubai, United Arab Emirates

Clients, Projects & Campaigns:GMC Automotive & GM OnStar MEO- All New Yukon Launch - "The Legacy Of Verse" campaign: Using the insights where Saudi Bedouins and GMC fans have written Poetry about the Brand & the Yukon, we created a campaign to speak and show this beautiful written word. A full 360 campaign dedicated to the love and inspiration for the Yukon and supported by our very own created track, “JIMS’ by DJ Unders. 60” TVC: https://youtu.be/1jArvDf0eTAMusic Track: https://fanlink.to/hcr015- OnStar Launch Campaign – "That Moment When": Launched the new GM offering within Chevrolet, GMC & Cadillac vehicles; OnStar, which is the in-vehicle safety technology with a 24/7 live Advisor. Creating a cinematic video campaign to highlight the features during emergency situations. A full TTL campaign across the Middle East.

Cape Town Area, South Africa

Clients, Projects & Campaigns:Virgin Active (South Africa):- "Get Up. Get Active." 2016 Campaign: Launched with "Get off your Ass" TVC. Volkswagen South Africa (Passenger Vehicles & Aftersales): - Polo: #Polotag: Launch of the New Polo TSI. Digital medium focus (Twitter & Social Media). National on-the-ground campaign. View the Case study below.- Polo Vivo GP Launch 2014: New models introduced by Online Video GIF's (Comfortline, Maxx, GT, Blueline, Eclipse). You can view them below.- The New Volkswagen up!: “The car that takes you places.” The first A00 segment car introduced by Volkswagen into South Africa. 3 x 30” TVC’s (view below) launched the concepts; ‘working hard’, ‘being polite’ and ‘self-help’ to climb the corporate ladder, pick up women and gain respect. Supported by Print, Press, Online elements, Social Media and a full Microsite to carry the tone of the campaign. - The Uber up! Activations: Online concept partnering with Uber for free test rides: View the case study below.- Golf 7 GTI Performance Pack: New model extension into the market, highlighting the USP; “handling”. Print and Digital advertising the hyper-photo realism image of a road that had be ripped up by the GTI’s handling.- Scirocco R launch: Introducing the new R model, it's all about its new powerful engines, so the Microsite; ‘Sonic Highway’ was created and sound engineered to experience the journey of the powerful vehicle: Experience it here: http://sciroccosonichighway.co.za. Also supported by Digital banners and Social Media.- New Passat Launch: New Generation B 8 Passat. Changing consumer perceptions using all channels (TTL campaign & Regional VIP Activations) around the concept of Thinking New. "New Passat. Think New.". - Aftersales (Volkswagen Service): Ongoing Projects relating to and improving Dealership customisation, Economy Parts, Price Package NRRPP promotions, VW Automotion plans, Maintenance and Service plans and more.

Cape Town Area, South Africa

Volkswagen South Africa (Commercial Vehicles, Group Parts & Aftersales/Service)- Global V6 Amarok GP Launch (Southern Hemisphere): Produced and project managed the TTL campaign for Germany, Argentina, Brazil, Australia & South Africa Global Campaign.- Amarok Social Test Drive Campaign: A conceptual idea that resonated from improving general Dealer Test drives. So, why take a test drive in an Amarok around the city streets, when you can take a “test drive that matters”. Joining Dealers, Charities, NGO’s and your interested Consumer – this campaign sets up Amarok to help transport materials and assist Institutions in need. An integrated campaign from TV, Website to Dealer Toolkit collateral. - Genuine Parts “Technically Campaign”: Launched a lifestyle B2C campaign to introduce the new Brand’s proposition into the Market (Rather ask for Volkswagen Genuine Parts), with a humorous and memorable campaign. The aim to increase reach and shareability from OOH, Print, Online videos and social content. Won campaign Bronze at Cannes 2016 for Print & Outdoor. - The New California Beach Launch: We introduced the premium Camper Van through Property sites (Property 24 & Private Property), where these listings clicked to the Microsite that displayed a similar tone to general accommodation viewings. Supported by Print, Outdoor, Online banners & Social Media platforms. - Genuine parts AUDI Campaign: Proactive Idea. "Might fool you, but not your Audi”. Print & online videos promoted through social media supported this campaign.- Amarok Spirit of Africa Social Media Campaign: A way to mix up Diversity within the general SA bakkie Market; giving our consumers the opportunity to race the Amarok in trials against 4x4 enthusiastic and capturing the experience for our Online viewers.

140 Bbdo

Clients, Projects & Campaigns:Adidas SA (Rugby, Football): - Rugby Performance; #showyourstripes for WP Rugby.- Orlando Pirates Jersey Launch 2014: View Video below.Hunter’s Cider (Distell): - Survivor TVC Sponsorship 2014: “Refreshment Provider”. TV & Product placement.- Hunter’s 440ml 12 Pack Campaign: "high consumer demand"​. Radio, Digital & BTL.- Hunter’s 25th Birthday TTL Campaign 2013: New NPD offering; Hunter’s Sparkling Cider Champagne bottle (750ml). Online 60” consumer engagement film. 30” Generic TVC, Radio, OOH wraps, BTL, Digital, & National Birthdays celebrations- Hunter’s 440ml Campaign 2013: First 440ml can launch – 15” Tag-on TV. Radio, Print, Digital posts and BTL.- Hunter’s 12 Pack Campaign 2013: Volume and sales driven launch (330ml cans only).- Hunter’s On-Tap Campaign 2013: New Hunter’s Draught National launch.- Hunter’s ‘Chase the Heat’ TTL Campaign 2012: 60"​ TV & Cinema, 45"​ Radio, OOH (Lifestyle & Pack)- Hunter’s Longest Day; 21st Dec 2012. “Chase the Heat to Ultimate refreshment”. Filmed, uploaded to social media and live-stream. - Hunter’s Oasis Tour Campaign 2012/2013: Sponsored by MTV. Hotel Party in Zanzibar.- Hunter’s 2011 Artist TV. Jack Parow, JR, Tumi. Supporting Radio & OOH.- Hunter’s Urban Oasis Tour Campaign (BTL and event execution): Supported by MTV. - Hunter’s Strategic 2012 Apex Award – Gold and Grand Prix.Hunter’s eXtreme (Distell):- Hunter’s Extreme #TURNUP 2014: New Brand & Market positioning, creative, pack revamp. ATL (Outdoor, Print), Digital (Social Media, Microsite) and lifestyle activations.- Hunter’s eXtreme Ultimate X Event 2013 & 2014: "Sport Sponsorship"​.Viceroy Brandy (Distell):- Viceroy 5 TTL Campaign Launch 2013; New Brand positioning, package (bottle) and Lifestyle look and feel launched both in Kenya and SA.- Viceroy Tavern Makeover 2012.- Viceroy Makoya Mix Campaign 2011 & 2012; "Win a R100K record deal".

Cape Town Area, South Africa

Clients, Projects & Campaigns:Hyundai: – GEES Campaign – representing that “Hyundai brings the GEES” for the 2010 FIFA World Cup.- Giant Vuvuzela (I was the assistant project manager and I entered it into the Guinness Book of Records, which it became the largest vuvuzela in the world; 35m long x 5.5m in diametre).- Launch of the new i10, i20, i30, and ix35 (which all included TV, Radio & press advertising) Brandhouse: – New Bushmills (1608) bottle campaign – this was mostly focused on BTL advertising for Generic purposes, such as posters, banners, table talkers, scratch cards, bar mats, etc.- Gift boxes were also a main part of this campaign; The Timeline gift box and Giant’s Causeway gift box, these both pushed into campaigns for consumers to enter competitions and win.- ‘Scotland from Home’ campaign (5 Scottish whiskeys; Bells, J&B, Singleton, Johnnie Walker Red & Black.). Revolved around 5 x TVC’s, online microsite and PR packages. Oceana Brands:– Lucky Pet campaign (Online Feliny project and print ads – www.feliny.co.za)- Lucky Star project (Print ads for Wellness & Versatility campaign) V&A Waterfront:– My V&A campaign (Online, press ads and In-mall advertising) – Consumers will enter their stories online or at specific areas in-mall. Over 9 weeks, every 3 weeks the best story is chosen and this gives them the opportunity to chosen 3 out of 8 spectacular prizes.- My V&A Christmas campaign.

Postgraduate, Marketing & Advertising

Graphic Design Short Course, Graphic Design

Bachelor Of Business Administration - Bba, Marketing And Communications