• Brand Development - Establishing new retail accounts and expand product line within brand.• Strategic Consulting - Including business planning, sales strategy development, marketing, and in-store training. • Marketing - Emphasis on specific programs to meet retailer needs including an active in-store demonstrator program.• Distribution - Assess and evaluate current and potential distribution capabilities as needed to sustain market growth.

Advised several major consulting firms on the current distribution trends and changes in the pet food market.

The Nutro Company / MARS Petcare (Franklin, TN) 2002 to 2012 VP National Accounts / National Account Mgr. Pet Supplies Plus Responsible for executing the sales and marketing strategy for National Account sales activities. Strategic planning and training objectives. Formulate all sales and strategic planning and initiatives for The Nutro Company’s vendor relationship with major Pet Specialty retailer Pet Supplies Plus and affiliated Distributors such as PSPD, Phillips, PFX, Lone Star, Southeast Pet and others. Extensive experience in the detailed management of Trade Budgets, Retailer/Distributor relationships, and relationships within all levels and departments inside the customer.• Achieve promotional execution and sales plans for Pet Supplies Plus. Achieved 200% of GSV growth plan in 2012 leading all other national accounts in growth. Achieved 200% of GSV growth plan in 2012 as well despite serious distribution issues.• Developed and executed strong marketing and promotional plans to achieve goals.• Ensured communication on all activities provided to sales and management for follow up. • Developed and launched rack program for Greenies product line, increasing sales by 400%.• Developed Sales and Marketing Strategy for Pet Valu US and Canada until 2009 when Canadian Region was developed.• Developed and Managed Business Plans and Budgets for Pet Supermarket thru 2009 while maintaining double digit growth.• Successfully improved shelf position from 3rd to first position in all Corporate and Franchisee stores.• Successfully increased shelf space from 8’ to 16’ in all stores.

Responsible for executing the strategy for Independent, National Accounts as well as Regional Mgr., responsibilities for the Eastern United States. Maintain and grow all National Accounts while hiring, training, and overseeing all mgmt. duties for Eastern region. National Accounts included PSP, Pet Supermarket, Petzazz, Petland, Petland Discount, Superpetz, All Pet, and Petstuff.• Developed and executed marketing plans for all accounts while meeting or exceeding company growth plans within budget.• Hiring and training of all sales personnel in 13 state area.• Worked with senior management on re-launch of Nutro brand into Petsmart.• Developed a broker network to sell all products into military commissaries.

Responsible for establishing, developing, staffing, and all sales for the newly created Midwest Region.• Developed all new distribution network including 6 distributors, 2, major chain accounts, and staffing of 10 full time sales managers. • Successfully grew the Midwest region from $2M in sales to $20M in sales. • Developed and taught/trained all sales personnel on Time and Territory Mgmt. • Surpassed all growth goals for my areas of responsibilities.