Developed and led module(s) within DMG 730 - Paid Digital Marketing & Data. This course is taught as part of the Master of Digital Marketing graduate degree program. The course covers strategy development to tools and techniques in channels such as paid search, social, email, marketplaces, influencers, and more.

Led our marketing, media, and sales organization, promoting a full suite of database development services, dashboard creations, and automation. Boulder Insight is a team of trusted data advisors passionate about designing and creating robust data platforms that bring actionable sales and marketing insights to life via an automated and engaging visual process.

Managing multi-channel account & digital media teams to deliver against both brand, conversion, and eCommerce goals. Accountable for bringing together disparate teams and digital channels to build and execute Media Plans (Social, SEM, SEO, Display, Affiliate, Amazon network, Reputation Management, CRM email, etc). Responsible for managing executive relationships across different business units.

Accountable for all facets of our clients (Google, SAP, Avaya, Wolters Kluwer) success and sales goals across their SaaS offerings. Met and exceeded weekly and monthly service line goals. Implemented customer segmentation and Lifecycle Play strategies based on relationship values, providing premium service levels for both the buyers and sellers, including but not limited to; on-boarding, mid-term check-in’s, and ongoing messaging. Produced improvements in growth and customer retention via service line expansions and improved customer happiness (NPS +2) resulting in +$2M lift in annual revenue.

Expanded the current ad solutions across the CBS Local Radio group. Hired a team of Sales Executives, Media Product Managers (SEM/ SEO) managers, and Field Account Managers to support our key account team. Consistently traveled and gave training and industry presentations on bundling and ‘how to price’ service offerings to improve returns for partners. * Developed relationships across each of the 16 regional offices to build alignment on promotions and incentives. Increased digital sales by $1.8M in 2014.

Full P&L Responsibility for 5 offices, and +50 Inside, Field Sales, and Regional Account Managers. Created our first ‘Training Center of Excellence’ and online performance management platforms.

Developed the ‘Key Accounts’ channel from the ground up, servicing more than 25 agency relationships and +300 direct accounts with technology and network applications.

Effectively managed a 12-person team dedicated to up-selling and servicing our digital programs across a portfolio of existing national and regional print customers. Lead sales, digital media and brand planning, and pricing to support our GTM strategy.

Upon the acquisition of Realestate.com, I led the full customer experience and real estate network expansion. This also included the cross-sells integration to lendingtree.com as well as launching several B2B real estate service solutions. Developed the brand's positioning and architecture. Launched Digital, TV, Radio, and billboard brand and performance campaigns. As part of this start-up, I rolled out a private label and co-branded real estate platforms.

As one of the initial start-up employees, I carried a number of responsibilities, including; overseeing collateral and client communications (new & existing), Brand guidelines, lending network marketing and pitches associated with our B2B private label lending platform.