Planning Potential Ltd is 100% Employee Owned, and we set up our Employee Ownership Trust (EOT) in April 2024

Acting principally for clients in the residential sector, I am diligent and commercially driven – identifying and addressing complex planning issues and enabling the advancement of site interests and development proposals.My involvement ranges from initial site appraisals and assessments, through to project delivery – seeking to add value throughout the entire process. My numerous abilities include EIA coordination, S106 negotiation, CIL calculation, and appearing as an expert witness… Show more Acting principally for clients in the residential sector, I am diligent and commercially driven – identifying and addressing complex planning issues and enabling the advancement of site interests and development proposals.My involvement ranges from initial site appraisals and assessments, through to project delivery – seeking to add value throughout the entire process. My numerous abilities include EIA coordination, S106 negotiation, CIL calculation, and appearing as an expert witness at planning Inquiries. I am a skilled strategist, using my considerable planning expertise and negotiation talents to unlock sites and maximise their development potential.My housebuilding background enables me to understand the complications involved when implementing developments. I often provide post-application services – ensuring conditions and obligations are fully discharged to aid construction teams and project delivery. I also advises high street clients, and high net worth individuals, covering a plethora of issues including heritage and permitted development matters.I believe in supporting other professionals and share knowledge, and have mentored local authority participants at Urban Design London’s summer school. Show less