Creator/ Owner Operator of 3 Full Service Salons & Spas- E Spa offers a new evolution in spa treatments with licensing opportunities available worldwide.Founder and operator of Healthcare Partners- A Lehigh Valley-based company servicing the needs of seniors by providing independent living, assisted living, nursing centers and hospice.Salon & Spa Design,Renovation,Staffing, Facility ManagementNBC 10 Feature: http://www.youtube.com/watch?v=6t3Jj-lny-MResponsible for:•Developing and implementing sales and marketing strategies•Sales and contract negotiations•Staffing / scheduling•Supervising /managing•Cold calling / network marketing / public speaking•Education / training•Recruiting•Profit and loss

Director of Operations for Antoinette Salon & Day Spa , Paoli, PARegional Director for Philadelphia, Saks 5th Ave. Bala Cynwyd,PA Responsible for:•Overseeing the total operations of the Halcyon Division in Philadelphia PA •Management & Staff Supervision / Goal attainment •Project & Property Management •Corp Liaison- Saks 5th Ave, Management Trainer

Responsible for creating a new sales footprint for a new division of Annie International Beauty Supply Covering PA down to VA and DC, Regional and national trade shows, Beauty School Consultation and education,Responsibilities include:•Regional Travel •Sales •Marketing•Education•Contract Negotiations

•Motivated and educated distributors and distributor sales reps to maximize skin care sales•Maintained consistent contact and provided sales and customer service to all customers •Established sales quotas for distributors & executed action & sales plans for sales reps to ensure quota attainment•Maximized budget, profit, and sales goals for the Eastern Mid Atlantic region •Regularly scheduled sales calls and sales presentations to distributors as well as detailing with DSM to expand the brand awareness and maximize skin care sales •Conducted product training for distributors, DSM’s, In salon training, Sales / Techniques•National travel, Trade Shows & Educational Events•Ensured timely and accurate paperwork including sales reports, expense reports, orders and credits for the region as well as SPIFF programs and Customer Loyalty programs were maintained to ensure maximum benefit of company resources•Regional Brand Management •Corporate Guest Speaker, Educator, Spa Consultant & Sales Trainer

Defined strategy for and developed, executed, and managed comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicated with customers, management, internal departments, beauty schools, salons and spas, sales force and vendors to coordinate overall sales and marketing efforts in accordance with corporate goals. Planned and carried out regional sales meetings including territory analyses and management. Played integral role in market development activities. Led and directed forward-thinking sales force generating over 13.5 million dollars of annual revenue. Created and conducted corporate training and systems. Created, taught and conducted business management classes throughout Pennsylvania. Certified Spa Consultant specializing in: salon design, management, training and retailing on a national/international level, creating and planning new salons / spa openings and conducting ongoing education. Created and implemented ongoing marketing, promotional and educational calendars. Planned, organized and managed trade shows including managing floor design, product display, stage, lighting, sound, models as well as national and international platform artists.Selected Contributions:• Drove up target market product sales by 27% through designing and launching new marketing strategies• Increased new product revenue from zero to $50,000 within one quarter by spearheading creation and implementation of a highly effective marketing campaign• Exceeded business goal by 125% of new market development for one product• Educator/ guest speaker / liaison to Empire Beauty Schools

Developed and managed South East Territory including but not limited to North Carolina, South Carolina and Virginia. As Project Manager, completed and implemented corporate business plans and training as well as hiring staff. Conducted on-site support and training throughout the grand opening process. Implemented and created a wide range of marketing tools, including, promotional materials, and direct-mail pieces. Designed and implemented a telemarketing campaign regionally that became a template for national corporate policy. Tracked, projected, and reported both advertising and telemarketing-based marketing programs. Maintained communication with management to ensure sales and marketing activities aligned with business goals.Tracked and drove sales including two locations generating over one million dollars in their first year of operation. Provided leadership and direction to associates to guide the creation of quality portraits and ensured congruence with corporate objectives. Conducted national sales trainings as well as regional trainings and studio support throughout the southern region of the United States as well as regional manager meetings.Selected Contributions:•Successfully maintained and increased regional location base by successfully implementing strategic customer-service based training and that Fun Glamour Shots Experience •Planned and led execution of sales trainings that doubled monthly revenue•Nationally recognized region that consistently maintained the highest sales average nationally•Created, implemented, and designed Glamour Shots on location events partnering with cosmetic departments in major anchor stores such as Macy’s and Dillard’s. Generated additional revenues for both parties, as well as exposure and promotion of the brand