Owner Acquisition Marketing Manager
Current•Strong organisational, motivational and planning skills to help deliver the property acquisition marketing strategy. Proven ability to consistently exceed targets having increased annual leads and broken the company record for total leads in a year for the last 5 years consecutively. •Developed important budgeting skills from having responsibility over the efficient deployment of a multi-million-pound annual marketing spend. My ability to analyse the success of campaigns resulted in reducing overall cost per lead whilst continuing to consistently exceed targets. •Initiated the owner recruitment PPC campaigns and efficiently deployed a six-figure budget across multiple holiday let brands. I set targets and monitored progress of our internal PPC team to ensure maximum lead volume at the most efficient cost. •Able to produce innovative and effective ideas, having established from scratch the company’s owner acquisition social media campaigns utilising platforms such as Facebook, Twitter, Pinterest and Instagram. Facebook retargeting adverts and mobile lead-forms now contribute a bulk of annual leads at a cost efficient CPL.•Excellent communication, negotiation and reasoning skills from working with colleagues, suppliers and customers at all levels and backgrounds. E.g. my role has involved discussing marketing strategy with external PR and marketing agencies, presenting acquisition figures to the SLT, as well as working collaboratively with call-centre staff, 53 regional sales reps and other work colleagues from various departments. •Passionate about implementing digital communication and the adoption of new technology by developing the company’s property acquisition CRM strategy utilising our internal Salesforce CRM software. Worked on Pardot to send targeted, tailored and automated emails to customers, culminating in an increase in the reactivation rate of old leads.
