Stuart Warren Dansby Email & Phone Number

Miami, Fl, Us

Kilkenny, Ireland, Us

Drives business-to-business (B2B) and business-to-consumer (B2C) tradeshow strategy delivering experiential engagement for 4 brands. Created new department tasked with brand messaging, revenue growth, and managing teams accountable for athlete and influencer engagement, low impact marketing, and the college ambassador program. Developed company’s B2B tradeshow program, producing +150 college coach partnerships and supporting $6MM in incremental revenue the first year.• Created national College Ambassador Program coordinating on-campus trials with branded messaging on social media; generated 1.5MM social media engagements while sampling 94K products to core and new consumers.• Increased return on investment (ROI) and lowered costs of a best-in-class national demo program.• Optimized athlete program’s social media presence and branding by 150%, increased program efficiencies, and developed revenue generating online coupon campaign for athlete affiliate program across 3 brands.• Generated awareness and executed +300K samples with 38 targeted events in 15 high-value geographies within a 2-year span that included a one-on-one experience, product education, and coupon codes with a revenue generating call to action.

Kilkenny, Ireland, Us

Oversaw inside sales for North America co-producing $120MM in revenue. Trained global teams on Minimum Advertised Price (MAP) compliance, Slow Moving or Obsolete (SLOB) inventory management, and technology-based lead generation. Provided trade deal budget management and comprehensive promotional management. Coached 10 customer development representatives on portfolio expansion, new business development, and relationship selling focused on brick and mortar sports nutrition stores. Managed order entry team accountable for accuracy and efficiency of field sales order processing. Championed sales technology initiatives and supervised demo and sample programs.• Developed and managed ongoing Customer Development Representative sales training program that caused the team to exceed sales targets by 123% within the first year.

Kilkenny, Ireland, Us

Acting General Manager with 10 direct reports charged with interdepartmental operations of privately owned sports nutrition company Bio-Engineered Supplements & Nutrition.• Pioneered a topline revenue plan to encourage performance of the sales team to lift revenues beyond target goals.• Strengthened financial performance by motivating teamwork among staff to become an attractive acquisition, which was achieved in 2011.• Prominent leader in change management techniques for a smooth transition with culture, organizational and reporting transition• Oversaw leadership development, project management, and process improvement initiatives while liaising board and management to align team and corporate goalsetting and prioritization. • Provided functional and strategic leadership to the directors of sales, marketing, research and development (R&D) and information technology (IT), purchasing, human resources (HR), distribution, and legal.

Taking The Fight is a full length documentary currently in post production and schedule for release in Q-1 of 2022. This documentary is a 5 year journey that uses fighting as the metaphor of story telling. It's the true story of how to overcome challenges, the importance of finding and creating the best team and how to achieve ones goals & dreams. We all have a fight. Watch trailer here. https://www.youtube.com/watch?v=sqL11J4gHAs

• General Manager with production responsibility, acting Chief Revenue Officer with oversight of 70+ mortgage brokers and 5 title companies.• Shattered sales targets through leveraging organic growth, author of proprietary sales techniques to train brokers for unlimited success. • Profitable 5X growth, starting at $1.8MM and achieved $10+MM within 3 years operating out of 5 offices.

•Began career as a General Manager of this one Club operation. Grew the company into the largest World Gym Franchise in the world with 8 clubs and 250 employees in 6-years. Increased companies gross sales revenues from $1.4M in 1995 to 12.8M in 2002 while opening over 1 new club per year. •In charge of all membership sales production. Developed, promoted, and mentored 8 General Managers and a sales force of over 60 Fitness Consultants. Wrote extensive sales training program and sales manual for membership sales and developed extensive sales tracking and management systems. Instituted marketing and lead generation systems. Additional sales related duties allowed for involvement in advertising concepts and campaign.•Recruited and trained Personal Training Director and Manager(s) and personal training systems. Instrumental in develop personal training revenues an average of $12,000 per unit to $21,000 per unit per month.