Stuart Yates Email & Phone Number

Brand and Product Marketing Manager with B2B & B2C experience (trad/digital comms). Responsible for some of the UK’s most favourite brands Vileda, McVities, Dr Oetker, Chicago Town, OxiClean, Stain Devils and Freshbake with OL branding and product launch experience. I have written and executed traditional and digital brand and product marketing plans to re-position and re-proposition key strategic brands and products in both domestic and international markets to be a more competitive proposition. This has been achieved by driving awareness, generating trial attracting new consumers and growing repertoire of current consumers. Key drivers, growing value & volume - market and brand share, internal £NSV, £DGP and %margin and external retailer %POR. This resulted in achieving market leadership growing all key brand metrics internal and external by analysing market and consumer data and implementing tactics to action this insight and deliver results.On the personal front I'm a driven, passionate, persuasive, honest, approachable and inquisitive guy.

Listed skills include Product Development, Brand Awareness, Customer Insight, Brand Management, and 15 others.