Trusted marketing executive, creative strategist, revenue accelerator, team builder and organizational influencer. Developer of growth strategies, connector to tactical execution and measurable results. Creator of evolutionary advances in B2B companies--from venture-backed start-ups to publicly-traded multinationals.Experience in a range of industries including industrial distribution/manufacturing, technology (SaaS, software, hardware), marketing services, management consulting, accounting/legal/financial services, and data/analytics.Broad-based skills include: Market requirements, segmentation and targeting; personas and journey mapping; market definition, product roadmap and innovation, positioning and messaging; marketing plans, integrated demand generation (online, offline, live), multi-channel customer experience development; sales enablement and channel training; sales and marketing operations (CRM, marketing automation, analytics); voice of the customer programs (NPS, win-loss); customer and market insight, and more.
Listed skills include Lead Generation, Integrated Marketing, Strategy, Marketing Strategy, and 25 others.