After starting as a consultancy that focused on solving problems for entertainment related enterprises, the company changed course in July 2012 to focus on commercialising the IP and ASSETS owned by the Huang Yao Foundation.

Working with the talented founder to develop her Loopz® exercise band into Loopz® Fitness System, complete with a new core philosophy, new products and product extension as well as a way of developing trainers into advocates of the system...

Advisor - Huang Yao Foundation - Started July 2009 to 2020 - Working with the decedents of Huang Yao [1917 - 1987] to formulate the direction and goals of the foundation while delivering projects that serve the foundation goals.. The Huang Yao Foundation hopes to achieve the following goals: [1] To ensure Huang Yao’s rightful place in the Chinese art world; [2] To make available his artistic contributions to a new generation of artists; [3] To generate funds for scholarships and talent development, in cooperation with key institutions, through the licensing, merchandising and sale of his art.Consultant - Hurrah Productions Pte Ltd - developing, pitching and executive producing original lifestyle content for TV.Advisor - YCAB - March 2007 to February 2008 - Worked with the founder of YCAB to help the organization look at its goals, programs and expansion plans over the coming five years. I managed to travel to Jakarta 7 times within a span of one year (2007-2008) to work with the foundation on ways to expand and self fund their programs.Advisor - Rachel House Foundation - February to December 2006 - Acted as a sounding board for Lynna Chandra, who set off on a journey in 2006 to provide palliative care and shelter for underprivileged children in Indonesia, who were dying of AIDS. Lynna and her team successfully held their first fundraising ball in Jakarta and raised over one million dollars.Consultant - The ChynaHouse Group Pte LtdProjects: The Dream Factory - Incubator for Creative Entrepreneurs (Dec 2007 - June 2009)

Working out how to develop Chef Ryan's presence of TV to enable him to share his passion of cooking with a larger audience.Mobile Chef x 8 x 30 minute episodes that premiered on Food Network Asia and has been distributed around the world.National geographic x 2 x 1 hour branded specials, called "Chef on the Road". First in Indian then Korea...

Youth Marketing Agency - Intransit (Singapore) Pte. Ltd. merged with Filter Interactive (Thailand) Co. Ltd. in March 2001 to form The Filter Group. As the COO of Filter Group, I managed the operations and expansion of the Company’s as we achieved over 120% annual revenue growth and grew from two offices with four staff to five offices (Singapore/ Thailand/ Malaysia/ Hong Kong & Japan) with over forty staff, eventually selling the group to AEGIS PLC in late 2005.

Youth Marketing Consultancy - Set up in 1997 to develop ‘concepts for the digital youth’. The Company provided effective solutions for integrated communications across the Asia Pacific region. Key client were (1) Ericsson – projects were undertaken to change Ericsson’s consumer perception from ‘my dad’s phone’ to ‘my phone’ for the youth segment and (2) Kahlua – integrated multi platform approach, tying on air properties with on the ground events to induce trail and sales.

Set up in 1993, I researched and developed methods of embedding plant and flower seeds into recycled handmade paper. Over 750,000 recycled packaging units were sold to Holeproof for their ‘Naturals’ range of socks and underwear. (My green moment).

Creative studio for Visual Merchandising / TVC / Film and Video Production (Melbourne & Sydney), that provided me with the flexible schedule, so I could pursue various disciplines at Art School.