Stuart Arndts Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Diving into the world of CRM, I lead the Army account’s writing and content efforts—delivering relevant experiences that support confident decision-making and drive action.• Develop and refine content strategies that define the user experience and support a variety of audience types and needs• Craft copy—including for A/B testing, audience customization, personalization, etc.—that delivers on the campaign strategy in ways specific to different audiences and journey stage• Evolved 20+ campaigns year-over-year that incorporate data learnings, shifts in technical capabilities, and brand evolution that resulted in a 20% lift in appointments made for the Army• Led shift in brand voice and messaging, and supported national rebrand in 2023• Manage Chicago writing team across multiple accounts, including writers, copy editors, and support for content strategist• Leading creative team’s adoption of AI solutions for CRM work, providing foundational process requirements, structural needs, and direction on changes to creative deliverables• Led creative push for and implementation of consumer-facing tools that have modernized and simplified the Army’s recruiter/recruiting experience• Created onboarding program and materials for writing and copy editing team to allow for a smoother/faster transitionNotable clients: U.S. Army, Peloton, TruStage

Responsible for helping organizations establish or refresh their brand through naming and positioning exercises, copy creation, on-going email communications and social strategies.• Work with clients to develop new brand names, brand positioning and concepts• Develop content strategies, site navigation and content plans• Write site and email copy, and manage consumer relationships/communications• Create social strategies and calendars for Facebook and InstagramPartners: Park West Nursery School Coop, Cultivate Labs, Weber House & Garden, Breakout Studio, Catalyst CommunicationsNotable clients: Zencity, Autism In Motion (AIM) Clinics, ENDRA Life Sciences, Mesirow Financial, Mavens, Inside Out (Dance), Forage Kitchen

Chicago, Illinois

Responsible for concepting and writing experiences that bring brand narratives and values to life—achieving business goals while providing engaging brand interactions.• Collaborate with internal team and client to define needs and distill them into actionable ideas• Lead writing efforts for: brand identity work, new brand expression systems, product campaigns, awareness and engagement, sales enablement materials, brand guidelines, and event materials• Develop copy that educates audiences, drives action, and established long-term engagement• Establish close relationships with clients by working collaboratively and iteratively• Produced work that led to new business engagements and long-term relationships• Support new business pitches, brand and product naming, and spec workNotable clients: Google, Google Cloud, Arity, Card X, CME Group, Edelman Financial Engines

Greater Chicago Area

Responsible for leading 10+ large-scale content strategies and writing efforts when they transitioned into creative execution, as well as smaller creative campaigns.• Collaborate with clients to identify content needs that help address their challenges and goals• Work with internal team to define strategic and tactical recommendations that elevate the brand and improve the user’s experience• Create and present audits, matrices, content strategies, and content calendars• Managed up to 4 writers; overseeing planning, writing and editing, and ensuring consistency• Concept and write digital, social, and video experiences for a variety of industries• Support and collaboratively integrate SEO keywords and strategies • Lead content migration and entry efforts in Sitecore as well as custom CMSs• Develop content transition support materials, including: guides, copy doc templates and style guidesNotable clients: Butterball, CareFirst, Crown Lift Trucks, CVS Caremark, General Electric, HP, Life Fitness, MasterBrand Cabinets, McKinsey, Methode Electronics, Sloan Flush Valves, TD Ameritrade, United and Wells Fargo

Greater Chicago Area

Designkitchen and Blast Radius merged in January of 2014 so my combined DK/BR responsibilities and experience is under the Blast Radius section above.

Greater Chicago Area

Responsible for creating and managing content strategy efforts for various brands, as well as supporting related creative efforts.• Work with clients and other disciplines to identify business goals and audience needs• Formalize content strategy, and draft publication and migration workflows• Develop content organization and navigation• Collaborate with creative team members to develop concepts and copy direction• Conduct keyword research, report on search engine optimization efforts, and support search engine optimization plan implementation• Clients include: Pampers, Moen, P&G Brands

Greater Chicago Area

Responsible for supporting both short- and long-term marketing and PR efforts, and helping create new awareness and engagement initiatives.• Write brochures, press releases and ads• Conduct visitor research and identifying key findings and trends• Staff special events• Lead summer intern development and training program

Ba, History

German Language Studies