Data Scientist
Current* Building and serving supervised machine learning models that predict engagement with marketing campaigns. These models have reduced marketing mail volume by 45% while maintaining a critical line of business.* Building and tuning models that are ingested into customer Lifetime Value estimation, facilitating more sustainable acquisition spending.* Facilitating cross training our analyst team on Python for analytics* Adapting frequentist AB testing practices from excel workbooks into bayesian functions available in Python for our Business Intelligence team to leverage for AB tests and multiple testing.* Segmentation of pages across several categories of personal finance content based on content similarity, affiliate earnings, and traffic to provide an overview of the editorial strength.