Business Development Director, Ad Exchange
Ad Exchange is a new media business connecting buyers and sellers in display advertising. It is a global auction maketplace which determines the optimal value for the impression. Sellers monetise unsold inventory and increase yield. Buyers target inventory by geo, category, day part, re-targeting. Responsibilities includeed:- Launched AdX in the AU marketplace- Developed new and existing partners (buyers and sellers) - Collaborated with buyers (agencies, ad networks and marketers) to achieve their marketing objectives- Collaborated with sellers (publishers, rep firms) to maximise revenues and yields- Worked with colleagues in US/UK across Technical Services, Consulting, Product Management, Finance