Stuart Davis Email and Phone Number

Manage $200MM+ budget (which has grown ten-fold since I started) and 11 marketers responsible for brand marketing, multi-channel media planning/buying and multi-cultural marketing that is the second largest driver of incremental sales, generates two-thirds of return (over $500MM in sales) of overall company marketing spend and increased sales contribution three fold since I started . • Rated “exceeds” in year-end performance review and selected to lead committees designed for future VPs.• Designed innovative media plans for TV, Search, SEO, Print, In Office, Digital and Mobile that has exceeded ROI objective every year despite a three-fold increase in competitive media spend in past three years.• Developed three Hispanic diabetes brand campaigns that are the most persuasive (to ask physician) in their class (GLP1/Basal) and have all produced highly profitable ROIs..• Led total market approach that optimizes Hispanic DTC national spend and in process of maximizing business impact at the local level from local society, employers and payer synergies.

Qualified general market diabetes (Xultophy) and developed obesity (Saxenda) brand campaign that has produced year one positive ROI and identified need for new media agency that has generated $30MM in savings via improved CPMs.

Developed three general market diabetes brand campaigns (Victoza, Levemir, NovoLog) and related messaging across all patient marketing channels that are the most persuasive (to ask physician) in their class (GLP1/Basal/Bolus), have all produced highly profitable ROIs and have generated HCP synergies via increased physician breadth and sales professional productivity.

Re-engineered IC plan, sales footprint, pricing strategy and practice development programs for Sculptra Aesthetic that doubled profitability (versus year ago) and exceed H1’12 sales objective. Left Valeant at end of my contract to pursue a more marketing driven organization.

Managed the P&L, five direct reports, three aesthetic businesses including all marketing activities for one of the top US launch priorities, Sculptra Aesthetic (+$50MM sales) which exceeded launch sales objectives. • Developed strategies/tactics for market shaping programs and all promotion activities that increased physician perception, fulfilled defined medical education objectives and produced a world class consumer advertising campaign. • Served as global lead for roll out of US campaign in 26 countries where Sculptra was marketed.• One of two selected to management team that led the $425MM dermatology business unit divestiture and was incentivized to travel with the business and lead the aesthetic business at acquirer Valeant.

Managed the P&L for business unit’s second biggest business ($300MM sales) that included the development and execution of all professional marketing activities which resulted in reversing a three year sales decline and managed five direct reports.• Developed brand’s call plan, sampling and promotional programs for 2600 sales professionals.• Designed unprecedented non-personal promotion program that optimize detailing/sampling investment.

Developed all consumer marketing strategies and tactics for company’s flagship, $1.5B brand including the development of advertising, media planning, promotion, direct and public relation efforts. Managed $100MM budget and four reports that resulted in capturing adult market share leadership.

Developed DTC plans for Xanax XR and Depo-Provera. Created a global brand development organization that maximized pre-launch brand awareness. Managed three reports. Left after Pfizer acquisition.

Created / executed plans for turning US Pharmaceutical division into a world-class marketing organization. Reported to the President of BMS’s second largest therapeutic area.

Qualified plans to grow division’s flagship brand ($220MM) into a $300MM business. Managed a $90MM budget, seven reports, new product development and consumer / physician marketing.• Devised Excedrin Migraine defense plan that grew 2000 sales and total brand profit +13% despite facing two competitive introductions that outspent brand 2 to 1. CEO identified plan as a marketing excellence example and brand team received a President’s Award.• Developed a broad range of innovative consumer marketing elements:- Created best Migraine advertising ever and highest scoring base brand advertising in past four years; - Identified new target which improved messaging efficiency +30%, sampling +40% and media +20%; • Developed a broad range of synergistic professional marketing elements:- Established brand as #1 Neurologist recommended OTC brand for Migraine (#2 among Rx and OTC) via management of 300-person contract sales force that called on 4,500 Neurologists;- Positioned brand as first line migraine therapy at three top managed care organizations.

Created the North America (NA) vision that re-launched division’s second biggest brand ($40MM) and turned the business around from -16% sales decline to +16% growth.

Developed broad range of Cover Girl, Max Factor and Oil of Olay cosmetic brand marketing elements for launch in lead global geographies of the US, UK and Japan. • Designed global sampling program that exceeded payout objective by 200%, pricing commercialization strategies and packaging for a $150MM new product that was the top item in its category.• Developed best scoring concept in cosmetic site history that increased product’s profitability 100%.• Formulated paradigm-shifting strategies to achieve improved marketplace results for new cosmetic initiatives, which was endorsed by the CEO.

Managed the national launch of OMBW ($100 MM business), which resulted in category leadership in year one and sustaining years (despite being third to market) while also exceeding profit objective by 100%.• Developed leadership share Hispanic marketing plan, Public Relations program that produced P&G’s first ever-Best Beauty Care product nomination and three pieces of business-building advertising.• Secured the only permanent body wash distribution in the club channel, which grew volume 25% per year three years after inception.• Designed the concept and entire marketing program for the national launch of a Sensitive Skin line extension to OMBW that resulted in a more than doubling of its volume objective.

Initiated self-formulated marketing strategy that surpassed first year $250M quota and obtained the firm’s second biggest client within the Human Resource (HR) System consulting group.

Developed information solutions to strategic issues facing senior management of large organizations.