Stuart Bleese Email & Phone Number

Wakefield, Gb

Wakefield, England, United Kingdom

Wakefield, England, United Kingdom

Wakefield, United Kingdom

Wakefield, United Kingdom

Wakefield, United Kingdom

Vasanta Group is the largest multi-channel distributor of business supplies and services in the UK and Ireland. Responsible for the leading the strategic planning and product marketing across the Group. Management of a £1m Product Marketing P&L through wholesale, B2B and end user markets. Includes supplier management and coordination to ensure successful delivery of both company and client objectives are met. • Personal management of a £1.1million marketing budget including full Marketing Profit and Loss Responsibility.• Delivery of Strategic Sales & Group Marketing Strategy to increase category sales.• Targeted & Segmented Customer Marketing Campaigns.• Management of Internal and External Communications.• New Product Launches and Client Relationship Management.• Market/Competitor Research and Investment Return Analysis.• Team Management and Recruitment.• Successfully led the complete rebranding of the company’s primary sales channel to position as a holistic solutions provider across multiple markets and strategies.• Increased marketing budget by £150,000 through vendor pitch opportunities from brand partners such as Samsung, Brother & 3M, whilst reducing costs by £100,000.• Completion of Customer Marketing Strategies reviews increasing product penetration and sales by 9%.• Higher sales and gross profit through new products to existing customers, extended range and competitor price analysis.• Negotiation and Management for Sponsorship of Super League’s 2013 ‘League Leaders’ Huddersfield Giants to generate greater brand awareness and PR opportunities.• Developed and led launch of new creative ‘own brand range’, working with agencies to establish brand guideline specifications, commercial vision and terms of use.• Designed, executed and managed the advertising and media campaign for Consumer Online Channel, quickly establishing brand strength and profitability within a competitive market.

Responsible for producing Strategic Marketing Plans across 3 businesses (‘Supplies Team Solutions’, ‘VOW Retail’ and ‘Caboodle’) and working with dozens of blue chip suppliers to ensure deliver sales growth targets and client partnership agreements are met. Involved the management of a £1million marketing P&L through both B2B & B2C Markets, and implemented targeted strategy through Promotions, Customer Incentives, Advertising and Sponsorship. Other responsibilities included overseeing a comprehensive range of direct mail material including catalogues and dedicated vendor support to a multi channel audience. Working with corporate and governing bodies whilst managing, incentivising and motivating a sales force of over 100.Achievements • Delivering the rebrand of ‘Supplies Team Solutions’ to strengthen company and brand values.• Rebranded and managed the development of ‘VOW Retail’ website.• Planned and executed marketing campaigns through Press, Radio and other direct advertising. • Successfully coordinating catalogues, promotions and launches for ‘Supplies Team’.• Launching products and promotions into new markets with such brands as HP and Sony.• Career development from Marketing Executive to Marketing Manager (08) to Head of Marketing (09).• Employee of the Year 2008.

Bradford

Emerald Group is the world's leading scholarly publisher of journals/books in business & management. Main responsibilities included designing and copy writing DM, Management of marketing budgets, Liaising with third party agencies, Preparing market reports, Organising conferences & events and marketing & promotions.Duties included marketing and sales of journals to the worldwide corporate, public and academic market. This was achieved through a number of marketing practices, e.g. direct mail and email marketing. Researching appropriate Conferences / Expos to manage & attend across the world (incl USA, France, Germany and India).

Ba Hons, Marketing

4 year course with an 18 month placement at Reed Business Information split between Manchester and London. Course covered a variety.

Economics