- Directed all marketing strategy, vendors and activities, managed marketing P&L, and led a team of three direct reports and four non-direct reports.- Led the development of a new website Revcanna.com, which included simplifying the user experience, developing an SEO-driven content strategy and re-platforming under one point of sale, ecommerce, and tech stack. Results: Improved monthly transactions by 300%, increased unique visitors by 200% and improved conversions by 25%, helping to increase retail sales by 30% year-over-year.- Planned, executed, and optimized end-to-end email marketing and paid media campaigns, which includes developing key messaging and content, managing databases, and creating mobile-friendly templates. Results: Drove 400% email list growth- Developed and managed a digital media and advertising strategy that drove new customer acquisition and retention. Results: Decreased spend by 80% while earning a 10x return on advertising spend (ROAs).- Created weekly reports and deep-dive marketing data analysis to derive actionable insights and make data-driven recommendations for improving marketing effectiveness. Results: Improved ROAs from 3x to 10x on all investments through recommended changes in strategy.

- Joined Innovative Care in its infancy to build a high-performing marketing function to rapid growth. Scaled business from a single urgent care location to a multi-practice health system with 12 locations. - Created a digital-first marketing strategy, spanning SEO, SEM, affiliates, programmatic, social advertising, and owned media across multiple verticals to reach and convert new patients.- Managed website portfolio and booking systems, which includes optimizing the sites for search engines and conversions, enhancing the user experience, and updating content. Grew unique visitors by 300% year-over-year and decreased bounce rate by 75%.- Owned marketing campaigns from end-to-end, from personas to creative development, media buying and measurement. Earned a 10x return on investment with cost per lead consistently decreasing. - Developed the brand identity and guidelines that differentiates the company in a crowded space.- Automated reporting and crafted marketing dashboards to ensure management team has real-time visibility into performance and ROI. - Built a team from the ground up that consists of agencies, contractors, and employees.

- Innovative Care: Developed strategy, messaging, and creative in a hyper growth period that started as a turnaround project. Stopped freelancing to join Innovative Care full-time in 2019. - Beyond Event Catering: Created launch strategy and website for new division at Buona Beef. - McGarryBowen: Supported brand strategy for Marriott, BCBSA and Jeweler's Mutual.- Blast Radius: Created detailed personas and synthesized data for Wells Fargo CCS.- Young and Rubicam Group: Responsible for research and positioning for Kenmore retention pitch.

- Led strategy on Discover Financial Services which included CLI, DPL, Student Loan/FAFSA & Discover Bank projects.

Led digital planning and activation efforts on Volkswagen:- Conducted a “Technology in Dealerships” primary research project- Launched “SmileDrive” a mobile driving application that launched at SXSW- Developed and led one of the first native advertising partnerships for VW

Oversaw digital planning on ING Direct and Toshiba - Launched Facebook Connect site for Toshiba’s tablet

- Established and built the PR department’s social media practices. This new division was instrumental in account wins including JetBlue, Planet Fitness, Fage, Timberland, Barnes & Noble and Century 21- Created new social messaging for Century 21 and reached new audiences on Facebook through their first social gaming ad buy

Freelance Brand Strategist I Offered position with client, Mullen