Responsible for the agency's creative product and culture, leading a team of 16 in-house and up to 12 external freelance designers and copywriters (and growing) to consistently deliver high-impact fundraising communications that open hearts and inspire action, while contributing to the vision and direction of Donor Republic as a member of the executive leadership team.

Leading the transformation of Donor Republic's creative offering from an in-house team of 3 designers to a bustling team of specialist copywriters, art directors and designers, delivering a full service creative offering across the spectrum of fundraising communications.

Serving clients across the full not-for-profit spectrum - from international aid to child protection, from animal welfare to cancer research, from environmental activism to educational institutions - with ultimate responsible for creative messaging strategy, fundraising proposition development, and fundraising communications. Delivering engagement, acquisition, warm donor, donor care and reactivation individual-giving campaigns across direct mail, digital and social media channels, I lead a team of six fulltime specialist fundraising copywriters and designers, expanding to up to 12 people in peak times. My approach is supporter-centric, fundraising-driven, best practice and based on authentic storytelling.

Providing business-building solutions from strategy, through creative ideation, into the written form across advertising, CRM, direct marketing, content, sales collateral and digital communications for a range of direct clients and leading communications agencies.

Heading a department of three creative teams, a designer and a senior copywriter in this CRM-specialist division of the M&CSaatchi Group, working on IAG, Commonwealth Bank, CommSec, Freedom Furniture, Lexus and St Vincent De Paul. Contract role.

Using creativity to manufacture commercial advantage for clients including Sydney Symphony, Fuji Xerox Global Services, International Fund for Animal Welfare, Stolichnaya, Angostura Bitters, Angostura Rum, Werther's Original, Guzman y Gomez, Monier, CBRE, Ingram Micro, V Australia and Bavarian Bier Cafe.

Specialist integrated direct marketing creative director working on clients such as Bonds, NSW Dept of Liquor and Gaming, Nokia, Panasonic, RSPCA, Selley’s, Three, Westpac. Contract role.

Foundation creative director at this independent Sydney integrated agency, serving clients such as SBS, Paspaley Pearls, truelocal.com.au and Alberto Culver.

Developing direct marketing and integrated campaigns for clients including Toyota and ClearView Financial Services, whilst also overseeing the agency's team of four DM copywriters.

Heading a small creative team in this specialist direct marketing offshoot of Australia's then largest creative agency, George Patts.

Establishing an in-house direct marketing offering, which grew to over $1million turnover in its first year, with key clients including: St George, Microsoft, and Compaq.

Key clients including: IBM, American Express Travel, American Express Credit Cards, Fuji Xerox Document Supplies.

Key clients including: Ford Motor Company, Ford Dealers, Prinivil (pharmaceutical) and BlockBuster.