Building out best practice, overseeing the regional Strategy team and finding new ways to bring valuable Strategic insight to our B2B Tech clients as part of MOI Global's ongoing growth plan. Following responsibility for the successful design and launch of a new business unit, currently scaling our new 'Intelligence Practice'. Working hands-on with multiple B2B technology brands as the Strategy lead for their marketing challenges.

An associate member of the Adaptomy consulting network. Connected through a common purpose, shared outcomes and a desire to make change happen.

Asked business owners to forget 'customers' - and create brand fanatics.One-on-one strategy workshops helped clients build a powerful brand experience and content strategy, to grow their business by connecting on a deeper level with their audience.

As an opportunity to broaden experience, worked with a business partner to grow and develop an award-winning B2C wellness brand, starting with a range of loose leaf herbal teas. This was an exercise in developing a strong community-focussed brand, building an avid following around it and growing a successful retail presence in a highly-competitive environment.- Performed the Head of Marketing function for the brand across the UK&I- Successfully developed a lean supply chain with… Show more As an opportunity to broaden experience, worked with a business partner to grow and develop an award-winning B2C wellness brand, starting with a range of loose leaf herbal teas. This was an exercise in developing a strong community-focussed brand, building an avid following around it and growing a successful retail presence in a highly-competitive environment.- Performed the Head of Marketing function for the brand across the UK&I- Successfully developed a lean supply chain with minimal environmental impact- Defined and refined the sales process for the business; building relationships with retailers andwholesalers Show less

Managed the marketing function of a small B2B contact centre SaaS provider, it was myresponsibility to define, plan and execute the marketing strategy for the business.Key achievements and responsibilities:- Managing two direct reports- Putting a formal brand strategy in place- Defining the marketing strategy and plan- Establishing a digital marketing technology ecosystem- Working in the senior management team to move the business forward.

Working to excite and delight our roster of B2B technology clients across both the Strategy team and the newly formed MarTech team.Key responsibilities:- Integrated digital campaign planning - Marketing proposal creation and presentation- Value proposition development and positioning- Creative & campaign brief writing- Media planning, set-up, execution and reporting – social, PPC, display, retargeting- Knowledge sharing within the business