Overseeing the management of a portfolio of campaigns and responsible for building, developing and implementing SEO and social media strategies from the ground up. A highly motivated individual who has a successful track record of making online campaigns profitable, and who also possesses accomplished SEO expertise and other related disciplines. Experience in emerging trends, best practices and in evolving strategies to continually improve a sites performance in search results. Having highly… Show more Overseeing the management of a portfolio of campaigns and responsible for building, developing and implementing SEO and social media strategies from the ground up. A highly motivated individual who has a successful track record of making online campaigns profitable, and who also possesses accomplished SEO expertise and other related disciplines. Experience in emerging trends, best practices and in evolving strategies to continually improve a sites performance in search results. Having highly technical knowledge of the industry along with an excellent strategic approach for website optimisation solutions. • Specialising in contract and ongoing website SEO project management• Develop and deliver a tailored service for client SEO solutions, strategies and best practice recommendations. • White Hat SEO with the intentions of improving my client’s search engine results.• Conduct site audits and SWOT analysis including analysis of architecture, content, links and technical obstacles• Actively researching, testing and proposing new approaches to improving search engine rankings. Including analytical reviews and detailed reporting, cross channel with focus on delivering performance, revenue and conversion for each campaign / client• Conduct keyword research, market landscape & competitor research analysis and linguistic profiling• On-page optimisation and technical implementation of appropriate changes across key website landing pages• Build internal and external links for clients in the most effective, appropriate and ethical ways.• Collaborate with the online marketing and development teams to maintain search technology best practices and to produce scalable processes that allow for delivery full search services• Advising and training clients on the basics of search engine optimisation so they can manage their own websites by providing remote controlled access support, email advice for clients.• Keep update to industry news, technologies events and literature Show less

Part of my role can be viewed as SEO Analyst where I develop interactive marketing strategies, i.e. how to help my clients achieve their business goals online. I recommend strategy for making the right choices and setting priorities among a sea of options. It’s the result of a deep understanding of my client’s business, customers, competitive landscape and business limitations. The other half of my job is web analytics where I help my client to understand, measure and analyse the success or… Show more Part of my role can be viewed as SEO Analyst where I develop interactive marketing strategies, i.e. how to help my clients achieve their business goals online. I recommend strategy for making the right choices and setting priorities among a sea of options. It’s the result of a deep understanding of my client’s business, customers, competitive landscape and business limitations. The other half of my job is web analytics where I help my client to understand, measure and analyse the success or failure of our strategies and tactics. Based on that analysis, I suggest key, actionable insights to improve results. I help clients to understand web analytics through tools like Google Analytics and WebTrends. I expand my view of “web analytics” beyond these behavioural metrics to include the experience and outcomes of customers and prospects.I cover a series of search engine optimisation techniques including: keyword research; on-page optimisation, localised search results including Google Places, link building, social media on Facebook, Twitter and LinkedIn, video or image optimisation and more. Show less

Across a 2 year period, I was working as part of a busy marketing and sales team involved in annual & quarterly tactical planning, scheduling & also delivery and improve company exposure through various media outlets. This was achieved through aggressive strategist, managing customer relationships and partnerships with various local stakeholders, including commercial and government bodies. The strategies selected helped maximise marketing spend to ensure a plan was instigated to reach the… Show more Across a 2 year period, I was working as part of a busy marketing and sales team involved in annual & quarterly tactical planning, scheduling & also delivery and improve company exposure through various media outlets. This was achieved through aggressive strategist, managing customer relationships and partnerships with various local stakeholders, including commercial and government bodies. The strategies selected helped maximise marketing spend to ensure a plan was instigated to reach the target audience. The marketing and editorial approach used was designed to highlight the key benefits in a way which the target audience can easily digest and understand.I was also responsible for organising, planning and controlling exhibitions and attending networking events for promoting the company including designing a campaign brief to develop and create a brand identity with key features and concepts for all promotional material. I designed PowerPoint pitches, mananaged project development, press releases and product launching.Through this role I was responsible for the company’s PPC and social network account management, this was tailored to link seamlessly across the company marketing network. I also developed a company interactive App to promote the business. This is the first of its kind in the industry based in the UK. Through extensive knowledge of the company and product, I was also able to assist in the structural design of steel buildings and handle customer enquiries when required. Show less

While working for The Royal Bank of Scotland, I was First point of contact for customers in one of the busiest branches in the Edinburgh City Centre. With strong interpersonal skills and account analysis – working with my customers to meet their financial needs– I was able to provide an individual service, tailored to each enquiry. This involved a great deal of research and understanding to have the best level of product comprehension possible. Through this position I completed the… Show more While working for The Royal Bank of Scotland, I was First point of contact for customers in one of the busiest branches in the Edinburgh City Centre. With strong interpersonal skills and account analysis – working with my customers to meet their financial needs– I was able to provide an individual service, tailored to each enquiry. This involved a great deal of research and understanding to have the best level of product comprehension possible. Through this position I completed the Communicating in Plain English course. This helped to develop my skills at tailoring language and tone to communicate diplomatically and effectively with customers who were in challenging situations, which sometimes involved passing on difficult information. I had to make certain that this was done in a positive way as possible to ensure the continuing cooperation of the customer. Show less

In my role at Aquatic Learning, my responsibilities included marketing and communications to promote the company philosophy and services available from the business. I liaised with the manager while designing posters, information pamphlets and company brochure to promote service – discussing various options with multiple printing houses. This role developed into contacting local media outlets to discuss advertisement features – including negotiations relating to cost and placement. This… Show more In my role at Aquatic Learning, my responsibilities included marketing and communications to promote the company philosophy and services available from the business. I liaised with the manager while designing posters, information pamphlets and company brochure to promote service – discussing various options with multiple printing houses. This role developed into contacting local media outlets to discuss advertisement features – including negotiations relating to cost and placement. This involved prioritizing as the budget for the project was limited. The role allowed me to work with a varied and complex workload. I also assisted with In-water assistance for youths (aged 5-12) developing / learning to swim. Show less

This position was undertaken as university holiday-time work. I assisted in creating marketing strategies to drive seasonal promotions in various communities. I was also had an active involvement in meetings with clients and suppliers, liaising with store managers to keep them updated and informed on decisions and analyse findings of ‘best practice’ for constructive feedback.

This job was based in Vancouver B.C. Canada. I was in Canada as part of a Bunac programme which offered university holiday work experience.This was a fantastic experience to learn about a different culture while acquiring first rate customer service skills and how to make myself a key part in the “selling point”.