I am a seasoned professional in oncology lifecycle strategy, cross-functional leadership, and commercial execution, with a track record of driving brand growth and aligning sales and marketing functions to achieve measurable business outcomes. Currently, I oversee lifecycle strategy for the Oncology Business Unit at Amgen UK, focusing on achieving brand targets, maximizing value across the product lifecycle, and building team capability to support strategic alignment for both established and launch brands.In my dual role, I lead UK strategy for pre-launch and in-line oncology brands, providing strategic direction that aligns marketing and sales efforts with commercial goals, ensuring our sales teams are fully equipped to hit their targets. I don’t just create effective strategies—I also work closely with the brand team, supporting them in building and refining strategies that are actionable and impactful in the field. I focus on coaching and developing my team to strengthen decision-making and execution, empowering brand and marketing associates to provide high-value support that drives results.With a proven track record of launching high-priority oncology treatments, revitalizing established brands, and advising global and UK clients, I have a deep understanding of the commercial landscape. I have successfully led joint working initiatives, managed cross-functional teams, and cultivated trusted relationships with key stakeholders. My expertise in the UK healthcare system and strong regulatory and compliance acumen enable me to navigate complex market dynamics and enhance access to innovative treatments. I am passionate about solving commercial challenges that advance patient care while driving value for healthcare professionals, the company, and our shareholders.