BLUMAKA is a new way to engineer, design, and manufacture foam components, primarily for the footwear industry. We do it faster, better, cleaner, greener, and cheaper than anything else on the market. Our process allows brands to dictate foam design, performance, and sustainability characteristics. Through our process, we are able to create the most sustainable foam in the market, allowing brands to develop foam parts that have up to 85% sustainable content, by volume. This is groundbreaking in our industry. Our process serves all members of the Product Development Team. It allows Designers to have design freedom with colors, graphics, materials, and textures. It allows Developers and Product Managers to control the material, combinations of materials, durometer, placement, weight, and skin thickness of their parts. It does all of this without adding extra cost.

Leadership, Coaching, Innovation

 Transformed 34-year-old slip-resistant footwear company known for cheap, poorly-constructed shoes into highly competitive and technology-led industry leader  Rebranded company to be competitive with best-in-class performance brands in product and marketing Key Accomplishments: Designed & launched 140 new styles/350 skus within 12 months after creating new product development team and moving production to A grade, ethical factories Acquired competitor SureGrip and established strategic partnerships with New Balance, Dansko, Dockers, and Johnston + Murphy, which expanded the addressable market for SFC’s products  Increased average sales price and margin Acquired complimentary brand MOZO, taking sales from $3M at acquisition to $11M in 1st year Landed coveted and long-sought Starbucks account and grew business with Whole Foods Market, Aramark, Campus Group Launched in-house brand to expand penetration into the industrial footwear sector  Introduced full range of innovations to product line for first time in company’s history, including TripGuard, SpillGuard, Zone Traction and FlexTread outsoles, Safety Shield, wear indicator, clog resistant outsole, and capsule collection Hoverlite

 Led global product development team of over 225 people handling diverse development work for all Deckers Brands: UGG, Teva, Sanuk, HOKA, Ahnu, and Koolaburra Established department vision and mission Established clear and workable strategic planKey Accomplishments: Significant and continued improvement in team dynamics and morale  On track to save up to $7M in first 12 months Targeted potential savings in excess of $50M to be achieved within 3 years Strategically reduced department head count by 10% within 120 days

 Established and led first ever innovation function at Deckers Brands Led creation of industry-leading 3D design and development group that will reduce traditional lead times by nearly 3 months and create significant resources savings Active member of brand acquisitions teamKey Accomplishments: Created and delivered Innovation Strategic Plan to CEO and Board  Identified, recommended and on-boarded the acquisition of the HOKA One One, the fastest growing running shoe brand in the United States. At acquisition the brand revenue was less than $1M and now exceeds $120M. Saved more than $65M annually by identifying and leading innovation of UGG Pure material Drove over $50M in annual revenue with UGG Pure and other key innovations

 Established MOZO, Inc., a new brand concept in footwear for the culinary services industry Pioneered the use of celebrity chef collaborations for footwear design Developed innovative manufacturing methods and used groundbreaking imagery to transition away from “black shoe” design common in this category Decreased time-to-market for new styles from 18 months to 2–3 months Established sales team and hired designers, customer service, and operations marketing managers

 Elected from Board of Trustees to lead non-profit private school with 2 campuses - K-12 and 4-year college, in 2 states Transformed school operations and identity by rebranding, remarketing, and establishing a unified vision across all business functions Achieved largest enrollment increase in 10 years on K-12 campus Led 9 direct reports and 550 employees across 2 campuses, 150 buildings, and 1,200 students Managed $48M budget and grew endowment from $300 to $750M Managed capital project expenditures averaging $10M annually; raised funds for and built $24M college athletic center, which was selected to host nationally-sanctioned swimming events

 Recruited talent and led start-up venture to implement SKYDEX cushioning technology, used today in footwear, helmets, and boat decking; customers included NIKE, Schutt, and the U.S. military Grew business from $0 to $4M in 4 years, despite high cost of technology relative to competitors Utilized cutting-edge 3D printing to reduce cost of prototyping and spur product development Led fundraising efforts for private equity participation, securing more than $5M

 Licensed first-of-its-kind lighted shoe technology to LA Gear