Stuart Macpherson Email and Phone Number
Stuart Macpherson work email
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Stuart Macpherson personal email
I am a senior marketer with 15 years’ experience across a range of industries, brands and regions, leading cross functional teams on both agency- and client-side projects, including over 6 years working on luxury brands at the LVMH Group.Over this time I have built an all-round digital skillset and tech capability, with strong expertise in Direct-to-Consumer marketing including eCommerce, conversion rate optimisation, lead generation, customer journeys, CRM & marketing automation (Salesforce, Pardot, Hubspot and Marketo), paid search and SEO, and understanding their contribution to full integrated digital campaigns.
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Senior Ecommerce Manager At The Glenmorangie CompanyLvmh Aug 2021 - PresentParis, Fr
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Crm & Ecommerce Manager At The Glenmorangie CompanyLvmh Nov 2016 - Aug 2021Paris, FrWorking on both single malt whisky brands within the LVMH portfolio, Glenmorangie and Ardbeg, it is my responsibility to provide ongoing strategic direction and digital capability in the implementation of CRM and email marketing activities, building customer journeys and automation workflows in Salesforce with the aim of increasing brand advocacy and customer engagement. I also manage all eCommerce programs, with a focus on optimising onsite conversions and increasing online sales.
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Digital MarketerWhitespace Feb 2015 - Sep 2016Edinburgh, GbIn this role I worked with a wide range of clients from e-commerce to Scottish Government and third sector to financial services in the planning & implementation of effective integrated digital marketing strategies, including use of paid search, social media advertising, email marketing and marketing automation (Marketo & Pardot). A key part of my role in all campaigns was KPI & objective setting to ensure ROI and effectiveness and providing analysis, insight & recommendations for improvement across digital channels & campaigns.Selected clients include the Scottish Government, RAC, Aegon, Mary's Meals, Oxfam and Highland Spring. -
Marketing ConsultantTen30 Jan 2015 - Jan 2016Hunter Kingsley (previously ten30) is an award-winning luxury fashion label based in Glasgow, Scotland. Their made to measure and made to order range uses only the finest hand woven, artisanal cloth, all locally sourced and always made in the UK.I joined ten30 in January 2015 in an advisory role to provide guidance on website design, SEO, Google Analytics, digital PR, social media, email marketing, content marketing and overall strategy direction.ten30's Founder Alan Moore was the winner of the Best New Scottish Designer at the Scottish Variety Awards in 2011, and has worked with the likes of Johnnie Walker, House of Fraser and the Caledonian Sleeper train service, where he designed and created their new staff uniforms in 2015/16.
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Digital Marketing StrategistLion & Lion Digital Agency Apr 2014 - Dec 2014Kuala Lumpur, MyLion&Lion is a global digital marketing agency with a focus on measurable ROI-based online marketing campaigns.In this role, I took a lead on designing and executing digital marketing strategies for L'Oreal, the world's largest cosmetics and beauty company. Under the L'Oreal umbrella, I worked on campaigns for the likes of L'Oreal Paris, Maybelline, Lancome and Ralph Lauren. It was my job to develop a digital strategy for individual campaigns, liaise with L'Oreal on a regular basis, and ensure internal alignment on all tasks as they related to the campaign strategy to ensure smooth execution.Other selected Lion&Lion clients include Adidas, BMW, Axa and IKEA. -
Digital Marketing ManagerGlobal Vision International (Gvi) Jan 2009 - Apr 2014Exeter, GbGVI is an award-winning volunteer travel organisation, running high quality and high impact conservation and community development programs worldwide.In this role I was responsible for overseeing all digital marketing operations and managing and driving awareness of the GVI brand across multiple social media channels and advertising platforms through a coordinated content marketing strategy.During this time, I directed the launch of GVI Live, a unique social media content project that showcases GVI’s field work from around the world in real-time. I was responsible for the ongoing training and coordination of staff in 13 countries worldwide for the content project. -
Marketing ConsultantUbuntu Bikes Mar 2012 - Nov 2012Ubuntu Bikes is a social enterprise based in South Africa that creates customised bicycles and cycle accessories by using the skills and talent of local artists. I conducted extensive keyword research for SEO and website purposes; assisted in website development to maximize optimisation; and, was consulted on social media, its application to the business and integration into the overall business plan.
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Marketing InternFrame Jul 2008 - Aug 2008Glasgow, Glasgow City, GbI was brought into Frame on a short term internship to provide support to account directors on a new tourist handbook commissioned by Scotland's national tourism organisation, Visit Scotland. I researched materials and content for the publication, and identified contacts from all over Scotland that were included in the final edition.
Stuart Macpherson Skills
Stuart Macpherson Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
University Of StrathclydeMarketing
Frequently Asked Questions about Stuart Macpherson
What company does Stuart Macpherson work for?
Stuart Macpherson works for Lvmh
What is Stuart Macpherson's role at the current company?
Stuart Macpherson's current role is Senior eCommerce Manager at The Glenmorangie Company.
What is Stuart Macpherson's email address?
Stuart Macpherson's email address is s2****@****msn.com
What schools did Stuart Macpherson attend?
Stuart Macpherson attended Marketing Week Mini Mba With Mark Ritson, University Of Strathclyde.
What are some of Stuart Macpherson's interests?
Stuart Macpherson has interest in Economic Empowerment, Civil Rights And Social Action, Environment, Science And Technology, Human Rights.
What skills is Stuart Macpherson known for?
Stuart Macpherson has skills like Digital Marketing, Online Marketing, Social Media Marketing, Seo, Social Media, Marketing Communications, Online Advertising, Marketing Strategy, Advertising, Google Analytics, Marketing, Digital Strategy.
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