Stuart Macpherson Email & Phone Number

Paris, Fr

Paris, Fr

Working on both single malt whisky brands within the LVMH portfolio, Glenmorangie and Ardbeg, it is my responsibility to provide ongoing strategic direction and digital capability in the implementation of CRM and email marketing activities, building customer journeys and automation workflows in Salesforce with the aim of increasing brand advocacy and customer engagement. I also manage all eCommerce programs, with a focus on optimising onsite conversions and increasing online sales.

Edinburgh, Gb

In this role I worked with a wide range of clients from e-commerce to Scottish Government and third sector to financial services in the planning & implementation of effective integrated digital marketing strategies, including use of paid search, social media advertising, email marketing and marketing automation (Marketo & Pardot). A key part of my role in all campaigns was KPI & objective setting to ensure ROI and effectiveness and providing analysis, insight & recommendations for improvement across digital channels & campaigns.Selected clients include the Scottish Government, RAC, Aegon, Mary's Meals, Oxfam and Highland Spring.

Hunter Kingsley (previously ten30) is an award-winning luxury fashion label based in Glasgow, Scotland. Their made to measure and made to order range uses only the finest hand woven, artisanal cloth, all locally sourced and always made in the UK.I joined ten30 in January 2015 in an advisory role to provide guidance on website design, SEO, Google Analytics, digital PR, social media, email marketing, content marketing and overall strategy direction.ten30's Founder Alan Moore was the winner of the Best New Scottish Designer at the Scottish Variety Awards in 2011, and has worked with the likes of Johnnie Walker, House of Fraser and the Caledonian Sleeper train service, where he designed and created their new staff uniforms in 2015/16.

Kuala Lumpur, My

Lion&Lion is a global digital marketing agency with a focus on measurable ROI-based online marketing campaigns.In this role, I took a lead on designing and executing digital marketing strategies for L'Oreal, the world's largest cosmetics and beauty company. Under the L'Oreal umbrella, I worked on campaigns for the likes of L'Oreal Paris, Maybelline, Lancome and Ralph Lauren. It was my job to develop a digital strategy for individual campaigns, liaise with L'Oreal on a regular basis, and ensure internal alignment on all tasks as they related to the campaign strategy to ensure smooth execution.Other selected Lion&Lion clients include Adidas, BMW, Axa and IKEA.

Exeter, Gb

GVI is an award-winning volunteer travel organisation, running high quality and high impact conservation and community development programs worldwide.In this role I was responsible for overseeing all digital marketing operations and managing and driving awareness of the GVI brand across multiple social media channels and advertising platforms through a coordinated content marketing strategy.During this time, I directed the launch of GVI Live, a unique social media content project that showcases GVI’s field work from around the world in real-time. I was responsible for the ongoing training and coordination of staff in 13 countries worldwide for the content project.

Ubuntu Bikes is a social enterprise based in South Africa that creates customised bicycles and cycle accessories by using the skills and talent of local artists. I conducted extensive keyword research for SEO and website purposes; assisted in website development to maximize optimisation; and, was consulted on social media, its application to the business and integration into the overall business plan.

Glasgow, Glasgow City, Gb

I was brought into Frame on a short term internship to provide support to account directors on a new tourist handbook commissioned by Scotland's national tourism organisation, Visit Scotland. I researched materials and content for the publication, and identified contacts from all over Scotland that were included in the final edition.

Mini Mba In Marketing, Marketing

Ba Hons, Marketing