Head Of Marketing
CurrentSQA is the national awarding body in Scotland and also works throughout the UK and internationally. I plan, develop and deliver integrated marketing strategies that support the achievement of SQA’s corporate and commercial objectives, drive stakeholder engagement, improve customer experience and build SQA’s reputation as a leading public body.• Lead department of over 25 across marketing disciplines including Strategy and Insight, Customer Marketing and Digital, ensuring agile and innovative approach to delivery• Provide marketing support for all SQA centres (2,200) directly and indirectly to teachers (23,000) and learners (280,000) around the world• Responsible for budget for marketing strategies, brand and positioning, commercial campaigns and digital activity covering educational products and services across school, college and vocational sectors, working closely with business development colleagues to meet revenue targets • Use data, insight and market intelligence to create products and services that drive the customer experience • Comply with regulatory and legislative requirements such as GDPR, Advertising Standards, Data Protection, Accessibility, ensuring best practice delivery• Provide multichannel marketing and communications services and technologies ensuring resilient delivery – e.g. websites and apps supporting over 3 million visitors per year/7.4 million visits• Drive innovation and adoption of new technologies and working methods e.g. use of generative AI and machine learning to enhance digital question paper service• Foster collaborative and inclusive culture to deliver first class results
