Stuart Mclaren Email and Phone Number

I am an experienced and innovative marketing leader with track record of delivering customer-focused, insight-driven marketing, brand and digital strategies and delivering transformational change. First class strategic, creative, problem solving and leadership skills. Range of experience across public and private sectors including education, media, utilities and tourism. Proven ability to build teams, develop relationships and gain consensus among diverse stakeholders. Passionate about developing and motivating teams and individuals to achieve and grow.Achievements• Winner of Digital Strategy Gold Award at Marketing Society Awards 2024 for 'How SQA helped learners get exam ready'• Developed brand strategies for SQA’s transition to Qualifications Scotland and for rollout of the next generation of Higher National (HN) qualifications• Supported achievement of commercial targets of £50 million across Scotland, UK and international• Increased brand awareness year on year in 17 target geographic markets evidenced by qualitative and quantitative research, collaborating with strategic partners to maximise effectiveness• Designed and implemented communications directorate restructure in 2022, creating an in-house agency model to bolster communications resource and meet growing needs of organisation, while saving costs.SpecialtiesPlanning, development and implementation of multichannel marketing strategiesDigital MarketingDigital Programme Management and Agile Product DevelopmentDigital TransformationContent Management SystemsWeb Content ManagementContent Development and OptimisationWeb Development (HTML 5, CSS 3, Javascript)Digital AnalyticsInformation ArchitectureSocial MediaUser research (UX)Customer ExperienceSupplier management / procurementTeam Leadership