Business Development Manager
Kempton House, Grantham
Working as a Business Development Manager for Clever Lending, after being head hunted from the core business to help develop and build the Clever Lending brand within the market place, with a view to becoming a market leader within the industry. Clever Lending are a master broker providing second charge, commercial and bridging loans to assist intermediaries to find suitable borrowing for clients. • Build a brand from a newly created business, by introducing contact strategy to gain an interest in our product offering. This was to be built upon our USP’s and our experiences from our business partners.• Tasked as an individual to look at developing additional lines of revenue differing from the standard broker relationships. To complete this assignment I carried out initial market research, created a contact strategy, development of marketing material, and completed a comprehensive business plan . This was delivered to the businesses directors before being implemented in its own right, which we will able to diversify our business in terms of referrals. Additional business income from this diversification is estimated around £2m+ per year.• Introduce and build long standing referral relationships within our core business of working with brokers. This is completed by engaging by telephone, email and face to face and discussing the opportunities we can offer to the broker market to ensure their customers receive the best possible lending options.• Work to increase the share of the market to a 10-15 % market share by 2016, by streamlining our processes and the products we offer.