In my role at JackRabbit, I oversee the entire Direct-to-Consumer (DTC) digital ecosystem, including paid media, organic social media, content strategy, website management, affiliate partnerships, and rewards/loyalty programs. I also manage digital relationships with key retail locations to ensure brand consistency and optimize online visibility.My responsibilities center on driving scalable growth and engagement through targeted campaigns, comprehensive digital strategy, and customer-centric experiences, while continuously improving performance through data-driven analysis and strategic insights.

DTC Start-up co-founded by Antoni Porowski and Jonathan Van Ness from Netflix's "Queer Eye"In my role at Yummers, I was responsible for leading paid media marketing and driving overall growth strategy across various digital channels. My core responsibilities included paid media management and optimization, ad creative and messaging development, affiliate marketing, and cross-team collaboration with operations, finance, and brand teams to define and achieve business results. I also enjoyed the fun part—looking at plenty of dog pics and videos.I managed hands-on media buying, strategy, and optimization across Meta (Facebook and Instagram), TikTok, Google, Spotify, Pinterest, and affiliate marketing channels, ensuring each platform contributed to scalable growth and performance optimization.

As Director of Growth at Eboost Consulting, I directly managed key clients, including Celebrity Cruises, The Museum of Modern Art, Shopmonkey (B2B SaaS), Craftjack, and emerging DTC and sustainable brands. In this role, I also led a team of account strategists, ensuring the successful execution of cross-channel strategies while driving client satisfaction and growth.I was responsible for the growth and development of the account strategy team, setting and refining processes to ensure efficiency, and managing employee P&L. I analyzed data to inform cross-channel strategies across all agency accounts. Additionally, I contributed to agency business development by creating marketing collateral, including one-sheets, capabilities decks, and other prospect-facing materials.

As a Senior Account Strategist, I directly manage client relationships and am the main point of contact for clients. I’m responsible for setting and managing strategy, in collaboration with clients, and overseeing all projects, media buying, and relationships internally to accomplish and exceed goals. As a senior member of the strategy team, I work with some of Eboost's largest and/or most important accounts, leading the team with in-depth experience and knowledge of our services.

At Eboost Consulting, I delivered first-in-class Account Strategy and Media Buying services to our clients. Supported clients were distributed across a variety of businesses, including eCommerce/D2C and B2B Lead Generation clients. I also worked as a Marketing Manager for the agency, working directly with key stakeholders on various tactics and strategies to market Eboost and generate client leads. As Marketing Manager, my most significant initiative to date was directly managing and leading a re-brand for the agency, including updating all client-facing documentation and a web design overhaul.In addition to the account and marketing duties, I was also a media buyer managing over $75k in monthly spend across 3 clients.

MedTech Startup with Pet focus // Vetted PetCare is an in-home veterinary practice revolutionizing the way that pets receive medical and wellness care. As part of the Vetted PetCare marketing team, I was responsible for growth, acquisition, and brand management in paid and organic social channels. Revenue generation tactics that I directly managed include content marketing, direct response ads, retargeting ads, lead generation, employee recruitment ads, and building social media marketing funnels.

Petco is the nation’s second-largest pet retailer with over 1400 locations and an expansive digital footprint. After working as the social media lead for PetCoach for 6 months, I was promoted to the organic social media lead for the Petco brand channels. During my time managing Petco organic social media, I was responsible for brand voice, organic social strategy, social media content, and execution on all owned social media channels.

PetCoach is a digital services platform that engages pet parents at the most critical and significant entry point in their pet’s life: healthcare. Offering telemedicine consultations, free answers from veterinary experts on PetCoach's forum, a wide variety of informative content based on pet health concerns, and interactive social media offerings. As the Social Media + Content Manager for PetCoach, I was responsible for social media strategy, content planning, optimization, and reporting.

Cuteness.com is a website for pet lovers with 4M monthly visitors and the #3 ComScore in the Pets & Animals category. As part of the editorial team, I was responsible for content brainstorming and creation at every level: article, image, video. While at Cuteness.com I created and implemented the social media strategy for brand awareness and web traffic based on: A/B testing, data sources, and community trends. I also managed the budget for the paid strategy to increase web traffic and increase fans/followers across social media. Additionally, I produced, directed, and appeared in monthly Facebook Live videos. To increase Cuteness.com's footprint and market share I managed and created relationships with business partners and internet properties.

During this time, Cuteness was rebranded from a community first site for pet owners to a content-first site for pet owners and animal lovers. I directly contributed to the branding revision process, growth strategy and development, social media and digital growth, and editorial initiatives and campaigns. I was promoted to Social Media Manager for Cuteness April 2017.

During my time as a Marketing Coordinator at Leaf Group for Cuteness.com, I was an essential member of a small team that helped propel this property from a small, niche website within the company's internal incubator to an immensely valuable property. Due to my direct contributions to the growth of Cuteness, I was promoted to Senior Social Media Specialist in July 2016 and Cuteness was selected from the company's internal incubator to be fully developed by Leaf Group (then, Demand Media).

I joined Cuteness while it was part of Leaf Group's (then known as Demand Media) incubator for start-up websites and apps. Due to a successful social strategy that directly contributed to the site's growth, I was promoted from Intern to Marketing Coordinator in only two months.

PawPack is a monthly subscription box for pet lovers with a focus on sustainability and health.PawPack has since been acquired by PetGiftBox.During my time at PawPack, I developed the brand’s content and social strategy, voice, and KPIs. Additionally, I managed, reported on, and analyzed an extensive influencer network of over 200 Instagram influencers.

PHRC is a collection of four specialized physical therapy offices with an award-winning blog.During my time at PHRC, I co-founded the company's social media team to increase its online presence. As a result, online referrals were consistently the #1 channel that new patients found PHRC. Additionally, I managed digital retargeting practices, increasing customer retention.

While at Bostwick Law, I worked closely with world-renowned First Amendment Trial & Appellate attorney, Gary Bostwick, Esq.Duties included:- Proofreading documents- Drafting correspondence- Filing documents with local and state courts- Maintaining confidential multi-media files and documents- Legal research

While at Bostwick & Jassy, I worked closely with world renowned First Amendment Trial & Appellate attorney, Gary Bostwick, Esq.Duties included:- Proofreading documents- Drafting correspondence- Filing documents with local and state courts- Maintaining confidential multi-media files and documents- Legal research

After consistently receiving the highest marks in Linguistic Anthropology courses, I began tutoring students part-time. During 1:1 tutoring sessions, I covered both general concepts of Linguistic Anthropology as well as specific languages and cultures.