• Lead branding, marketing, and public relations for WAMU 88.5, Washington, D.C.’s NPR affiliate.• Oversee membership initiatives, including development and execution of fundraising plans using data and content-driven strategies.• Create and execute campaigns across on-air, email, social, print, and other digital channels.• Manage an in-house team of marketing, membership, public relations, social media, events, donor relations, and gift-processing professionals as well as numerous vendor relationships.

• Oversees communications, public affairs, and strategic marketing direction supporting the university’s highest priorities, including the public launch of a science and technology fundraising campaign that raised over $250,000,000 in its first two years.• Supervises a hybrid team responsible for collaborating with internal and external partners to craft marketing plans and represent the needs of 245,000 alumni, donors, and parents.• Defines and leads unified marketing messages for all engagement and fundraising objectives across email, print, social media, and direct response, including a 38% year-over-year increase in Giving Tuesday donors.• Manages relationships with schools, academic units, and alumni programs.• Promoted from Senior Director to Executive Director in 2022.

• Shaped digital identities and communications programs by defining organizations’ objectives, audiences, and marketing direction. Clients included the Smithsonian, United Way, and World Wildlife Fund, with work resulting in over $1,150,000 in additional project or retainer agreements.• Developed the strategic framework and creative foundation for Howard University’s alumni giving program, which increased fundraising revenue by 71% year-over-year.• Created an analytics-based peer-to-peer fundraising campaign for the Prostate Cancer Foundation, resulting in a 16% conversion rate of email subscribers into individual fundraisers and an average revenue increase of $1000 per fundraiser.• Promoted from Senior Strategist to Strategy Director in 2016.Clients: World Wildlife Fund. Smithsonian Institution. Internet Society. Howard University. Hillel. Booz Allen Hamilton. Prostate Cancer Foundation. Acquia. Be The Match. Clearwater Aquarium. The Ohio State University. Reckitt Benckiser.

• Managed a department responsible for pitching, planning, and executing brand strategy, creative briefs, and marketing campaigns for clients in commercial, government, and nonprofit sectors.• Led brand relaunch and website redesign teams tasked with achieving client goals and agency growth objectives, including the acquisition of over $200,000 of additional business.• Conceived, wrote, and produced internal media campaigns, which increased website traffic by 75%.Clients: José Andrés' ThinkFoodGroup. PRZMan. Chop't Creative Salad Company. MBO Partners. Ronald Reagan Building and International Trade Center. Cava Mezze Grill. Qatar Foundation International. Madison Investments.

• Analyzed NPS data to categorize lagging product segments and customers that resulted in potential sales increases of over $1,000,000.• Crafted research-based diesel pricing models and evaluated the natural gas market to shape future purchasing decisions and significantly decrease shipping and production costs.

• Developed patent-pending brand valuation and brand architecture tools used during new product development processes.• Analyzed the color communications competitive landscape to form 2013 marketing plans.

• Produced digital, broadcast, and print advertisements with $1,000,000+ budgets for clients such as Verizon Wireless, Nikon, and MasterCard, garnering numerous awards including a Cannes Lion.• Developed Nikon's inaugural Wired Magazine iPad campaign, which was selected to be the primary feature inside the magazine's digital edition.• Gained over 1,000,000 Facebook likes for Kohl’s through the second-highest banner conversion rates in AOL history.• Managed brand positioning, interactive content, press, and logistics for Ride with the 40’s motorcyclists, support staff, and media crew as the campaign traveled through 11 cities in honor of September 11 and Flight 93.Clients: MasterCard. Nikon. Ad Council. Verizon Wireless. Weight Watchers. United States Army. Kohl’s Department Stores. InterContinental Hotel Group. Nature Valley. Nestlé Waters. Betty Crocker. Golden Grahams. Chicco. Avis. Acuvue. lululemon. I Can't Believe It's Not Butter!Awards:2011 Nikon D7000 Campaign, 41st Creativity Annual Awards - Honorable Mention2011 Chicco Times Square, Mediapost - Digital Out of Home Award2010 Golden Grant, Cannes Lions - Cyber Lion - Bronze2010 Priceless Picks, NYF International Advertising Awards-- Integrated Media - Financial Services - Silver-- Avant-Garde - Interactive Tools - Bronze-- Digital and Consumer - Use of Mobile - Finalist-- TV/Cinema - Confections/Snacks - Finalist2010 Priceless Picks, DA&D - Mobile Applications - In-Book2010 Nestlé Born Better, 40th Creativity Annual Awards - Gold2009 Priceless Picks, One Show - Mobile - Finalist2009 Nestlé Born Better, Pixel Awards - Green - Nominee2009 Nestlé Born Better, 39th Creativity Annual Awards - Honorable Mention2009 Nestlé Born Better, Davey Awards - Food & Beverage - Gold2009 Nestlé Born Better, The FWA - Site of the Day2009 Betty Crocker "What is Love", AdWeek - Ad of the Day