Stuart Sheldon

Stuart Sheldon Email and Phone Number

Executive Director - Marketing @ Kennesaw State University
Atlanta, GA, US
Stuart Sheldon's Location
Atlanta, Georgia, United States, United States
About Stuart Sheldon

I am a proven values-driven leader, with passion for sustainable cultures, cutting edge marketing innovation, building brands, strategic thinking, and creativity across a diverse array of roles, projects and both corporate and agency environments. I understand the critical power of action and example, motivating and inspiring others to deliver results. I combine polished, candid communication skills, finding simple solutions to complex problems, and strategic thinking. I see through clutter to find a team-first approach and am knowledgeable across industries that include food, beverage, consumer packaged goods, telecom, technology, and not-for-profits.Specialties: Build Brands, Lead high-performing teams, Innovation, Digital/Social Media, Strategic planning, Marketing strategy, Responsible risk-taking.Through my work with Air-Clenz, I'm named on five patents and pending patent applications. Our patents deliver innovative solutions to capture and clean indoor air that address inherent design flaws in residential and commercial HVAC systems in aircraft, trains, buses, offices, call centers, classrooms, etc.At Escalate, I led the creation of the trademarked Marketing Mix Prioritizer, which quantitatively showed the relative effectiveness of 30+ Integrated Marketing Communication channels/tactics based on customized product/service category, target consumer group, desired objective, etc.

Stuart Sheldon's Current Company Details
Kennesaw State University

Kennesaw State University

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Executive Director - Marketing
Atlanta, GA, US
Stuart Sheldon Work Experience Details
  • Kennesaw State University
    Executive Director - Marketing
    Kennesaw State University
    Atlanta, Ga, Us
  • Kingdom Journey
    Founder & Lay Leader
    Kingdom Journey May 2024 - Present
    Atlanta , Ga, Us
    Launched Kingdom Journey as a legally incorporated 501(c)3 nonprofit ministry. I also wrote a business plan, led development of a comprehensive brand story and visual identity system, launched a website and social media accounts. I also initiated expansion conversations with 20+ churches, groups of churches (Catholic archdiocese, Methodist conferences, etc.), and several Christian high schools.The ministry brings together 9th & 10th graders and their parents in a two-year experience that includes group study of the Bible, related subjects such as the Crusades, modern Israel/Middle East and a pilgrimage to the Holy Land. Hopefully these youngsters better know the unconditional love of Christ and finish high school and go on with their lives with a stronger faith. To date, almost 500 teens and parents have spent 800+ days together, talking about the Bible and its impact on their lives.
  • Jetfuel Studio
    Executive Vice President - Strategy
    Jetfuel Studio Aug 2018 - May 2024
    New York, New York, Us
    A senior leader of a boutique marketing services agency with four core competencies: Content, Social/Digital, Experiential, & Field marketing. Client verticals: Beverage (Alcoholic & Non), Food, Imaging, Restaurant, Healthcare/Wellness, and more. Results include:• Grew new business pipeline dollar value by 50%• 3X Eventex winner (Strategy, U.S. Region); Ex Award winner (Mobile Tour)• Successfully delivered new concept launch marketing plan for a multi-national restaurant chain• Developed grassroots wellness pilot program for under-served communities, sponsored by 4 multinational corporations• Developed agency communication and marketing plan
  • Air-Clenz Systems
    Chief Executive Officer
    Air-Clenz Systems Jan 2021 - Dec 2023
    Excited to lead Air-Clenz Systems - a company with proprietary, patent-pending technology to capture, contain, and clean pathogens, etc. from exhaled air within seconds. • Generate 100+ sales leads • Deliver one licensee and three non-disclosure agreements to date• Secure three US patents, 30+ additional US and foreign patents pending • Create brand visual identity system • Lead development of integrated marketing plan • Consumer Electronics Show 2022 - Showstopper "Innovation" Award • Selected Presenter - Indoor Air 2022 global conference • Invited Attendee - 2022 National Indoor Air Quality Summit hosted by Johns Hopkins University Bloomberg School of Public Health
  • Connectus Marketing
    Founder & Ceo
    Connectus Marketing Jan 2017 - Aug 2018
    Founded consultancy that works across business planning and general management, brand marketing, and innovation in a culture of integrity, accountability, collaboration and focus on results. Client verticals: Marketing services agencies, Research & insights, OOH & POP reporting automation, Food, Beverage, Personal Care, & Not-for-Profits.• Fractional CEO of a new product launch in the healthcare consumer goods (non-Rx) vertical.• Developed a new Customer Experience (CX) strategy for a healthcare client across all connection points that delivers a conversion rate 45 points higher than goal and best in class among dozens of peer organizations.• Re-engineered Retail strategy for a not-for-profit client that includes industry analysis, enhancements to existing operations, real estate strategy and more to enable Board-level strategic decisions.• Led strategic planning initiatives for multiple private and public sector clients,
  • Mosaic Sales Solutions (Mosaic Xm)
    Vice President - Strategy & Ideation
    Mosaic Sales Solutions (Mosaic Xm) Sep 2015 - Dec 2016
    Chicago, Illinois, Us
    In my role as Vice President - Strategy & Ideation at Mosaic Sales Solutions, I led a cross-functional team to develop a new agency service offering, projected to deliver $20M+ annual revenue within three years. Additionally, I successfully led the team who won the first significant Mosaic assignment with Coca-Cola in the U.S., and I advised on the successful pitch to be the exclusive Experiential agency for Coca-Cola Canada.
  • Escalate
    Partner & Chief Advocacy Officer (Cmo)
    Escalate Feb 2008 - Sep 2015
    New York, Ny, Us
    Partner & Chief Advocacy Officer (Chief Marketing Officer) Escalate was an award-winning marketing agency focused on Experiential & Word-Of-Mouth (including Social Media). My partners and I sold Escalate to Mosaic/ACOSTA in September, 2015. Representative clients: Coca-Cola, Cox Communications, metroPCS, Pinnacle Foods, Sabra Dipping, The TRUTH Campaign, etc.• Executive Leadership team member• Key role in growing revenue from $8 million through $22 million• Drive strategic planning for the agency and for three enterprise-level client relationships• Lead award-winning WOM practice, including launch of Digital/Social Media team. Led team across social channel work, digital asset development and web site development across >60% of overall agency revenue• Lead agency marketing efforts including public speaking, blog posts/articles, white papers, award entries, etc.• Envision and launch the Marketing Mix PrioritizerSM, a proprietary marketing effectiveness database• Envision, design & oversee successful employee engagement and learning programs
  • The Coca-Cola Company
    Director - Brand Activation
    The Coca-Cola Company Nov 2004 - Dec 2007
    Atlanta, Ga, Us
    Led a team of eight responsible for 60+ integrated marketing programs per year. Examples: Olympics, NCAA March Madness, My Coke Rewards, Holiday, etc.• Oversaw project budgets totaling over $30M annually• Pioneered CCNA WOM strategy, pilots & business planning integration model• Core team member on the design of MyCokeRewards.com, largest digital loyalty program in the U.S. (10MM+ members). Developed strategic recommendation that the site be an “Owned Media” asset and two-way dialog environment vs. just a transnational loyalty site.• Designed and managed monthly department + senior management process to streamline alignment and approvals. Annually saved est. $250,000+ from reduced rework, rush changes, etc.• 2006 Coca-Cola North America “Big, Bold & Inspiring” winner
  • The Coca-Cola Company
    Senior Brand Manager Coca-Cola
    The Coca-Cola Company Apr 2003 - Nov 2004
    Atlanta, Ga, Us
    One of four senior brand managers on $1 billion U.S. business. Focused on Vanilla Coke, Cherry Coke & caffeine-free Coca-Cola brands plus entertainment assets (American Idol, Shark Tale, etc.) • Envisioned, designed and delivered first 100% Word of Mouth Marketing program in Coca-Cola system history.• Drove $10 million above plan revenue, 7:1+ return on investment and dramatic brand equity/health increases through WOM program. Included use of SMS as a communication and promotion platform to where we could generate 20k+ consumer responses in minutes.• Championed and delivered first-ever American Idol integrated marketing program. One of 40 best product integrations of all time.• Member of The Coca-Cola Company CEO’s North America Division Roundtable.
  • The Coca-Cola Company
    Senior Brand Manager - Mello Yello
    The Coca-Cola Company Feb 2001 - Apr 2003
    Atlanta, Ga, Us
    Galvanized the U.S. Coca-Cola system behind re-launch of re-positioned citrus soft drink to grow volume from 30M cases to over 60M.• Earned Coca-Cola North America Division President’s Award for total system leadership, successful integrated marketing campaign and significantly above plan business results.• First carbonated beverage marketer to win two consecutive national EFFIE awards.• Launched one of the first brand web sites to focus on User Generated Content; drove ten times the engagement of site by Mt. Dew, which outsold Mello Yello 17:1. • Launched “Fridge Pack” 12-pack can carton. Strong results led to national expansion by the Coca-Cola system and later use by all other major beverage manufacturers.• Led senior-level, long-term Citrus Strategy team (CCNA President, CMO, senior executives from the three largest U.S. Bottlers, etc.).
  • The Coca-Cola Company
    Brand Development Manager - S.E. Region
    The Coca-Cola Company Aug 1999 - Feb 2001
    Atlanta, Ga, Us
    Drove business improvement across carbonated soft drink brand portfolio in 10% of U.S. Piloted limited-edition 8 oz. Holiday Cans, later a national program and now a national, price premium package.Developed “model market” approach to brand building for regional brands.

Stuart Sheldon Skills

Integrated Marketing Marketing Strategy Brand Management Strategy Marketing Communications Marketing Relationship Marketing Strategic Planning Management Leadership Brand Development Customer Insight Marketing Management Advertising Brand Architecture Business Development Social Media Marketing Cross Functional Team Leadership Mobile Marketing Creative Direction Sponsorship Digital Marketing Entrepreneurship Business Planning Brand Awareness Interactive Marketing Promotions Strategic Thinking Marketing Research Product Development Word Of Mouth Marketing Public Speaking Key Account Management Brand Implementation Direct Marketing Brand Equity Executive Management Organizational Leadership Experiential Marketing Performance Measurement Creative Problem Solving Advisory Boards Product Innovation Digital Strategy Market Research Brand Communication Innovation Product Launches Creative Branding Beverage Marketing

Stuart Sheldon Education Details

  • Washington And Lee University
    Washington And Lee University
    Journalism

Frequently Asked Questions about Stuart Sheldon

What company does Stuart Sheldon work for?

Stuart Sheldon works for Kennesaw State University

What is Stuart Sheldon's role at the current company?

Stuart Sheldon's current role is Executive Director - Marketing.

What is Stuart Sheldon's email address?

Stuart Sheldon's email address is st****@****ail.com

What is Stuart Sheldon's direct phone number?

Stuart Sheldon's direct phone number is +140475*****

What schools did Stuart Sheldon attend?

Stuart Sheldon attended Washington And Lee University.

What are some of Stuart Sheldon's interests?

Stuart Sheldon has interest in Leadership, Aviation, Exercise, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, Food, Brand Building.

What skills is Stuart Sheldon known for?

Stuart Sheldon has skills like Integrated Marketing, Marketing Strategy, Brand Management, Strategy, Marketing Communications, Marketing, Relationship Marketing, Strategic Planning, Management, Leadership, Brand Development, Customer Insight.

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