Stuart Sheldon Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Launched Kingdom Journey as a legally incorporated 501(c)3 nonprofit ministry. I also wrote a business plan, led development of a comprehensive brand story and visual identity system, launched a website and social media accounts. I also initiated expansion conversations with 20+ churches, groups of churches (Catholic archdiocese, Methodist conferences.

New York, New York, US

• A senior leader of a boutique marketing services agency with four core competencies: Content, Social/Digital, Experiential, & Field marketing. Client verticals: Beverage (Alcoholic & Non), Food, Imaging, Restaurant.
• Grew new business pipeline dollar value by 50%
• 3X Eventex winner (Strategy, U.S. Region); Ex Award winner (Mobile Tour)
• Successfully delivered new concept launch marketing plan for a multi-national restaurant chain
• Developed grassroots wellness pilot program for under-served communities, sponsored by 4 multinational corporations
• Developed agency communication and marketing plan

• Excited to lead Air-Clenz Systems - a company with proprietary, patent-pending technology to capture, contain, and clean pathogens, etc. from exhaled air within seconds.
• Generate 100+ sales leads
• Deliver one licensee and three non-disclosure agreements to date
• Secure three US patents, 30+ additional US and foreign patents pending
• Create brand visual identity system
• Lead development of integrated marketing plan

• Founded consultancy that works across business planning and general management, brand marketing, and innovation in a culture of integrity, accountability, collaboration and focus on results. Client verticals: Marketing.
• Fractional CEO of a new product launch in the healthcare consumer goods (non-Rx) vertical.
• Developed a new Customer Experience (CX) strategy for a healthcare client across all connection points that delivers a conversion rate 45 points higher than goal and best in class among dozens of peer organizations.
• Re-engineered Retail strategy for a not-for-profit client that includes industry analysis, enhancements to existing operations, real estate strategy and more to enable Board-level strategic decisions.
• Led strategic planning initiatives for multiple private and public sector clients,

Chicago, Illinois, US

In my role as Vice President - Strategy & Ideation at Mosaic Sales Solutions, I led a cross-functional team to develop a new agency service offering, projected to deliver $20M+ annual revenue within three years. Additionally, I successfully led the team who won the first significant Mosaic assignment with Coca-Cola in the U.S., and I advised on the.

New York, NY, US

• Partner & Chief Advocacy Officer (Chief Marketing Officer) Escalate was an award-winning marketing agency focused on Experiential & Word-Of-Mouth (including Social Media). My partners and I sold Escalate to.
• Executive Leadership team member
• Key role in growing revenue from $8 million through $22 million
• Drive strategic planning for the agency and for three enterprise-level client relationships
• Lead award-winning WOM practice, including launch of Digital/Social Media team. Led team across social channel work, digital asset development and web site development across >60% of overall agency revenue
• Lead agency marketing efforts including public speaking, blog posts/articles, white papers, award entries, etc.

Atlanta, GA, US

• Led a team of eight responsible for 60+ integrated marketing programs per year. Examples: Olympics, NCAA March Madness, My Coke Rewards, Holiday, etc.
• Oversaw project budgets totaling over $30M annually
• Pioneered CCNA WOM strategy, pilots & business planning integration model
• Core team member on the design of MyCokeRewards.com, largest digital loyalty program in the U.S. (10MM+ members). Developed strategic recommendation that the site be an “Owned Media” asset and two-way dialog.
• Designed and managed monthly department + senior management process to streamline alignment and approvals. Annually saved est. $250,000+ from reduced rework, rush changes, etc.
• 2006 Coca-Cola North America “Big, Bold & Inspiring” winner

Atlanta, GA, US

• One of four senior brand managers on $1 billion U.S. business. Focused on Vanilla Coke, Cherry Coke & caffeine-free Coca-Cola brands plus entertainment assets (American Idol, Shark Tale, etc.)
• Envisioned, designed and delivered first 100% Word of Mouth Marketing program in Coca-Cola system history.
• Drove $10 million above plan revenue, 7:1+ return on investment and dramatic brand equity/health increases through WOM program. Included use of SMS as a communication and promotion platform to where we could generate.
• Championed and delivered first-ever American Idol integrated marketing program. One of 40 best product integrations of all time.
• Member of The Coca-Cola Company CEO’s North America Division Roundtable.

Atlanta, GA, US

• Galvanized the U.S. Coca-Cola system behind re-launch of re-positioned citrus soft drink to grow volume from 30M cases to over 60M.
• Earned Coca-Cola North America Division President’s Award for total system leadership, successful integrated marketing campaign and significantly above plan business results.
• First carbonated beverage marketer to win two consecutive national EFFIE awards.
• Launched one of the first brand web sites to focus on User Generated Content; drove ten times the engagement of site by Mt. Dew, which outsold Mello Yello 17:1.
• Launched “Fridge Pack” 12-pack can carton. Strong results led to national expansion by the Coca-Cola system and later use by all other major beverage manufacturers.
• Led senior-level, long-term Citrus Strategy team (CCNA President, CMO, senior executives from the three largest U.S. Bottlers, etc.).

Atlanta, GA, US

Drove business improvement across carbonated soft drink brand portfolio in 10% of U.S. Piloted limited-edition 8 oz. Holiday Cans, later a national program and now a national, price premium package.Developed “model market” approach to brand building for regional brands.