Reporting to the CEO and responsible for increasing the national profile, visibility, influence and voice of People First Bank as a leader in the financial services sector, and management of all strategy and planning activities including the KPI process and reporting. Responsibilities include managing all media and public relations (including as company spokesperson); corporate communications; government relations; issues management; industry advocacy; financial and research reporting; brand reputation; public opinion and positioning; reputation risk management; crisis communications; market and stakeholder research; employee communications; company-wide strategy, planning and reporting; and leadership of a team of nine.

Guildhouse is South Australia’s leading organisation for visual artists, craftspeople and designers, supporting creative practitioners to have sustainable careers and to be recognised and valued by our community.

Modernist Adelaide celebrates Adelaide’s mid-century modern architecture through tours, events and online.

Reporting to the CEO and responsible for increasing the national profile, visibility, influence and voice of People's Choice as a leader in the financial services sector; management of all corporate planning activities including the KPI process and reporting; and oversight of escalated complaints management and resolution. Responsibilities include managing all media and public relations (including as company spokesperson); corporate communications and identity; government relations; issues management; industry advocacy; financial and research reporting; brand reputation; public opinion and positioning; reputation risk management; crisis communications; market and stakeholder research; employee communications; company-wide corporate planning and reporting; escalated complaints management and resolution; and leadership of a team of eight.

Reporting to the Deputy Chief Executive and responsible for designing and executing a contemporary public affairs strategy to position People’s Choice as a leader in the financial services sector and highly regarded by members, potential members, the general public and staff. Responsibilities include managing all media and public relations (including as company spokesperson); corporate communications and identity; government relations; issues management; industry advocacy; financial and research reporting; brand reputation; public opinion and positioning; reputation risk management; crisis communications; market and stakeholder research; employee communications; and leadership of three direct reports.Significant accomplishments:• Developed and launched a new five-year Public Affairs Strategy to enhance the profile, visibility, influence and voice of People’s Choice, and support the credit union’s Strategic Plan 2017-22. • Increased positive media coverage by 65% to 3708 mentions in 2015/16 and increased positive media coverage in growth markets outside SA by 81% to 2538 mentions in 2015/16.• Developed and executed a plan to communicate the Strategic Plan to staff, comprising videos, CEO presentation, intranet micro-site, leadership roadshow presentations, fortnightly updates and regular brown bag lunch Q&A sessions on strategic programs. • Managed the official opening of People’s Choice’s new head office by the Premier of South Australia, hosting 150 tier-one stakeholders including the Lord Mayor of Adelaide and Lady Mayoress, and generating strong positive media coverage of People’s Choice as a major contributor to the SA economy. • Developed integrated content plan and calendar leveraged across all owned and earned channels, contributing to a 30% increase in Facebook likes, 55% increase in average Facebook interactions, record engagement on in-house-produced videos and organic Google search rankings increasing to second for personal loans.

Eight-month contract covering maternity leave as the national head of marketing, truncated to two months due to promotion to current role. Responsible for the effective planning, development, execution, analysis and reporting of brand strategy; mass media advertising campaigns; digital (website, SEO, SEM and social media); direct (CRM, data analytics and targeted campaigns); enquiry and lead generation; promotions and local area marketing through 50 branches and advice centres; content strategy, public relations and corporate communications; publications; corporate social responsibility program and sponsorship portfolio; projects; governance; risk management and compliance; and leadership of three managers across a team of 17.

Responsible for executing People’s Choice’s brand positioning strategy through media, communications and community engagement to position the company as a leader in the financial services sector. Responsibilities include managing all public relations, corporate communications and identity, government, media and community relations, issues management, industry advocacy, financial and research reporting, brand reputation and positioning, marketing projects, national corporate social responsibility strategy and sponsorship portfolio (including The Big Issue, Cancer Council, Riding for the Disabled, Life Without Barriers, HeartKids, Credit Union Christmas Pageant, Santos Tour Down Under, Run Melbourne, Bass in the Grass and Darwin Festival), People’s Choice Community Lottery which raises up to $1.8m for 1000 groups each year, and leadership of five direct reports.Significant accomplishments:• Increased positive media coverage by 260% over two years to 2252 mentions in 2014/15 and increased positive media coverage in growth markets outside SA fourfold over two years to 1402 mentions in 2014/15. • Contributed to the successful acquisition from the NT Government of TIO’s $570m loan portfolio and $124m deposits through an 8-month stakeholder engagement strategy resulting in 98.6% neutral/favourable media coverage. • Managed a new mass participation community event, the People’s Choice Undies Run for Bowel Cancer, which over three years 2013-15 raised $440,000 for Cancer Council SA from 4074 participants, and generated 295 media mentions. • Designed and executed an innovation program to ‘digitise’ the People’s Choice Community Lottery, resulting in a step-change 220% increase in online ticket sales to 80,000. • Achieved the highest corporate KPI rating in staff engagement surveys for three consecutive years with 95% (2013) and 96% (2014 & 2015) of staff agreeing ‘People’s Choice does enough to support our community’.

Six-month assignment of expanded responsibilities covering a colleague’s extended leave. Responsible for executing the digital and direct marketing aspects of People’s Choice’s marketing plan and brand positioning strategy to deliver membership and sales growth and position the company as a leader in the financial services sector. Responsibilities included managing all website, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), social media and direct marketing campaigns; data management, analysis and reporting; and leadership of six direct reports.Significant accomplishments: • Delivered $63.5m in sales uplift over 6 months (47% ahead of target) through targeted direct mail campaigns. • Led marketing stream to deliver Releases 1 and 2 of all-new website on time and budget, and influenced wider control group on digitising the organisation.• Increased organic website traffic by 42% and organic personal loan applications by 25% through an SEO program of technical optimisation and influencer marketing generating 700k+ reach. • Increased Facebook Likes by 31% over 6 months to 4944, and average daily reach to 6205 per day and average daily interactions to 37 per day.

Brink is one of Australia’s leading independent performing arts companies, creating highly acclaimed original theatre in Adelaide and taking it to Australia and the world. Appointed Board Member in July 2011 and Chair in January 2017.

The Australian Institute of Company Directors is Australia's leading membership body for directors, dedicated to making a difference to the quality of governance and directorship. Appointed Chair, Tomorrow's Director Committee in May 2017.

Finsia – the Financial Services Institute of Australasia – is Australasia’s premier membership organisation for the financial services industry.

Responsible for enhancing Santos’ brand and its relationships with stakeholders by setting its corporate community investment strategy and policies; executing and reporting on that strategy; and providing strategic guidance to business units to ensure their stakeholder engagement programs are aligned with corporate objectives. Responsibilities included managing Santos’ $15m p.a. international sponsorship program; leadership of four direct reports; managing a multi-million-dollar public relations program; managing partnerships such as the Santos Tour Down Under, University College London, Adelaide Symphony Orchestra, Art Gallery of SA, OzAsia Festival, Asthma Foundation, Common Ground, The Smith Family, Darwin Festival, RFDS, Sight for All, Kings Park Festival and Queensland Art Gallery; managing Santos’ major events and corporate hospitality. Significant accomplishments:• Increased Santos’ Dow Jones Sustainability Index ranking for corporate citizenship by 63%, placing Santos in the 100th percentile worldwide and contributing to the company’s first inclusion on the global DJSI in 2012.• Ensured Santos met its regulatory commitments to the Deed of Undertaking with the SA Government by managing a complex 10-year $60m community investment budget and annual audit reports. • Achieved $88m in Santos-branded editorial coverage during 2012 Santos Tour Down Under. • Achieved objective of at least one Santos sponsorship media story per month and five Tweets per week. • Delivered over 5000 hours of employee volunteering by over 1000 Santos staff at 40 events.• Increased Santos employees’ Ride for a Reason fundraising by 4500% in 2011, raising $38k for Cancer Council SA by managing a staff engagement and incentive program. • Received 20 partnership awards including a record three consecutive Australia Business Arts Foundation National Partnering Awards in 2010-12 and the SA Premier’s Excellence in Supporting Community Participation Award 2012.

Secondment to US$19bn PNG LNG project, responsible for fostering broad stakeholder support that led to project co-venturers, the PNG Government and financiers agreeing to sanction this project in December 2009, on schedule and on budget. Responsibilities included media relations, government relations, marketing communications, NGO relations, events, community investment and leadership of one direct report. Significant accomplishments:• Increased positive media coverage about PNG LNG and reduced unsubstantiated stories by managing a proactive media engagement program as the project’s media spokesperson. • Ensured no NGO campaigns were launched against the project by managing a proactive NGO engagement program.• Recommended community investment initiatives through social impact research and engagement with community leaders, local and international NGOs, AusAID and international donor agencies.• Delivered two successful Santos University College London scholarship recipients from Papua New Guinea by initiating an in-country advertising campaign that resulted in 750 applications. • Maintained strong relationships through regular communication with ExxonMobil and PNG-based DFAT staff during and after secondment by remaining Santos Public Affairs contact for PNG LNG.

Responsible for delivering Santos’ external and internal communications programs to build Santos’ brand and reputation with stakeholders in support of its business objectives. Responsibilities included brand management, corporate communications, advertising, online, employee communications and leadership of three graphic designers. The role was renamed Senior Adviser Public Affairs in Feb 2009 following a restructure, with the same responsibilities.Significant accomplishments:• Managed the design of Santos’ ‘We have the energy’ brand positioning strategy within tight schedule and budget, achieving Board endorsement and execution of a $1m p.a. multi-channel program of internal and external communications, advertising and sponsorship activation.• Managed eight annual reports and five sustainability reports to schedule and budget, introducing best practices that resulted in four Gold Annual Report Awards (2006-09), up from Bronze level prior, and being listed in the top 15% of global sustainability reporting in the Sustainable Asset Management (SAM) Sustainability Yearbook.• Reduced annual report costs by 40% ($173k saved) and reduced paper use by 58% (20 tonnes of paper saved) while improving investor relations and communications choice by reinvesting some of the funds saved into an innovative online annual report and low-cost shareholder update.• Developed new Santos websites in 2004 and 2009, recognised as runner-up in the 2009 Australian Investor Relations Association Award for Best Investor Relations Website.• Increased employee pride to record 84% ‘best employer’ level in 2008 employee survey by leading a culture change team that rolled out a company values program and overhauled Santos’ employee communications program.• Contributed to four successful capital raisings and share buy-backs totaling $3bn by managing print and online communication campaigns to approximately 100,000 shareholders.

Henry Walker Eltin was an ASX-listed contracting company that delivered mining, engineering and environmental services, and operated diversified businesses in transportation and land development. The company has been split into standalone businesses. Responsible for delivering Henry Walker Eltin’s external and internal communications programs to support business development objectives, including management of events and producing publications, capability statements, websites, investor briefings, exhibitions and online. Significant accomplishments:• Managed the introduction of an all-new brand identity that was launched at merger of Henry Walker with Eltin, including detailed brand identity and project signage manuals and an extranet ‘back office’ where suppliers could download logo artwork and specifications.• Produced three award-winning annual reports within strict budgets and deadlines and reduced production costs by 12% by introducing two-book format (concise report and financial report).• Reduced website maintenance costs by $28k p.a. by introducing content management system.• Improved employee communications through a monthly employee publication, which replaced a quarterly magazine.

The Health Education Authority was a UK-Government-funded health promotion agency, engaging in national health promotion campaigns, research and practitioner support. Its activities have been centralised into the Department of Health. Responsible for managing publications and marketing for seven national health promotion campaigns – folic acid, health and local authorities, immunisation, the National Healthy Schools Scheme, parenting, professional development and the Young People’s Health Network – to support Government public health policy objectives. Significant accomplishments:• Raised awareness among pregnant women of the importance of taking folic acid during pregnancy by 1400% (from 2% awareness to 30% in one year) by managing a mass marketing campaign. • Managed the twice-yearly update of The Pregnancy Book and Birth to Five. Both 140-page books were given to every first-time pregnant woman and every first-time mother in the UK. Annual print run of 500,000 copies.• Coordinated a leaflet and poster campaign for the MMR vaccine. More than 3 million leaflets were printed in Italy and distributed through the UK via a complex network of doctors, hospitals, clinics and immunisation centres.

Responsible for managing the college’s corporate and recruitment publications, such as undergraduate and postgraduate prospectuses, course brochures and monthly employee magazine, including a large graphic design component. Managed brand identity during merger with rival colleges. Produced Prospectus for the School of Medicine & Dentistry which was awarded Highly Commended Prize at 1997 HEIST Higher Education Marketing Awards.

Produced a range of corporate and recruitment publications. Researched and wrote text for the commemorative booklet for the City West campus opening, which was also used for the promotional video and on plaques in each of the eight buildings.

Academic editor responsible for editing, formatting, proofreading and preparing bibliographies for research papers by Prof. Julianne Cheek and associates for publication in refereed journals, conference proceedings and other academic publications.