Stuart Feldman, Mba

Stuart Feldman, Mba Email and Phone Number

Product Marketing | Segment and Channel Marketing | Sales | Industrial Distribution | Chemicals | Manufacturing | Oil and Gas Industries @ Calumet Specialty Products Partners, L.P.
Stuart Feldman, Mba's Location
Greater Philadelphia, United States, United States
Stuart Feldman, Mba's Contact Details
About Stuart Feldman, Mba

Broad 15+ year leadership experience formulating customer focused Product Marketing strategies and directing team efforts at improving sales and customer solutions, leveraging analytics, CRM, digital content and advertising, product development and marketing automation capabilities within manufacturing, industrial distribution, technology, healthcare and service industries. Managed $1M+ annual budgets and P&L, implementing cost containment efforts and consolidating vendors to negotiate favorable pricing agreements. Lead sales and marketing analytics to discover trends and identify new opportunities. Enhanced sales by analyzing buyer journeys, using surveys and Voice of the Customer feedback to introduce and cross-sell new products/services. Developed digital campaigns, content management, training and sales incentives, co-op programs with key distribution partners to grow B2B/B2C and channel sales. Implemented digital technologies and solutions to improve operational efficiencies, demand generation and customer engagement, tracking key performance metrics and sales growth, presenting results to C-Suite, Executive Board and CEO. Recruited, Trained and Mentored key talent, promoting teamwork, innovation and accountability. Agile and flexible decision maker, able to adjust tactics based on need, and maintain clarity, vision and priorities to keep projects and teams focused. Effective in both remote and hybrid on-site work environments. Highlights of Success: • Generated New Annual Recurring Revenue (ARR) Contract Sales of $12.7 million, up 38% YOY by leveraging market research, segmenting buyer personas, assessing competitive landscape and targeting vertical specific industries and service opportunities• Partnered with Sales, Product Management and Client Success teams to deliver on sales programs, increasing contract value by 26% to $800,000 a month and average GM of 42% • Rebranded 10 legacy product solutions, updating websites, sell sheets and pitch packs with roll out of new cross-sell campaigns, delivering Average Revenue Per Account of $6,000, up 15% YOY• Delivered 26,400 Marketing Qualified Leads (MQL) per month to 29-member internal sales team, improving opportunities by 170% and closes by 212% yielding $23,100,000 in new sales • Developed and executed strategies which deliver 11% - 20%+ YOY increases in new customers and achieve $8,100,000+ in profitable growth. • Propelled channel sales from $7 million to $92 million• Boosted Net Promoter Score from 80 to a 93 World Class Metric by improving sales training

Stuart Feldman, Mba's Current Company Details
Calumet Specialty Products Partners, L.P.

Calumet Specialty Products Partners, L.P.

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Product Marketing | Segment and Channel Marketing | Sales | Industrial Distribution | Chemicals | Manufacturing | Oil and Gas Industries
Stuart Feldman, Mba Work Experience Details
  • Calumet Specialty Products Partners, L.P.
    Senior Industrial Channel Marketing Manager
    Calumet Specialty Products Partners, L.P. Feb 2024 - Present
    Indianapolis, Indiana, Us
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  • Dodge Construction Network
    Director Of Product Marketing
    Dodge Construction Network Oct 2022 - Feb 2024
    Bedford, Ma, Us
    • Synthesize market, customer, product and competitive inputs to target key customer segments and vertical specific opportunities, generating $180 million in revenue for Private Equity owned SaaS firm with 25,000 customers • Recruit, mentor and develop 7-member marketing team, defining KPIs and measuring team GTM effectiveness, delivering 69.5% YOY increase in platform adoption • Led positioning, messaging, content development and go-to-market strategy across SaaS solutions and product portfolio, increasing qualified leads by 30% for sales team• Generated New Annual Recurring Revenue Contract Sales of $12.7 million, up 38% YOY by leveraging market research, segmenting buyer personas, assessing competitive landscape and targeting vertical specific industries and service opportunities• Surveyed professionals at each stage of the buying journey, using data driven insights to identify product challenges and opportunities to enhance their experience. Implemented AI driven product solutions to improve user outcomes, improving account retention and renewals by 15% • Partnered with Sales, Product Management and Client Success teams to deliver on marketing and sales programs, with average contract value up 26% to $800,000 a month and average GM of 42% • Led brand insights and measurement, developing product pitch decks, competitive positioning sell sheets and feature guides for sales team to improve product messaging and articulate the value of each solution, improving sales lead to opportunity conversion rate by 20%• Implemented integrated digital marketing campaigns to increase quarterly leads, in which 85% were marketing initiated, up 110% from 4Q• Launched new Specialty Contractors website delivering innovative customer solutions, increasing qualified leads by 30%
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  • Amerigas
    Commercial Product Marketing Director
    Amerigas Feb 2021 - Oct 2022
    King Of Prussia, Pennsylvania, Us
    Develop, own and maintain US Commercial Growth Strategy, including product roadmap, industry research and trend analysis, design, production and execution of branded assets and content for each line of business, integrated marketing campaigns to improve prospect to customer conversion funnel, including segment targeting, digital acquisition, CRM lead prospect and opportunity management, trade show/conference/event planning and management, P&L Budget, Customer Loyalty and Retention, Eloqua marketing automation, analytics and reporting metrics, agency management and field sales activities across 185,000 active commercial customers, with $611M in annual revenue. • Delivered 26,400 Marketing Qualified leads per month to 29 member inside sales team, improving opportunities by 170% and closes by 212% yielding $23,100,000 in new sales. • Reduced Cost per Acquisition by 43% by sourcing new lead management tool, saving $140,000• Identified 26,000 At-Risk customers in danger of churn and implemented digital touchpoint program, including special offers, reducing customer churn by 18%• Craft and release digital customer surveys to identify buying trends, pain points and opportunities, using data to improve cross-selling of services by 14%• Plan and coordinate US corporate and field marketing campaigns for 105 outside sales associates, including specialized advertising campaigns, achieving 12% YOY sales growth and managed $1.3M annual commercial marketing budget• Redesigned and improved website, landing page and customer portal content, enhancing conversion rate by 17%
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  • Excel Physical Therapy And Fitness
    Director Of Marketing And Product Development
    Excel Physical Therapy And Fitness Aug 2018 - Jul 2020
    King Of Prussia, Pennsylvania, Us
    Lead marketing executive reporting to the CEO for an $80M clinical healthcare firm with 95,000 customers. Change agent directing the planning, strategy, development, analytics and execution of all product/service decisions, demand generation, sales enablement and digital marketing, with the goal of achieving 10%+ YOY new customer growth and average GM of 39%. Developed all digital content, dashboards, value propositions, case studies, sell sheets, pitch packs, brochures, line cards, print and digital advertising to ensure alignment with sales objectives, enhance retention, growth and EBITDA targets. Accountable for $900,000 annual budget, reporting of KPI and metric driven analysis to achieve rapid results. Leveraged new sales processes in a test and learn environment to foster automation and Continuous Improvement. • Improved YOY new patient growth by 11.5% and achieved $8,100,000 in annual profit by introducing Best Practices in digital marketing campaigns, leveraging CRM, Marketing Automation and Analytics • Launched new TeleHealth service and digital health solution during pandemic, growing weekly sales to $56,000• Boosted Net Promoter Score from 80 to a 93 World Class Metric by implementing new sales training at all locations with a focus on customer feedback. Reduced lost revenues by 35% • Initiated Google/Facebook/LinkedIn video ad campaigns, generating 1.5M impressions, improving MQL by 15% • Tested Boosted Ad Social Media campaign, improving ad engagements by 11%, expanding SQL by 18% • Developed Surveys and Market Research to identify customer buying decisions, generating 48% new referrals• Delivered 30% increase in reactivated patients and 210% increase in visits by leading a website rebranding, introducing new therapeutic services, optimizing the mix of paid, earned, owned and SEO digital advertising• Implemented strategic partnerships and gain share plan with area specialists, increasing referrals and visits by 23%
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  • Petrochoice - Lubrication Solutions
    Director Of Marketing
    Petrochoice - Lubrication Solutions Sep 2017 - Aug 2018
    King Of Prussia, Pennsylvania, Us
    Developed a 7 member Marketing team organization from the ground up, implementing a strategic marketing plan and leading all efforts involved in branding, digital marketing, field marketing and product management, including design and roll out of a private label, proprietary brand. Directed digital marketing strategy to incorporate an integrated marketing approach yielding $1.3 million in annualized revenue, up 75% YOY, and improving GP to $398,000, up 179% YOY. Aligned PPC strategy and ad budget yielding a Return on Ad Spend (ROAS) of 554%. Implemented Channel Partner promotional programs targeting installers, commercial, industrial and consumer segments to achieve sales and GP growth objectives. Aligned marketing activities around specific goals and metrics, incorporating best practices and implemented a data driven approach in targeting and messaging for email marketing campaigns. Lead efforts at website replatform and direct 5 year vision for digital future state. Developed operational processes and talent, managing P&L and presented monthly KPI's and performance metrics to senior management.
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  • Te Connectivity
    Strategic Marketing Manager - Channel Marketing
    Te Connectivity Nov 2015 - Aug 2017
    Galway, Ie
    Led the development and execution of integrated marketing plans with five key electronic distribution partners in North America and Europe with the goal of increasing annual revenue by 6% to $1.2B and new customer counts by 3% to 68,000. Coordinated with global BU’s to deliver on product roadmap, launching 70 NPI’s totaling $2M in sales. Delivered 6,500 MQ Leads, up 50% from previous year. Facilitated campaign product and content selection, branding, promotions calendar and go-to-market strategy. Formulated annual marketing plans and co-op budgets, managed P&L and all campaign expenditures. Assessed and reviewed campaign performance in quarterly business reviews, optimized tactics and presented profitable recommendations for distribution partners and senior management. • Implemented Move the Middle sales promotion campaign for 170 sales associates, who completed 1,677 web based product training courses yielding $5.7 million in booked sales, 61 new customers and 344 new parts sold, exceeding goal by 610%.• Launched IoT themed marketing campaign, developing landing pages, paid search and display ads, eNewsletters, social media and video content, along with technical articles, sales kits, pitch packs, brochures and print advertising for leading distributor improving YOY sales by 16%, active users by 48%, and time spent on web page by 18%• Developed demand and lead generation digital, print and sales enablement promotion, leveraging product feature/benefit/application content for Power Park website, generating 32,000 site visits, 682 calls to action and 30 sample requests within first month of site launch.• Coordinated national, regional and distributor led trade show events, such as Electronica and Embedded World, including advertising, promotion and strategic planning of targeted products to capture leads and position IP&E, FPGA and Sensor products for maximum booth visits and exposure. Generated 50 leads at conclusion of each event.
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  • Airgas
    Director Of Digital Marketing And Customer Experience
    Airgas Jan 2015 - Nov 2015
    Radnor, Pennsylvania, Us
    Lead corporate effort to propel Omni-channel growth and ensure a seamless digital shopping experience. Implement platform selection and site development, ecommerce operations and process improvement, usability testing, functional design and specification review, retention strategies (web merchandising, customization, email) and channel conflict resolution. Develop business strategies targeting key market segments for conversion to digital channel. • Reorganized and improved technical support and system integration team, hiring new staff and training team in best practices, propelling year to date sales by 35% and average order value by 11%.• Accelerated website registrations by 475% from 2014 to 2015 by replatforming website and refreshing web features that meet customer expectations. • Implemented upgrades to Personalized Catalogs, Search, Availability, Browser Compatibility and Security, improving unique visits by 35%. • Analyzed customer experiences and leveraged survey data to identify and target areas for cross-selling, increasing online orders by 22%.
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  • Airgas
    Senior Marketing Manager - Channel Development
    Airgas Aug 2010 - Nov 2015
    Radnor, Pennsylvania, Us
    Spearheaded national marketing program, leading a team of 15 sales coordinators across 12 business units and a Customer Support/Technical Service team that successfully increased channel sales from $7.5 million to $69 million. Restructured regional marketing infrastructure to improve lead generation activity and implemented reporting metrics to track progress against strategic roadmap. Designed and developed marketing materials, invoice inserts, sales kits, micro sites, SOP’s and FAQ’s utilizing Voice of the Customer feedback to effectively communicate value proposition to customers. Directed cross functional teams to translate business and customer requirements into new functionality and led technical teams to create, test, troubleshoot and roll out new services. Presented quarterly summaries and metrics to senior management, recommending tactical and strategic solutions to maintain a competitive advantage.• Grew total monthly B2B sales to $6.2 million with average monthly growth of $142,500. • Achieved year-over-year increase in daily product margin of 29% by releasing Accessories and Related products section within web catalog.• Implemented online bill payment feature, growing dollars paid to $35 million, a 43% year over year increase, which reduced Accounts Receivable Days Sales Outstanding by 33%. • Executed seamless customer experience and maintained 94% customer satisfaction ratio while business units migrated onto new SAP platform along with a website renovation.
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  • Airgas
    Channel Development - Eservices Marketing Manager
    Airgas Jun 2004 - Nov 2015
    Radnor, Pennsylvania, Us
    Led growth in annual sales from $7 million to $31 million for airgas.com website containing over 137,000 industrial supply and gas products. Designed and developed website enhancements, catalog updates, pilot programs, online demos, training guides, promotional inserts, newsletter and email campaigns, SOP’s and customer surveys. Utilized web analytics to measure ROI by tracking daily and monthly website sales and metrics. Optimized product category displays to maximize SEO.• Increased total sales by 345%, active accounts by 552%, orders by 277% and grew online payments to $1.5 million/month within two years.• Grew unique visitors by 163% to 145,745/month through combination of advertising, invoice insert campaign, pilot programs and website enhancements.• Improved struggling safety product sales, employing best practices and new email marketing campaigns to cross-sell safety products online, increasing online safety sales by 20% to $36,000/day• Implemented 22 account manager incentive programs nationwide, offering spiff reward for promoting website with customers, resulting in $3,039,000 increased revenue at a cost of $32,000• Organized and led annual 2-day seminar to train and certify 13 national eBusiness Coordinator direct reports on web features and teach sales effectiveness.
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  • American Water
    Category Manager
    American Water 2001 - 2004
    Camden, Nj, Us
    Utilized Strategic Sourcing methodology and market analysis to identify best in class suppliers, negotiated national contracts for direct and indirect materials and provided value-added support on strategic buying decisions. Analyzed sales/purchasing data with the goal of standardizing materials, consolidating the overall supply base, reducing costs and improving profit margins. Created company-wide training and communications program in decentralized environment to educate buyers on the benefits of consolidating the supply base. Surveyed internal customers to measure brand awareness, monitor compliance, and continuously assess their buying experience. Utilized score card analysis to measure supplier performance and adherence to contract stipulations
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  • Icg Commerce
    Account Manager
    Icg Commerce 1999 - 2001
    Dublin 2, Ie
    Researched industry trends and consulted with executives, managers and buyers to identify sales/service opportunities in account base of Fortune 1000 clients. Investigated customer operating methods, and presented product recommendations to reduce costs, improve efficiency, increase revenues and promote customer satisfaction. Promoted sales offerings at customer locations and executed sales objectives to exceed account revenue expectations. Led client experience teams to survey and include customer input for future products/services. Managed distributor and supplier relationships and analyzed purchasing data to identify and exploit additional sales opportunities.
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  • Tyco Fire & Building Products
    Account Manager
    Tyco Fire & Building Products 1997 - 1999
    Us
    Developed policy & procedures manual, monitored performance metrics and conducted workflow analysis. Interfaced with Legal, Accounting, Finance and Engineering to resolve issues involving pricing, distribution, manufacturing, quality control and product liability. Communicated program and product descriptions to customers by creating direct mail brochures and Internet web site.
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Stuart Feldman, Mba Skills

Pharmacy Compounding Pharmaceutical Industry Pharmacists Customer Service Diabetes Veterinary Pharmacy Automation Managed Care Clinical Research Community Pharmacy Medication Therapy Management Pain Management Strategic Planning Pharmaceutical Sales Marketing Patient Counseling Pharmacy Practice Pharmacology Medicine Team Building Veterinary Medicine Oncology Nutrition Immunization Certified Immunizer Coaching Cardiology Retail Animal Welfare Animal Behavior Transdermal Film Production Film Screenwriting Television Video Production Commercials Feature Films Writing Camera E Commerce Management Leadership Product Development Sales Operations Digital Marketing Lead Generation Purchasing Sap Market Research Email Marketing Change Management Product Marketing Strategic Sourcing Web Content Management Cross Functional Team Leadership Online Marketing Content Strategy Online Advertising Account Management Training And Development Business Management Sap Mdm Endeca Employee Training Marketing Strategy Sales Web Development Content Development Hybris Atg Marketing Management Project Management Strategy Business To Business Business Development Competitive Analysis Process Improvement Business Strategy Content Management Integrated Marketing Electronics Global Marketing Field Programmable Gate Arrays Sales Management Negotiation Contract Negotiation

Stuart Feldman, Mba Education Details

  • Penn State University
    Penn State University
    History / Business Administration
  • Penn State Great Valley
    Penn State Great Valley
    Business Administration

Frequently Asked Questions about Stuart Feldman, Mba

What company does Stuart Feldman, Mba work for?

Stuart Feldman, Mba works for Calumet Specialty Products Partners, L.p.

What is Stuart Feldman, Mba's role at the current company?

Stuart Feldman, Mba's current role is Product Marketing | Segment and Channel Marketing | Sales | Industrial Distribution | Chemicals | Manufacturing | Oil and Gas Industries.

What is Stuart Feldman, Mba's email address?

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What is Stuart Feldman, Mba's direct phone number?

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What schools did Stuart Feldman, Mba attend?

Stuart Feldman, Mba attended Penn State University, Penn State Great Valley.

What skills is Stuart Feldman, Mba known for?

Stuart Feldman, Mba has skills like Pharmacy, Compounding, Pharmaceutical Industry, Pharmacists, Customer Service, Diabetes, Veterinary, Pharmacy Automation, Managed Care, Clinical Research, Community Pharmacy, Medication Therapy Management.

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