Stuart Feldman, Mba Email & Phone Number

Indianapolis, Indiana, US

Bedford, MA, US

• Synthesize market, customer, product and competitive inputs to target key customer segments and vertical specific opportunities, generating $180 million in revenue for Private Equity owned SaaS firm with 25,000 customers
• Recruit, mentor and develop 7-member marketing team, defining KPIs and measuring team GTM effectiveness, delivering 69.5% YOY increase in platform adoption
• Led positioning, messaging, content development and go-to-market strategy across SaaS solutions and product portfolio, increasing qualified leads by 30% for sales team
• Generated New Annual Recurring Revenue Contract Sales of $12.7 million, up 38% YOY by leveraging market research, segmenting buyer personas, assessing competitive landscape and targeting vertical specific industries.
• Surveyed professionals at each stage of the buying journey, using data driven insights to identify product challenges and opportunities to enhance their experience. Implemented AI driven product solutions to improve.
• Partnered with Sales, Product Management and Client Success teams to deliver on marketing and sales programs, with average contract value up 26% to $800,000 a month and average GM of 42%

King Of Prussia, Pennsylvania, US

• Develop, own and maintain US Commercial Growth Strategy, including product roadmap, industry research and trend analysis, design, production and execution of branded assets and content for each line of business.
• Delivered 26,400 Marketing Qualified leads per month to 29 member inside sales team, improving opportunities by 170% and closes by 212% yielding $23,100,000 in new sales.
• Reduced Cost per Acquisition by 43% by sourcing new lead management tool, saving $140,000
• Identified 26,000 At-Risk customers in danger of churn and implemented digital touchpoint program, including special offers, reducing customer churn by 18%
• Craft and release digital customer surveys to identify buying trends, pain points and opportunities, using data to improve cross-selling of services by 14%
• Plan and coordinate US corporate and field marketing campaigns for 105 outside sales associates, including specialized advertising campaigns, achieving 12% YOY sales growth and managed $1.3M annual commercial marketing.

King Of Prussia, Pennsylvania, US

• Lead marketing executive reporting to the CEO for an $80M clinical healthcare firm with 95,000 customers. Change agent directing the planning, strategy, development, analytics and execution of all product/service.
• Improved YOY new patient growth by 11.5% and achieved $8,100,000 in annual profit by introducing Best Practices in digital marketing campaigns, leveraging CRM, Marketing Automation and Analytics
• Launched new TeleHealth service and digital health solution during pandemic, growing weekly sales to $56,000
• Boosted Net Promoter Score from 80 to a 93 World Class Metric by implementing new sales training at all locations with a focus on customer feedback. Reduced lost revenues by 35%
• Initiated Google/Facebook/LinkedIn video ad campaigns, generating 1.5M impressions, improving MQL by 15%
• Tested Boosted Ad Social Media campaign, improving ad engagements by 11%, expanding SQL by 18%

King Of Prussia, Pennsylvania, US

Developed a 7 member Marketing team organization from the ground up, implementing a strategic marketing plan and leading all efforts involved in branding, digital marketing, field marketing and product management, including design and roll out of a private label, proprietary brand. Directed digital marketing strategy to incorporate an integrated marketing.

Galway, IE

• Led the development and execution of integrated marketing plans with five key electronic distribution partners in North America and Europe with the goal of increasing annual revenue by 6% to $1.2B and new customer.
• Implemented Move the Middle sales promotion campaign for 170 sales associates, who completed 1,677 web based product training courses yielding $5.7 million in booked sales, 61 new customers and 344 new parts sold.
• Launched IoT themed marketing campaign, developing landing pages, paid search and display ads, eNewsletters, social media and video content, along with technical articles, sales kits, pitch packs, brochures and print.
• Developed demand and lead generation digital, print and sales enablement promotion, leveraging product feature/benefit/application content for Power Park website, generating 32,000 site visits, 682 calls to action and.
• Coordinated national, regional and distributor led trade show events, such as Electronica and Embedded World, including advertising, promotion and strategic planning of targeted products to capture leads and position.

Radnor, Pennsylvania, US

• Lead corporate effort to propel Omni-channel growth and ensure a seamless digital shopping experience. Implement platform selection and site development, ecommerce operations and process improvement, usability testing.
• Reorganized and improved technical support and system integration team, hiring new staff and training team in best practices, propelling year to date sales by 35% and average order value by 11%.
• Accelerated website registrations by 475% from 2014 to 2015 by replatforming website and refreshing web features that meet customer expectations.
• Implemented upgrades to Personalized Catalogs, Search, Availability, Browser Compatibility and Security, improving unique visits by 35%.
• Analyzed customer experiences and leveraged survey data to identify and target areas for cross-selling, increasing online orders by 22%.

Radnor, Pennsylvania, US

• Spearheaded national marketing program, leading a team of 15 sales coordinators across 12 business units and a Customer Support/Technical Service team that successfully increased channel sales from $7.5 million to $69.
• Grew total monthly B2B sales to $6.2 million with average monthly growth of $142,500.
• Achieved year-over-year increase in daily product margin of 29% by releasing Accessories and Related products section within web catalog.
• Implemented online bill payment feature, growing dollars paid to $35 million, a 43% year over year increase, which reduced Accounts Receivable Days Sales Outstanding by 33%.
• Executed seamless customer experience and maintained 94% customer satisfaction ratio while business units migrated onto new SAP platform along with a website renovation.

Radnor, Pennsylvania, US

• Led growth in annual sales from $7 million to $31 million for airgas.com website containing over 137,000 industrial supply and gas products. Designed and developed website enhancements, catalog updates, pilot programs.
• Increased total sales by 345%, active accounts by 552%, orders by 277% and grew online payments to $1.5 million/month within two years.
• Grew unique visitors by 163% to 145,745/month through combination of advertising, invoice insert campaign, pilot programs and website enhancements.
• Improved struggling safety product sales, employing best practices and new email marketing campaigns to cross-sell safety products online, increasing online safety sales by 20% to $36,000/day
• Implemented 22 account manager incentive programs nationwide, offering spiff reward for promoting website with customers, resulting in $3,039,000 increased revenue at a cost of $32,000
• Organized and led annual 2-day seminar to train and certify 13 national eBusiness Coordinator direct reports on web features and teach sales effectiveness.

Camden, NJ, US

Utilized Strategic Sourcing methodology and market analysis to identify best in class suppliers, negotiated national contracts for direct and indirect materials and provided value-added support on strategic buying decisions. Analyzed sales/purchasing data with the goal of standardizing materials, consolidating the overall supply base, reducing costs and.

Dublin 2, IE

Researched industry trends and consulted with executives, managers and buyers to identify sales/service opportunities in account base of Fortune 1000 clients. Investigated customer operating methods, and presented product recommendations to reduce costs, improve efficiency, increase revenues and promote customer satisfaction. Promoted sales offerings at.

US

Developed policy & procedures manual, monitored performance metrics and conducted workflow analysis. Interfaced with Legal, Accounting, Finance and Engineering to resolve issues involving pricing, distribution, manufacturing, quality control and product liability. Communicated program and product descriptions to customers by creating direct mail brochures.

Ba, History / Business Administration

Mba, Business Administration