Creation of engaging marketing experience using technology and customer insight to develop and execute disruptive, unique and KPI driven results for clients of all sizes and types.

BloxMob puts the power to create into the hands of the mobile generation with drag & drop tools to build mobile friendly apps. Build an app in an hour and share it privately to just your friends or release it to the BloxMob community. Seamless migration from an idea to an actual app on your mobile device in an hour or a week. Harnessing the amazing creativity of dreamers, creators, makers and entrepreneurs to create new and exciting mobile app experiences

iFLY is a privately held experiential retail entertainment company that created modern indoor skydiving. World’s largest operator of wind tunnel attractions with 35 locations on 6 continents.Chief Marketing OfficerHired to start & lead the strategic vision, tactical development & integration of iFLY’s B2C customer brand experience in a multi-channel environment. Developed, managed & optimized ongoing integrated marketing communications strategy & tactics to hit company revenue & other KPI targets. Working with local marketing teams, agencies & in-house team for execution of multi-million dollar budget.Set the direction for & lead the application development team for the B2C ecommerce site, the operations & franchisee-facing point of sale systems, analytic & business metrics dashboard used to monitor & optimize business operations & customized applications used at each locations to capture customer insights & data used to build segmentation. Brand guardian of all branded assets used in advertising & customer facing web & mobile applications. Notable contributions:• Grew company from 12 locations to 35 within three years• Rebuilt & redesigned the company ecommerce site resulting in more than 50% of company B2C revenue. Increased SEO traffic by 25% year-over-year• Enabled sales teams with 80% of proactive sales leads driven by SEM lead generation programs.• Built company’s new website, developed marketing, sales, and lead generation programs with growing success using quantitative & qualitative data sets to test & optimize• Developed an integrated marketing communications strategy that enabled consumers to interact with the brand via customized social media applications, pre & post flight experience and other retention methods; tactics are executed by each iFLY location with direction from corporate • Developed & launched a company wide STEM education program with common CORE curriculum standards teaching value of science, technology, engineering and math

Dell is a multinational technology company that, from 2007 – 2011 was a $60 billion publicly traded company. It is now privately owned.Director of Global Site Innovation & Interactive Programs, Dell.com2009 – 2011 Transitioned to a new role to develop Dell’s online social commerce strategy. Brought social commerce to Dell’s ecommerce website including ratings & reviews, screen share collaboration tools & user generated content experiences that enabled customers to make better buying decisions. Managed a budget of $8 million for social innovation. Notable contributions:• Incorporated product ratings & reviews, customer stories, “voice of the customer” content that drove change in site development, product development, CRM, merchandising, SEO, customer support and other key business functions• Developed one of the first co-browsing projects giving customers the ability to screen share without a plug in• Drove ecommerce conversion up significantly among people who interacted with social & collaboration applications within current session• Persuaded & changed product development teams to utilize product review content to modify products based on customer feedback & overall rating.Director, eCommerce - Electronics & Accessories2007 – 2009 Recruited to improve Dell’s website and increase the volume of online sales of electronics & accessories. Led a team of 15 professionals in the Dell Consumer segment that powered more than $6 billion in online revenue. Notable contributions:• Designed new electrics and accessories site design, added new features, tools & functionality that improved conversation rate in this segment by 20%• Selected to serve as the Consumer Segment representative on a multi-million dollar project to update the main Dell.com ecommerce experience improving customer experience, by injecting relevant content, personalized merchandising all leading to higher conversion for the website.

Newegg is a $2.5 billion private online retailer of computer hardware, software and consumer electronics. Investors included Insight Venture Partners. At time of employment, grew to second largest pure-play ecommerce company in the world. Joined company at early revenue stages to start marketing practice. Grew from a few millions in revenue to over $1.5B during tenure. Director of MarketingRecruited to report to one of the company Founders at the early age of a burgeoning disruptive ecommerce company that would impact an many industries. Hired to build the company brand and ecommerce customer experience in order to grow its “techie” customer segment and expand the company reach to a broader array consumer segments. Lead the teams driving ecommerce experience, advertising, SEM & SEO, affiliate marketing, public relations and 3rd party MDF. Led a cross-functional team of 24 professionals. Developed all corporate and division marketing policies, strategies, and tactics designed to maximize recognition of the Newegg brand. Oversaw website features and functionality implementation and optimization, advertising, public relations, marketing research and merchandising. Developed advertising media campaigns including online, SEM, print, radio, outdoor, television, direct mail, consumer trade events, and press releases.Notable contributions:• Contributed to growing the company from a start-up to more than $1.5 billion in revenue within 4 years to become the 9th largest ecommerce business in the U.S. • Led the design, functionality and usability and entire customer experience on the website – led it to become the second largest pure-play ecommerce player behind Amazon.com at time of employment.• The company grew from two warehouse and 120 employees to 6 warehouses and 950 employees from 2003 – 2006.• Drove more than 1 million user ratings &reviews; Newegg was second only to Amazon.com in number of user reviews before reviews were a standard online practice.

SONY ELECTRONICS, Los Angeles, CA 2000 – 2003 (NYSE: SNE; TYO: 6758) Sony is a ¥7.767 trillion multinational conglomerate. Sony Robot America was a division dedicated to the marketing and sales of the highly profiled AIBO Entertainment Robot. The robotic platform opened a new era and revenue stream in consumer electronics.Director of Marketing & Business Planning, Sony Robot America Marketing/Sales/CommunityHired to lead a new division as General Manager of the L.A. office and oversee marketing for a new product, AIBO Entertainment Robot. Built the sales channels, marketing, public relations (press tours, promotional events, and communications) and online community for the product. Led a team of 21 professionals and developed strategic marketing and sales strategies that generated annual revenue of $30 million. Developed and managed multi-million dollar advertising strategies with a myriad of marketing and advertising agencies. Presented marketing and sales budgets to executives in Sony’s parent company in Tokyo and presented to Sony’s executive management board. Served as a member of the Sony Corporation of America Marketing Council with responsibility for serving as a liaison to other Sony business units and for creating synergies and cross-promotional opportunities including product placement in film, television, music, video, web, and Son’s growing retail efforts.Notable contributions:• Increased the number of retail locations that sold AIBO Entertainment Robot from 4 to more than 200 within eighteen months. • Fostered and managed relationships with Sony’s own retail and 3rd party retailers including Good Guys, FAO Schwartz, The Sharper Image, Neiman Marcus, and other specialty stores. • Served as Sony’s AIBO spokesperson to the media. Featured in Forbes, Reuters, CNET, CNN, and Tech TV.

Interactive Light was a private video game developer/publisher that developed Internet-connected sports (baseball, golf, football and soccer) simulators for the out-of-home (LBE) entertainment market. One of the first multi-player 3D online games with real time multiplayer capability & push content application. The company ceased operations pre-IPO when the Internet bubble burst. Joined the company as one of the first employees in the very early stages of R&D and product development. Vice President, Business Development 1998 – 2000 Promoted to build relationships with technology and content partners. Served as primary company negotiator for licensing, strategic development and sales contracts.Notable contributions:• Developed and managed strategic relationships with content, technology, media, developer, and retail partners including Intel, Electronic Arts, IBM, Computer Associates, Mattel, and Universal Studios.• Co-wrote prospectus for the company in preparation for an initial public offering.• Lead team to define the company’s Internet and product development strategies and launch.• Developed and launched a new media advertising revenue model for Internet-connected sports simulator platforms that generated a significant portion of the company’s annual $25 million revenue stream.Vice President, Sales & Marketing 1995 – 1998 Hired to develop a global marketing, sales, and distribution strategy for a start-up technology firm with 3 employees. Contributed to product development, built a go-to-market strategy, and business development. Hired and led a team of 6 professionals. Oversaw sales, marketing and advertising for new products and technology.Notable contributions:• Lead efforts that doubled the company’s gross sales every year for 3 consecutive years.• Negotiated sponsorships from MLB teams and placed the company’s flagship game product in 80% of major league and many minor league stadiums as well as at Dave & Busters locations.