Highly commercial and strategic senior leader with extensive experience working as part of an Executive Lead Team, and across a range of sectors including retail, liquor and FMCG. Lead key initiatives which involve all functional areas of the business, including sales, merchandising and commercial, ensuring that the marketing strategy aligns with overall business imperatives. Experience in development of company wide on line strategy through to deployment of e-commerce platforms.Classically trained, from a technical marketing perspective with wide experience across all aspects of the marketing mix including digital and social media. Key SkillsStrategic Thinking: Identifies issues or opportunities and identifies strategies to resolve or take advantage of these for the benefit of improved company performance. Business Acumen: In tune with key commercial, business and specific industry drives. Identifies and follows up areas for competitive advantage, growth and cost reduction. Leadership: Clearly communicates vision and values and uses an inclusive leadership style to engage the team. Provides direction and specific coaching to see teams and individuals achieve their best.Influencing Others: Able to influence decisions at a senior level. Demonstrates sound judgement and decision making skills. Gets buy in for ideas and direction which may be outside the comfort zoneResults Focus: Strong action orientation and desire to get the “job done”. Deals decisively and efficiently with complex problems, having considered input from key stakeholdersRelationship Building: Builds strong and effective business relationships based on trust, credibility and the desire to achieve successful outcomes for the organisation, its customers and its peopleSpecialties: strategy development, new product development, communications, branding and positioning, research, change management, customer insight, ecommerce, buying (retail)