• Assisted in the planning, development, launch, and evaluation of Web-based promotional and marketing programs in order to increase qualified site visits and conversions on UPMC.com.• Worked closely with marketing, design, and development teams in the creation, development, and implementation of "UPMC HealthBeat," UPMC's consumer-facing blog, including day-to-day editorial and publishing responsibilities.• Concurrently managed 15-30 web-based jobs, which includes all facets from creative development, writing and editing, through posting and evaluation. • Collaborated with hospital departments, designers and vendors to evaluate, plan, develop and implement Web-based projects.• Prepared and monitored project requirements, timelines, sitemaps, wireframes, and other relevant documentation for assigned projects.• Built web sites and pages in accordance with project requirements, and recommended best practice navigation and functionality to clients.• Managed daily maintenance requests, such as completion and routing of Web Requests, requests for Publication, responses to Status Updates, and requests for Quick Deployment• Used Google Analytics and other web metrics to determine the effectiveness of Web-based projects.

-Conducted cost-per-thousand analyses for Pittsburgh area magazines and newspapers-Organized and implemented a client sponsored event at Pittsburgh Vintage Grand Prix-Created and executed "The Brandtern Experience" campaign on social media sites to promote the program-Assisted media and PR department with market research