This role involves:●

This role involved:● Leading, mentoring, and supporting the creative team at CopyHouse● Transforming complex/technical concepts into clear, accessible language● Writing content that converts across a range of tech- and finance-related subjects● Planning content projects from conception to implementation● Creative content ideation drawn from industry trends, insights, and interviews● Building content calendars and strategies (using a content pillar approach)● SEO, keyword research, traffic analysis, gap analysis, and competitor research● Conducting content audits● Leading brand workshops, and producing brand messaging documents/tone of voice style guides● Developing comprehensive customer avatars/buyer personas● Public speaking (delivering presentations, training sessions, and speaking as a webinar panellist).

This involved creating content (articles, case studies, newsletters, marketing collateral, and thought-leadership content) for a range of clients across the tech and business world.

This role involved:● Writing concise and focused parliamentary motions and questions● Producing professional written communication with constituents on behalf of the Member of Scottish Parliament (MSP)● Compiling accurate summaries of white papers and official reports.