Stuart Clarke Email & Phone Number

London Area, United Kingdom

Oversee strategic and operational marketing across three sub-brands: EIU (political and economic forecasting SaaS platform), Corporate Network (C-suite membership community), and Clearstate (MedTech market sizing data).Key responsibilities:Influence 30% of new business and maintain 91% retention rate through targeted communication strategies, driving 4% growth in EIU subscriber base.Direct global marketing team of eight professionals, implementing region-specific demand generation plans across owned/earned channels.Generate 1,000+ decision-maker MQLs monthly via strategic content campaigns, including whitepapers and webinars.Lead cross-functional initiatives to promote solutions across industry verticals, including successful e-commerce platform launch.Champion customer communications programme, managing user migration, upsell campaigns, and product engagement initiatives.Partner with global sales teams to optimise lead generation through persona-based materials.Manage end-to-end marketing funnel using CRM and marketing automation platforms.Direct digital initiatives across web properties, optimising paid and owned media channels.Elevate brand presence while maintaining editorial independence and heritage.Oversee marketing budget and agency relationships to maximise resource effectiveness.

London, England, United Kingdom

I was responsible for generating leads and business for The Economist Group's B2B division, including EIU, Corporate Network, and Clearstate. I led a global team of campaign and digital marketers to drive new business through targeted marketing efforts. I produced campaigns aimed at key audiences, developed go-to-market strategies, and delivered content marketing and acquisition campaigns across various channels, including SEO, PR, email, webinars, social media, and online advertising. I managed lead scoring and allocation to optimize sales opportunities, enhanced the marketing website for better traffic and engagement, and created consistent marketing collateral. Additionally, I oversaw relationships with external agencies, managed the promotional budget, and collaborated with internal teams across data, sales, editorial, digital, and finance.

London, England, United Kingdom

I managed all marketing content on EIU.com and related properties, with a focus on lead generation, brand awareness and e-commerce. I led the development and enhancement of the marketing website, ensuring clear communication of The EIU's solutions to prospective customers. I oversaw the internal digital marketing team and external agencies, boosting engagement and conversion rates of our content marketing campaigns through owned and paid channels. Partnering with the digital development team, I delivered the strategic roadmap for web properties, emphasising usability, conversion, and content discovery.

London, United Kingdom

I managed daily website operations, including lead nurturing and e-commerce, ensuring timely content delivery. I drove digital marketing across PPC, social media, and organic search, boosting traffic and engagement. Collaborating with the editorial team, I improved the paywall strategy, enhancing lead conversion rates. Additionally, I worked with product marketing to maintain brand consistency across channels while ensuring GDPR compliance.

Holborn

I managed FlightGlobal's website, overseeing site strategy, content delivery, and user experience for a global audience. I commissioned new digital content to drive audience retention, maintaining 800,000 monthly visitors. Representing FlightGlobal at events and air shows, I produced impactful content that met commercial needs. I curated content around major global news, enhancing brand authority and accuracy. I defined product enhancements, including e-newsletter design, and effectively grew our registered user base to 180,000 with 2,000 new registrations monthly. By addressing stakeholder and audience feedback, I developed a site that achieved a Net Promoter Score of +36.

London, United Kingdom

I led the redesign and relaunch of FlightGlobal.com, transforming it to better align with our business strategy and enhance user experience. The overhaul boosted logged-in users by 100% in three months, generated 2,000 new registrations monthly, and attracted 800,000 visitors each month. Key improvements included a 100% increase in product page visits and a rise in trial form completions from 31% to 58%. I used agile methods, collaborated with internal and external teams, and retained online advertising while adding new sponsored content opportunities.

Sutton, United Kingdom

As Digital Editor at Flightglobal, I led the site’s content strategy, growing the audience to over one million monthly visitors and earning recognition as Business Website of the Year at the 2010 Association of Online Publishers awards. I managed a team of content and community editors, drove revenue through online advertising and data service subscriptions around air shows and live events, and communicated best practices globally using web analytics. Additionally, I enhanced user experience through CMS platforms and tools like WordPress, Photoshop, and Adobe Analytics.

Sutton, United Kingdom

As Social Media Editor at Flightglobal, I launched the brand's social media presence across platforms like Twitter, YouTube, Facebook, and Flickr, growing the Twitter account to over 80,000 followers. I defined and executed a social strategy that significantly increased engagement, visibility, and referral traffic, all while maintaining the brand's authority and style. I managed social coverage for live events, air shows, and relevant news, and communicated best practices to a team of 40+ journalists through a weekly internal newsletter. Additionally, I established an online forum with over 15,000 members and 15 blogs that contributed to 10% of the site’s total traffic, becoming key conversation areas.

Sutton, United Kingdom

I played a key role in promoting content on Farmers Weekly's website (fwi.co.uk) and social media channels, leading the transformation of both B2B and B2C industry content from print to digital and building a vibrant social media community within the agricultural sector. Additionally, I guided the team on SEO best practices, produced and edited multimedia reports—including podcasts and videos—that contributed to winning an internal RBI award, and managed user queries and resolved technical issues to ensure a seamless online experience.

Ba, English Literature With Film Studies, 2:1 With Honours

This course included modules in American Literature, Shakespeare and Twentieth Century Authors. I completed my dissertation on the work.

A-Levels: Film Studies (A), History (B), English (B),Business Studies (B)

Activities and Societies: Film SocietyFour A-levels including English, Film Studies, History and Business Studies

12 Gcses (4 A*, 5 As, 3 Bs), Including: English Language And Literature & Maths