Stu Gooden Email & Phone Number

Cape Coral, Fl, Us

United States

I’m the membership marketing lead for America’s leading association for community corrections, the American Probation and Parole Association (affiliate of The Council of State Governments). I grow and engage the organization’s most important audience, its membership, and am the main point of contact for all association stakeholders. Some of my wins:• Exceeded the fiscal year membership revenue target by 15%, helping the association to reach its dues goal for the first time in 15 years.• Identified and delivered enhanced member benefits after gathering feedback from focus groups to better meet the needs of members.• Modernized member onboarding and renewal processes by using marketing automation.

Fort Myers, Florida, United States

I serve as Chair of the Development Committee for this mentorship non-profit in Lee County.

Fort Myers, Florida, United States

Combining strategic thinking and storytelling, I delivered a compelling message that generated support from donors, volunteers and officials for this affordable housing nonprofit. I also designed communications plans to promote homeownership and disaster recovery programs.Some of my wins:• Generated more than $68,000 in donor funds over two months for an End-of-Year Giving campaign after delivering a targeted marketing program.• Helped to secure $25,000 in funding from two donors in less than two weeks after aligning grant proposals to the funding priorities of grantors.

Kitchener, Ontario, Canada

I made the transition from lower to upper-tier municipal government in the office of the Chief Administrative Officer at the Region of Waterloo. Here, I delivered strategies that promoted the Region’s goal of becoming one of the best places to live in Canada.Some of my wins:• Tripled year-over-year public engagement in the annual budget process.• Created and managed the Region’s first storytelling blog and e-newsletter that attracted 700 visitors, 1,200 views and a clickthrough rate of 15.2% per month.• Wrote weekly speaking notes for the Chair to address media and the public about the community’s response to COVID-19.

Kitchener, Ontario, Canada

I applied a penchant for writing and passion for community to deliver communications and marketing programs for a dozen business units and the Office of Mayor and Council.Some of my wins:• Reduced cleaning wipes polluting the water system after a campaign that targeted 68,000 utility customers.• Exceeded the first-year goal of 4,000 online resident account registrations by attracting 4,611 in the first month alone after marketing the City’s first self-serve website.• Delivered executive communications for the mayor during COVID-19 to apprise residents and stakeholders of the City’s response.

Kitchener, Ontario, Canada

Here, I developed my career from a reporter to a full-time host taking on editorial leadership of the afternoon news program.Some of my wins:• Storytelling that helped grew 5 o’clock audience by 21,500 in less than two years.• Generated $40,000 in donations for a fundraiser based on a story pitch that secured national coverage.• Contributed to coverage that earned two industry awards.

Saskatoon, Saskatchewan, Canada

At Global News, I was given investigative freedom to pitch and develop detailed and original news stories.What I accomplished:• Broke a story about tow-truck drivers pushing for new safety laws for their profession, leading to a change in government legislation in their favor.

Saskatoon, Saskatchewan, Canada

In this sports role, I dug past the stats, clichés and surface stories to tell compelling human-centric narratives about athletes and how they impacted their communities.