Director Of Marketing
Canada Dry Bottling & Coors Distributing Of New York (Honickman Enterprises)
Recruited as first Director of Marketing for 30 million case, $200 million+ soft drink bottling and beer distribution company in Metro NY and NJ. 17 branded products and private label soft drinks were distributed by more than 200 independent and company owned direct store delivery distributors. Reported to President, with P&L responsibility for $11 million marketing and $5 million media budgets for all brands including Canada Dry, Seven Up, Orangina, Yoo-Hoo, A&W, RC Cola, Hawaiian Punch… Show more Recruited as first Director of Marketing for 30 million case, $200 million+ soft drink bottling and beer distribution company in Metro NY and NJ. 17 branded products and private label soft drinks were distributed by more than 200 independent and company owned direct store delivery distributors. Reported to President, with P&L responsibility for $11 million marketing and $5 million media budgets for all brands including Canada Dry, Seven Up, Orangina, Yoo-Hoo, A&W, RC Cola, Hawaiian Punch, Perrier, Labatt’s, and Coors. Member national Seven Up, Canada Dry and RC marketing committees. Managed regional efforts of 6 national advertising agencies. Show less