Stu Mclaughlin work email
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Stu Mclaughlin personal email
Dynamic and results-driven brand marketing leader with over 15 years of experience in creative strategy, brand positioning, and digital marketing. As Vice President of Brand Strategy at TheRiot Agency (TRA), I lead the development of impactful brand identities and positioning strategies that elevate client market presence and foster deep audience connections. I am skilled in building strong brands from the inside out, ensuring cohesive storytelling across every touchpoint to create lasting value for clients and drive sustainable growth.With a track record in driving revenue growth and brand engagement, I excel in leading cross-functional teams, optimizing customer journeys, and leveraging cutting-edge technologies like AI and marketing automation to achieve measurable success. Passionate about combining creative storytelling, multimedia, and strategic insights, I focus on transforming good businesses into great brands that resonate with audiences in meaningful and lasting ways.
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Vice President Of Brand StrategyTheriot Agency Oct 2024 - PresentBoynton Beach, Fl, UsI drive the development of powerful brand identities and positioning strategies that elevate our clients’ market presence and foster deep audience connections. My role focuses on aligning brand vision, messaging, and storytelling across every customer touchpoint to ensure brand consistency and impact. By leading a talented team and collaborating closely with cross-functional teams, I bring innovative, data-driven approaches to help clients not only stand out but also achieve sustainable growth in today’s competitive landscape.TheRiot Agency (TRA) is a technology-first growth agency, focused on delivering measurable business outcomes. We specialize in transforming good businesses into great brands, leveraging data insights, creative excellence, and strategic innovation to drive real demand, customer loyalty, and revenue growth. -
Director Of Creative StrategyTheriot Agency 2020 - Oct 2024Boynton Beach, Fl, UsI oversee the development of multi-format content strategies to bolster brand awareness, thought leadership, and lead generation across all channels. I oversee omni-channel campaigns, manage a diverse creative team, and engage with senior stakeholders to align on strategic initiatives. My role includes defining brand strategies, executing innovative content plans, and collaborating on go-to-market strategies.
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Creative DirectorTheriot Agency 2017 - 2020Boynton Beach, Fl, UsAs Creative Director at TheRiot Agency, I led a team of designers, artists, and copywriters to produce high-quality content across video, print, digital, and advertisements. I developed platform-specific strategies for web, social media, YouTube, PPC campaigns, OOO and others, ensuring optimal messaging. I managed creative concepts, adhered to brand guidelines and oversaw production teams. I worked to develop and optimize project management to maintain efficiency during peak periods, and facilitated knowledge sharing and mentorship to enhance team skills and productivity.
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Executive ProducerGreenlit Entertainment 2016 - 2019Co-founded Greenlit Entertainment, a niche agency specializing in marketing strategies, EPKs, and behind-the-scenes content for entertainment properties. I led marketing and go-to-market strategies, managed engagements with major clients like Lionsgate and Variety, and structured the acquisition deal by TheRiot Agency in 2018, ensuring a seamless transition and successful exit. -
Marketing DirectorFitzgerald Glider Kits 2015 - 2017Byrdstown, Tennessee, UsDeveloped comprehensive brand strategies and customer experiences for multiple Fitzgerald brands. Managed internal and external resources to execute the annual marketing plan. Implemented Pardot, Salesforce’s marketing automation platform, to track ROI on digital and print campaigns. Oversaw the development and launch of new websites with tailored customer journeys, enhancing user experience and engagement. Designed and executed a comprehensive multi-channel marketing strategy encompassing digital and offline media, including social media, PPC, national TV, video, radio, print, outdoor, influencers, events, and sponsorships with notable partners. Efforts significantly contributed to the company's growth and success during tenure. -
Director Of Digital ServicesShift Creative Group 2013 - 2015Cookeville, Tn, UsManaged digital and social media campaigns, developing high-engagement content and strategies. Launched "Pull'N Weight" magazine, building a large mailing list and digital following, driving ad sales and overseeing technical builds. Designed optimized customer journeys and analyzed behavior data to ensure cohesive messaging and maximum ROI. Achieved high engagement with innovative strategies, managing organic, paid social, and PPC campaigns. -
Digital ProducerShift Creative Group 2012 - 2013Cookeville, Tn, Us
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Post Production SupervisorLamarcable Productions Llc 2011 - 2012Managed schedules, budgets, and technical aspects for post-production, ensuring timely delivery for clients including CBS, Showtime, ABC, ESPN, and NFL. -
Creative Services ProducerViewspot Network 2007 - 2011Us -
Digital Imaging TechnicianHsn 2007 - 2008St. Petersburg, Fl, Us -
Video EditorTampa Digital Studios 2006 - 2007 -
Video Director/ProducerNew Tampa Media 2005 - 2007
Stu Mclaughlin Skills
Stu Mclaughlin Education Details
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Columbia EngineeringData Science And Analytics -
International Academy Of Design And Technology (Iadt)Digital Media Production + Marketing
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Londonderry Senior High SchoolDiploma
Frequently Asked Questions about Stu Mclaughlin
What company does Stu Mclaughlin work for?
Stu Mclaughlin works for Theriot Agency
What is Stu Mclaughlin's role at the current company?
Stu Mclaughlin's current role is Vice President of Brand Strategy.
What is Stu Mclaughlin's email address?
Stu Mclaughlin's email address is sm****@****ork.com
What schools did Stu Mclaughlin attend?
Stu Mclaughlin attended Columbia Engineering, International Academy Of Design And Technology (Iadt), Londonderry Senior High School.
What are some of Stu Mclaughlin's interests?
Stu Mclaughlin has interest in Animal Welfare, Health.
What skills is Stu Mclaughlin known for?
Stu Mclaughlin has skills like Video Production, Video Editing, Final Cut Pro, Motion Graphics, Cinematography, Advertising, Commercials, Screenwriting, Social Media, After Effects, Color Correction, Social Networking.
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