I bring 13.5 years of fashion industry expertise, the latest being with Gulf Marketing Group's retail arm in Dubai at Sun & Sand Sports. As part of the brand management team, I led seasonal buys, analyzed in-season performance & developed brand strategic initiatives for sports lifestyle brands. I aligned product assortment strategies with marketing priorities and campaigns. Additionally, my role involved fostering relationships with brand principals and collaborating with cross-functional teams spanning projects, marketing, logistics, VM, and operations.Before joining GMG, I built a robust portfolio working with prominent retail brands, including the high-street fashion leader GAP and the esteemed Indian brand Fabindia. Additionally, I gained extensive experience with multinational sourcing companies such as William E. Connor and Li & Fung wherein I was responsible for end-to-end sourcing.I've gained invaluable insights into diverse markets working closely with stakeholders worldwide ranging from brand leads & franchise partners to vendors; across US, Canada, Europe, Hong Kong, Taiwan, Bangladesh & Sri Lanka. I have worked with luxury brand 'Marc by Marc Jacobs', US department store 'Dillards', Women's accessories buyer 'Chicos' & 'TKmaxx' amongst others. Collaborating with brands & vendors with different DNAs has enhanced my adaptability & understanding of various business models. I have handled multiple product categories including apparel & accessories across womens, kids & mens wear across these different spectra of companies.Key strengths lie in assortment strategy & product curation, brand management, vendor management & new vendor selection, pricing strategy & negotiations, sourcing, market research & stakeholder management.
