• Manage omnichannel paid media campaigns across diverse platforms, including social media, influencers, programmatic digital, CTV/OTT, OLV, broadcast, print, radio, and OOH• Drive strategic planning, execution, and optimization of full-funnel media strategies across multiple client verticals• Deliver actionable campaign insights to clients and internal teams, ensuring alignment with KPIs• Utilize audience research and analytics tools to identify target segments and recommend impactful media tactics across social, digital, and traditional channels• Act as the primary liaison between account and project management teams, coordinating project initiation, tracking status, and setting realistic timelines for seamless execution• Manage client relationships and media vendor partnerships, ensuring clear communication and successful collaboration

• Owned daily management of campaigns through pacing updates and benchmark tracking across omnichannel tactics• Led Dagger's first influencer account from sourcing, negotiations, client presentations, campaign executions, and reporting • Supported development and implementation of all paid media campaigns across national automotive, QSR, real estate, B2B, and nonprofit clients • Managed campaign documentation, including media authorizations, insertion orders, flowcharts, and billing reconciliation

• Ran Google Search, YouTube, and Microsofts ads across PPC, CPA , and CPV clients • Trafficked, budgeted, and paced campaigns across Meta platforms, Snapchat, & Twitter• Managed communication with media vendors to develop and optimize campaign strategies for national Health Care & Consumer Packaged Goods clients• Reported on and analyzed weekly & monthly insights to surpass objectives across campaigns

• Led development & execution of quarterly content including email, website, organic & paid LinkedIn social• Managed website updates & lead generation in WordPress and Hubspot • Led communications with an external Public Relations agency to amplify content • Successfully coordinated the acquisition of four new client accounts

• Managed twelve student art directors and eleven copywriters on ten client teams• Mentored client teams in achieving the campaign’s visual objectives and content strategy KPIs• Branded recruitment campaign that resulted in over 160 applications

• Ran competitor audits to identify opportunities for Luckie social and business development• Supported content strategy director and business development team to build effective marketing campaigns• Assisted graphic design team with social and digital content creation

• Created content pillars and established best practices to launch Pour Taproom's social media accounts• Built brand awareness through paid social campaigns on Facebook and Instagram • Increased Instagram account from 222 followers to 2,562 in two months