Founder: Head of all Corporate, Creative, and Strategic operations• Brand Development & Marketing Strategy • Market Research, Analysis & Insights • Multimedia Creative Content ProductionThe Annie Agency is a strategic marketing company. We develop brand campaigns and strategies that redefine the stakes of the markets our clients operate in. We are committed to changing the way that people see the world.

• Brand Development & Marketing Strategy• Multimedia Production Suite: music, video, graphic design, web & presentation layout• Market research, data tracking, data analysis, trend forecasting, media planning, integrated marketing, copywriting, advertising, content marketing, digital marketing, social media marketing account management, project management, business developmentCASE STUDIES o Arlington Global Ent./Live Nation (Marketing Strategist) | www.arlingtonglobalent.com o DLA Media & Consulting, LLC (Client Partner) | www.dlamediaconsulting.com o Sand Castles Child Development Center | www.sandcastlescdc.com o Flint Water Festival (Director of Marketing) | www.flintwaterfestival.com o Power Flight Aviation | www.powerflightaviation.comCREATIVE• Video Production: Writing, Directing, Editing - Final Cut Pro, Premier/After Effects • Graphic Design: Adobe CS - Photoshop, Illustrator, InDesign, Dreamweaver, AutoCAD• Music Composition, Production, and Performance: ProTools, Logic Pro Audio, Adobe AuditionTECHNICAL• Novice Level: HTML 5, Java Script, CSS3, MySQL• Advanced Level: SPSS, R 3.2, SAS, Survey Monkey, Qualtrics, Squarespace, WordPress, UX, MS Office (Word, PowerPoint, Excel, Project, etc.), iWork (Pages, Numbers, Keynote)• Nielsen Databases (Soundscan, BDS, Claritas, Scarborough, SiteCensus), ArcGIS, GRASS, comScore, Quantcast, Google (Web Analytics, AdSense, AdWords), SEO, SEM, Crimson Hexagon, Keyhole, brandwatch, hootsuite, squarelovin• Focus Groups, Ethnography, In-Depth-Interviews, Content Analysis, Survey Design, Experimental Design, Statistical AnalysisAn Annie affiliated agency, Casa La Doniccé is an integrated communications firm focused on strategic branding and marketing. The company's core tenets are 'refined composition, studied articulation, and informed innovation'​. www.casaladonicce.com | www.theannieagency.com

• CMGT 589: Storytelling, Culture, and Experiential Communication• CMGT 587: Audience Analysis• CMGT 541: Integrated Communication Strategies• CMGT 556: Global Marketing Communication• CMGT 508: Communicating Strategy and Change• DMM 545: Digital Platforms: Disruptions and Directions• DMM 540: Developing Effective User Engagement Strategies• DMM 535: Integrated Content Direction• DMM 520: Strategic Digital Media Marketing• DMM 500: Principles and Theories of Digital Media Management• Course Design: DMM 520: Strategic Digital Media Marketing• Master's of Science in Digital Media Management Admissions Committee• Master of Communication Management Program Board of Advisors

• Qualitative primary research: product testing, market research, ethnographic observation• Exploratory ideation of consumer products, market phenomena, and early trends• Insights analysis and report composition• Contributed to account projects for Blue Diamond Almonds

• Market Research Strategy – Owned account strategy implementation through full project• Headed qualitative projects and established in-house quantitative research and analysis• Worked projects including Snapcommerce, FOX Sports, Honest, Yankee Candle, Ad Council

• Qualitative primary research: ethnography, in-depth interviews, Man on the Street• Exploratory ideation of pop cultural phenomena and trends• Insights analysis and report composition• Weekly commentator on Kantar U.S. Monitor Platform • Contributed to projects for Darden, Walmart, and Coca-Cola

• Immersive client research• In-depth market insights analysis• Strategy document, ideation, and composition• Client presentation and workshopping• E. & J. Gallo Barefoot Wines, Scale Venture Partners, Gould Evans Architecture

• Progressive Consumer Research• Exploratory ideation of cultural phenomena and trends• In-depth market insights analysis• Report, Presentation, and Proposal composition

• Quantitative primary research: survey design, execution, and analysis• Exploratory ideation of tech/pop cultural phenomena and trends• In-depth market insights research and analysis• Report composition, Presentation production• Contributed to projects for AIAIAI, NYXL (Overwatch), Intel, Sansar, Volta V

• Qualitative primary research: ethnography, Man on the Street• Exploratory ideation of pop cultural phenomena and trends• In-depth market insights research and analysis• Report composition, Presentation & Video production• Contributed to account projects for Bacardi/Grey Goose, and McKinsey

• Qualitative primary research: Content analysis of ethnographic studies • Brand ideation, strategic planning, and product innovation • Market research and analysis for presentations and web design• Contributed to account projects for Samsung, Google, Pepsi, and GM

• Conducted, wrote, and published group and independent research projects• Extensive brand oriented B2B and CRM quantitative and qualitative research and analysis including CPG, Luxury Goods, Food & Beverage, Fashion, Children's, and Lifestyles Branding.• Innovation Lab/LACMA: "Public Interactives" Project – ideation and strategy• Lectured classes, developed modules for curriculum, and advised 400+ students

• Directed after-school staff and managed localized program• Oversaw Safety and performance of middle school children • Coordinated recruitment events for enrollment of children and hiring of staff • Screened and hired administrative and tutoring staff

• Project management, and promotional design and development • Nationwide touring logistics, management, and video documentation• Digital marketing, content marketing, brand activation, and artist engagement

• General office support• Personal Assistant

• Studio client management for high profile recording artists• Screened music submissions, assisted mixing/recording engineers• Personal Assistant

• Client account acquisition and consulting with major and independent labels• Crafted advertising proposals, contract agreements, and budgets • National cable, network, and public access video promotion, tracking, and PR

• Formulated budgets/marketing strategies for nationwide promo & advertising campaigns • Managed brand partnerships/integration, POP product development, & content marketing• Coordinated and supervised field teams and in executing grassroots-, and industry-events • National radio, network, and cable video promotions, public relations and tour management

• Strategic brand partnerships/integration, POP product development, & content marketing• Coordinated and supervised field teams in executing grassroots-, and industry-events • National radio, network, and cable video promotions, public relations and tour management