Christopher S. Email & Phone Number

San Diego, California, US

• Directed investment, architecture, and strategy for five Salesforce orgs (Sales, Service, Marketing, Commerce).
• Collaborated with steering to overhaul demand planning, streamlining product steering.
• Vendor management of 300+ software vendors with 12MM in accounts
• Built teams and led five cross-functional roles to drive product development, solution architecture, vendor management, product management, and user experience.
• Directed the development of product roadmaps for 16 products, ensuring budget alignment and experiential KPIs for major user groups, including Enrollments, Student Operations, HR, IT, and Finance.
• Achieved a 24% YoY reduction in hard costs by consolidating 38 systems in support of M&A and architectural optimization without negatively impacting experience

San Diego, California, US

• Linked marketing spend to conversion analytics and streamlined cross channel campaign tracking.
• Managed web-development, SEO, Analytics and Conversion Rate Optimization teams.

Directed strategic IT initiatives to drive growth and innovation in eCommerce operations.Led the integration of artificial intelligence to develop digital assets, enabling seamless eCommerce for digital products and globally sourced drop-shipped items. Delivered innovative technology solutions to enhance our mar-tech stack and improve the company's.

Chicago, Illinois, US

• Leading the global martech strategy for all B2B & B2C channels including CRM, eCommerce, Social, Direct, Programmatic and Experiential to drive transformation for Sales and Marketing
• Led technology alignment with business strategy for global sales & marketing.
• Managed global martech strategy and application footprint.
• Optimized workflows to reduce silos and automate integrations.
• Managed an international Salesforce stack including multiple clouds.

Reston, VA, US

• Developed a roadmap for the enterprise Salesforce strategy in conjunction with marketing colleagues to enable a 360-degree view of our customers.
• Worked with executive management and brand partners to create a Center of Excellence for Salesforce.
• Spearheaded joint VW Credit, Inc.& VWGoA efforts to implement a joint customer ID across organizations to enable cross organization digital marketing and analytics goals for the first time.

Reston, VA, US

• Program manager for a 10MM Digital Analytics Program managing all program financials, shaping strategic direction and providing bi-weekly updates to C-Level executives.
• Program manager for the VCI Innovation Program overseeing the efforts of multiple project managers with the goal of disrupting non-functional practices and outside the box process improvement.
• Managed the implementation of the VCI instance of the joint Data Lake in conjunction with VWGoA IT&S and shepherded the creation of supporting legal, security and data governance deliverables with weekly reporting to.
• Automated Marketing Incentives process improvements to reduce the time and effort needed to managed print and digital campaign for B2C by more than seventy percent.

Reston, VA, US

• Designed and managed the creation of Dealer Maturity Manager, an interactive dealer facing CRM allowing Audi Financial Services to manage & share lead information with Audi Dealers and the field.
• Integrated multi-channel communications into the VW Credit, Inc. Consumer Internet.
• Worked with journey with brand marketing agencies to online touchpoints into the customer journey.
• Created a user group comprised of business representatives from Marketing and Customer Care (call center) management define & maintain the product roadmap for the VCI mobile consumer internet.
• Worked with subject matter experts to craft and post responses to customer concerns via social media.
• Implemented intelligent marketing analytics and KPIs and trained users in the use of Adobe Analytics.

Reston, VA, US

• Lead customer experience architect for Volkswagen Credit & Audi FS websites and applications.
• Created functional requirements for the Volkswagen Credit and Audi Financial websites.
• Gathered business requirement for all consumer internet enhancements including online payments, secure messaging, direct response email, surveys and online auctions.
• Managed contract design and copy resources, proofed the work of external ad agencies, and supervised the introduction and administration of a content management system for VW Bank.
• Designed, conducted, and analyzed results from lab based usability testing for company websites in order to ensure that VCI customer needs were being met by planned development initiatives.

• Created interactive media plans for ShipNow, and for the LawInContext’s US product launch.
• Coordinated logistics and small group conference materials for expositions and trade shows.
• Provided Search Engine Optimization and Usability consulting for Contact Brand and Ship Now.

• Created and managed the new media department of this offline agency re-positioning the company as an award winning interactive agency in less than a year.
• Managed internal and contract creative, and technical staff of three to twelve people
• Assisted in the creation of, and managed the execution of all client interactive marketing plans.
• Negotiated agreements and managed relationships with vendors and affiliates.
• Created software allowing customers to create turn-key advertising for direct mail or print.
• Project managed all interactive initiatives including websites, sweepstakes, CDs and email campaigns.

New York, NY, US

Directed new media development for all Engineering, Chemistry, Physics, Math & CS textbooks.Managed the production of over 300 CD-ROMs, videos, supplements, and websites annuallyGathered author and end-user requirements, performed technology assessments and selection, supervised visual design, development, testing and rollout for all interactive products.

Certification, Project Management

Certification, Digital Marketing

Ba, Political Science, Film

Italian, Art History